— Verve AV of Chesapeake, Virginia, is the latest rep to be
added to the Genelec Custom Installation Systems sales force, representing
the Mid-Atlantic Region —

NATICK, MA, July 11, 2012 — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added Verve AV of Chesapeake, Virginia, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Verve AV will represent Genelec Custom Installation products in the Mid-Atlantic region. Company principals Jimmy Van Dyke and Eric Rigler will be leading the efforts.

The addition of new dedicated Genelec reps in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of Verve AV, LoPiccolo stated, “We are proud to have added Verve AV to the Genelec family. The company has a well-established presence in the market, and their experience and support make them an excellent fit for Genelec. Jimmy, Eric and their team are very qualified, and they will assist us in increasing brand visibility and market penetration in their territory and also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.�

For more information, please visit www.genelecusa.com.