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Growth Spurs Management Changes at Cobalt Digital

Visit Cobalt at IBC Stand 10.B27

CHRIS SHAW PROMOTED TO EXECUTIVE VP OF SALES & MARKETING WORLDWIDE

BOB MCALPINE ASSUMES SENIOR VP OF US SALES POSITION

Urbana, IL – Gene Zimmerman, president and founder of Cobalt Digital – (www.CobaltDigital.com) today announced promotions of two senior level staff members. Chris Shaw has been promoted to executive vice president of sales and marketing, and Bob McAlpine moves to senior vice president of US sales. Cobalt, a leading manufacturer of award-winning 3G/HD/SD-SDI conversion gear for broadcast environments, maintains headquarters in Urbana, IL and offers sales and support throughout the US, Europe and Asia.

“Both Chris and Bob bring extraordinary industry knowledge and experience to Cobalt, and have made major contributions to the Company’s unprecedented growth,” says Zimmerman. “Now, with our expansion into international markets, Chris will devote his talents to building our sales force, dealer channel and marketing efforts on a global level, and we’re fortunate to have Bob and his immense skill available to assume a higher level of domestic responsibility.”

Shaw joined Cobalt in December 2006 as director of sales and marketing after serving in senior management sales positions with numerous advanced technology companies. He soon earned the vp title, and was promoted to senior vp sales and marketing in 2011. In his new position, Shaw will direct all aspects of Cobalt’s international sales and marketing efforts, including dealer channel management, overseeing global trade shows, and world-wide advertising.

McAlpine, a well-respected industry veteran with over 35 years of sales management experience, joined Cobalt in 2011. He will continue to work closely with senior management and the sales staff to ensure that customer needs are addressed and supported.

Added Zimmerman, “As our company moves forward, both technically and geographically, we will continue to add products and staff to accommodate our world-wide customer base. At IBC in September we will demonstrate our commitment to the European market and reveal our latest launches that include quantum leaps in IP-based loudness processing, advanced MADI cards, and our new Blue Box Group conversion modules.”

Please visit Cobalt at IBC in Stand 10.B27. Click on harriet@desertmooncomm.com to schedule an appointment.

ABOUT COBALT DIGITAL INC.
Cobalt Digital Inc. designs and manufactures award-winning 3G/HD/SD conversion gear for the broadcast television environment. Distributed through a worldwide network of dealers, system integrators, and other partnerships, Cobalt products are backed with a 5-year warranty. For more information, visit http://www.cobaltdigital.com.

Company Contact: Chris Shaw, EVP of Sales and Marketing
+1-217-344-1243 / chris.shaw@cobaltdigital.com

Press Contact: Desert Moon Communications / Harriet Diener
+1-845-512-8283 / harriet@desertmooncomm.com

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