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NAB Show Returns to Sponsor The HPA Engineering Excellence Award

NAB Show Continues its Support of the Highly Regarded Engineering Honor

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced that the NAB Show will once again sponsor the HPA Engineering Excellence Award. NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees and 1,500 exhibitors from 156 countries, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

Launched in 2006, the HPA Awards were created to cultivate awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent and build involvement in the Hollywood Post Alliance. The Engineering Excellence Award is a coveted honor that spotlights the companies and individuals who draw upon technical and creative ingenuity and apply it to real world post production demands. The Award is recognized by the technical and post production community as a gold standard of accomplishment.

Chris Brown, Executive Vice President, Conventions & Business Operations of NAB stated, “We are pleased to announce our continuing sponsorship of the HPA Engineering Excellence Award. We consider this Award to be the most esteemed in the post industry and believe it will continue to point the direction to the most innovative and best technology the industry has to offer.

Leon Silverman, President of the HPA, noted, “We are honored and pleased that NAB Show has again lent their support and prestigious name in honoring the technology and innovation that is recognized in the HPA Engineering Excellence Award. This award is another way in which we honor the role that tools and the creative use of technology plays in helping to fuel and enable our creative industry and artists.”

The winners of the Engineering Excellence Award will be announced in September and the honorees will be awarded at the Seventh Annual HPA Awards Show, a gala event set for November 1 at the Skirball Cultural Center in Los Angeles, CA. The 2011 winners included Sony for the OLED Monitor, Lightcraft for Previzion, Dolby for the Professional Reference Monitor and IBM for Linear Tape File System.

For more information about the HPA Awards, visit www.hpaawards.net or call 213.614.0860.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Premier Sponsor, NAB Show and Bronze Sponsor RED.

About NAB Show
The NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

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Media Contact:
Ignite strategic communications
p: 818.303.8088
Christine Purse, chris@ignite.bz or
Mimi Rossi, mimi@ignite.bz

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