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A virtual press conference from Sound & Video Contractor

Gradient Interactive Tapped for Hollywood Post Alliance 2012 Creativity & Innovation Award

“Sandbox” Takes The Prize

(Los Angeles, CA) The HPA announced today that the organization’s distinguished HPA Judges Award for Creativity and Innovation in Post Production will be awarded to Gradient Interactive for their pre-visualization product, Sandbox.

The Creativity and Innovation Award recognizes companies and individuals who have demonstrated excellence in post production, whether in creative storytelling and/or technical innovation. Gradient was chosen from a large and varied field of entrants who provided presentations to a blue ribbon judging panel and will be on hand to accept the award during the HPA Awards gala on November 1, 2012 at the Skirball Cultural Center in Los Angeles, CA.

Leon Silverman, President of the HPA noted, “The Innovation and Creativity Award was created to honor those people or organizations that are pushing the envelope in post production forward. It was terrific to see the number of entrants and the response to this Award. I applaud the Blue Ribbon panel’s decision to recognize Gradient’s continued outstanding and innovative contributions.”

Gradient Interactive developed the software application Sandbox to offer near real time translation of on-set data into understandable ‘production’ data, ultimately creating a democratized workflow tool that allows users to Pre-visualize sequences. Gradient Interactive’s Sandbox is a mobile, real-time previs system, which enables users to scout virtual locations, record camera moves and render simple animations from an iPad or Android tablet. Offering a great advantage to most of the key departments in production, Sandbox supports the project from start to finish. A director can plan many of his shots without ever seeing location, while the Camera department can plan placement, lenses, lighting, and practice moves. The Production Design/Art Department can create story boards, place props and plan set extensions, while the Visual Effects team can start creating those set extensions. For the Special Effects department, Sandbox can help plan stunts and manage safety parameters.

Gradient Interactive’s Olcun Tan stated, “We are so proud to be recognized by our peers, the organization and by the Committee. The HPA, and in particular the C&I award is extremely meaningful to us, it represents what we strive for in all of our work and in particular the last three years of development of Sandbox. Thank you so much for this Honor.”

The HPA Awards will take place on November 1, 2012 at the Skirball Cultural Center in Los Angeles, CA. For further information, please visit www.hpaawards.net or call the HPA at 213.614.0860 or write info@hpaawards.net.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

The HPA Awards will be presented with generous support from Premier Sponsor, NAB Show and Bronze Sponsor, RED Digital Cinema.

# # #

Media Contact:
ignite strategic communications
p: 818.303.8088
Christine Purse, chris@ignite.bz or Mimi Rossi, mimi@ignite.bz

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