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MIRA Mobile Television Adds Twenty Four FUJINON Lenses to Current Line Up, Now Totals Over 100

Selection of lenses for use in the company’s newest mobile truck, M12HD

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division announces that MIRA Mobile Television, the largest western U.S.-based mobile facilities provider, recently purchased an array of new FUJINON lenses for use in their fleet of mobile units, including the company’s newest truck, M12HD. Included among the additions are: four XA101x8.9BESM Super Telephoto Field lenses, two XA88X8.8BESM Telephoto Field lenses, six HA14x4.5BERM-M1B Super Wide Angle ENG/EFP lenses, five XA77x9.5BESM HDTV Field lenses, two XA76X9.3BESM Telephoto HD lenses, and five ZA22X7.6BERM Telephoto HD lenses with Remote Control. The provider of high-end remote video production services now owns 102 FUJINON lenses in total, divided up among its eight production trucks.

Two of MIRA Mobile’s FUJINON XA101x8.9BESM Super Telephoto Field lenses are being utilized in the new M12HD. The unit is the seventh truck in MIRA’s HD fleet of expanding trailers and was first used at the end of May for international soccer coverage. This fall, the lenses will be in use on M12HD to support its production of Pac-12 Networks’ coverage of premiere college football and basketball match-ups. The lenses are being utilized on Grass Valley LDK-8000 Elite cameras.

“We have an invaluable partnership with FUJIFILM Optical Devices,” said Bill Duncan, Director of Engineering, MIRA Mobile Television. “When designing M12HD, it was an easy choice to include FUJINON lenses. We’re happy to have been able to augment our complement of FUJINON lenses in our other mobile trucks as well. Besides their excellent picture quality, we’re most impressed with FUJINON’s anti-fogging technology. It allows us to move from one environment to the next without having to worry if our lenses will perform well. We’re confident in the reliability of the lenses and look forward to utilizing them for production of a variety of live and taped events in sports, corporate, and entertainment venues.”

“We pride ourselves as being a provider whose lenses consistently provide superior optical performance,” said Thom Calabro, Director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “We’re thrilled that MIRA Mobile has acquired more of our lenses, and we look forward to continuing to aid MIRA Mobile in their video production services.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

About MIRA Mobile Television

MIRA Mobile Television is a remote television production company founded in 1982. MIRA currently operates nine mobile units (seven HD expandos, and a digital expando). MIRA maintains offices and/or field shops in Portland, Oregon, the San Francisco Bay Area, and Vancouver, BC. The company has been providing remote television production services for 30 years, covering regional and national sporting events, entertainment programming, corporate

and other special events. MIRA Mobile Television is a partner in Alliance Productions, www.allianceproductions.com. For more information, go towww.miramobile.com.

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