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Bringing brands to life: EXPOMARKETING benefits from WATCHOUT

Omagica supplies WATCHOUT to Big Video for marketing trade fair international forum presentation

Omagica has supplied Colombia’s Big Video multimedia specialists with Dataton WATCHOUT™ multi-image and display software for the international forum at the most reputed trade fair for marketing, EXPOMARKETING.

Held in May 2012 at the Corferias events center in Bogotá, Colombia, EXPOMARKETING ran for three days hosting world-class experts such as Martin Lindstrom, Marty Numeier, Joel Makower and Andreas Weigend presenting topical subjects such as branding, green businesses and data mining to educational institutions, students, marketing researchers, publicity and communications agencies, event organisers, graphic design studios, and of course, marketing companies.

For the international forum, Big Video working for LIVE Events returned to EXPOMARKETING for the third year in a row to create a breathtaking curved screen video display.

“For this event, we wanted big wow factor and to support the presentations with live video feeds and presentation graphics,” explains Diana Velilla at Big Video.

“We used WATCHOUT to synchronize 20,000 lumens projectors from Christie Digital using two 7 by 5 meter screens that were positioned to the sides of the stage. Three more 10,000 lumens projectors, also from Christie Digital, were used to project images on to 10 by 3 meter sized curved screen at the center of the stage. Here, Big Video utilized WATCHOUT’s geometrical correction feature to achieve a seamless image,” explains Diana Velilla at Big Video.

The opening of the international forum was presented to a packed audience across all three screens, creating a breathtaking animated opening, which gave an impressive welcome to all assistants, speakers and a short introduction to their presentations.

“The events were recorded using three Sony EX3 professional broadcast camera signals and the presenters multiple computer presentations were fed through an HD-SDI FOR-A switcher to Blackmagic video capture cards installed on the WATCHOUT display computers.

“The versatility of the WATCHOUT software allowed us to combine these live video signals with graphics, logos, credits and last minute add-ons on to the screens.”

Summing up the event, Velilla says: “The event coincides with the celebration of Big Video’s 20 years of service in supplying expert support and equipment to the corporate and live events rental market. What’s even more impressive is that over the 20 years, we have completed over 2,500 individual events in Colombia with many more in the pipeline.”

As well as supplying Big Video with their WATCHOUT software and associated PC hardware, WATCHOUT’s Premium Partner for Mexico and Latin America, Omagica were on hand to provide local technical and project support for this project.

Fredrik Svahnberg, Marketing Director at Dataton comments, “Big Video never cease to impress us with the dynamic ways in which they use WATCHOUT. We’re delighted that WATCHOUT was put to its full potential in front of the world’s marketing elite.”

www.dataton.com

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