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Advanced Installs An Immersive One-Of-A-Kind AV System In Jack Astor’s Flagship Toronto Location

When the management team at Jack Astor’s Bar and Grill was looking to make their new flagship Toronto location stand out completely from any other restaurant around, they did what they’ve done 15 times in the past, and turned to Advanced, Canada’s leading audio-visual presentation products and solutions specialist, and Jack Astor’s go-to provider for all things AV. Advanced equipped the restaurant with a completely original AV solution that enhances the customer experience and includes an impressive 5-display by 5-display video wall, the largest permanent video wall the company has ever installed inside a restaurant.

“We have a longstanding history with the Jack Astor’s chain, so they knew that we would be able take their concepts and turn them into realities,” said Mark Mulford President at Advanced. “The management team at Jack Astor’s wanted the biggest video display possible, so our team of experts created a massive video wall that completely distinguishes this location from any other restaurant around. Nothing else even comes close.”

Advanced provided the restaurant with a 5×5 NEC video wall that is visible from literally anywhere in the restaurant, making an impact on patrons as soon as they walk through the door. The video wall allows customers on both the floor and mezzanine levels of the restaurant to enjoy satellite programming while they dine. Advanced also implemented several strategically placed ‘video wall trees’ throughout the restaurant. These ‘trees’ consist of a metal pipe that goes from the ceiling down to the floor, with each holding two plasma screens, making it so that everybody in the restaurant is able to watch the game at all times.

According to Mark McPherson, Vice President of Sales at Advanced, the key to making the St. Lawrence restaurant stand out was to try something that has never been done before. “Advanced has implemented AV solutions in close to 15 other Jack Astor’s locations, so they knew that we were capable of coming up with a plan that would make their new location completely stand apart from anything done before,” said McPherson. “We not only installed our biggest restaurant video wall ever, but we equipped the restaurant with over 70 LCD displays, designed and constructed the video wall trees, and integrated a full audio solution. Everyone at Jack Astor’s, from the management to the customers, is loving the new setup.”

In fact, the management team at Jack Astor’s is so happy with their new AV system, that they are planning to have Advanced go back to previous Jack Astor’s locations that they’ve worked on, to update those systems with the same innovative technology used in the St. Lawrence restaurant. Advanced is also currently working on integrating a similar AV solution in a Kingston-based Jack Astor’s restaurant.

About Advanced
Advanced is a leading audiovisual and collaborative communications company working with corporations, government agencies, healthcare, and educational organizations throughout Canada and beyond. Dedicated to innovation in technology and services, Advanced has a strong set of businesses aligned to meet today’s needs. The company offers presentation and videoconferencing solutions in addition to complete integrated systems, visual collaboration systems, rental and staging services, repair, maintenance, and value-added integration services including design and engineering, installation and audiovisual consulting. Headquartered in Mississauga, Ontario, Advanced also has offices in Ottawa, Toronto, London and Sudbury with partner offices located in Montreal, Calgary and Vancouver. To learn more visit www.advanced-inc.com.

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