A virtual press conference from Sound & Video Contractor

New WMS Gaming Headquarters Lobby Features 105-Foot Videowall Run By Alcorn McBride Digital Binloop HD Video Player

Alcorn McBride’s Digital Binloop HD multi-channel video player plays a key role in the attention-getting 105-foot videowall spanning the lobby of the new Chicago headquarters of WMS Gaming Inc., a leading global innovator in the design, manufacture and distribution of electronic and digital gaming entertainment and gaming machines for the casino industry.

The impressive videowall consists of seven HD displays each of which is comprised of nine 60-inch Sharp monitors. The displays are separated from one another by about two feet of space. Mounted above the lobby’s wood-paneled walls just under the ceiling, the videowall measures nine feet high and stretches 105 feet across the lobby.

Environmental Systems Designs hired Sound Inc. to handle the AV install for the videowall. Sound Inc. deployed 7 channels of Digital Binloop HD to play the changing video content, which attracts attention from visitors and employees alike.

The Digital Binloop HD provides up to 8 channels of HD video in a compact, economical and highly-reliable package designed for continuous daily use with no maintenance. Video clips are stored on CompactFlash media so there are no moving parts to wear out; each card can hold hours of media.

“With a videowall of that size the question is what to put on it,” notes Hank Schulz, Sales Engineer of Sound Inc. “A friend of mine who shoots commercials and does product branding helped us put together some ideas. We have footage of the Chicago skyline shot by seven HD cameras; we compressed 18 hours of material to 40 minutes. We also have waves on Newport Beach and an animation of hot air balloons in a blue sky. We even have amazing HD footage from the Boston Aquarium that makes the videowall look like a 100-foot long fish tank.”

Schulz reports that the Digital Binloop HD’s “reliability and performance has been good – it’s delivering video without any hiccups and working very well.” The two-foot gap between each display is accounted for in the system’s raster.

The WMS headquarters building is part of a new Technology Campus on the north side of Chicago designed by architect SCB. The campus master plan features six new high-performance buildings integrated into an existing manufacturing district along the shore of the Chicago River. The first phase of development includes the LEED Platinum HQ, which boasts four levels of offices plus a penthouse and landscaped rooftop garden.

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

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