Genelec Inc., the U.S. subsidiary and distributor for Genelec Active Monitors, announces the appointment of Reisterstown, Maryland-based firm Samuel K. Macdonald, Inc. (SKMac) as manufacturer’s representative for its professional products, serving the Mid-Atlantic States territory. This region includes southern New Jersey, eastern Pennsylvania, Delaware, Maryland and Virginia. Company principals Perry D’Angelo (President) and Todd Peden (Sales Manager) will lead their team and work closely with Genelec U.S. sales personnel in spearheading Genelec sales and increasing market share in the region.

SKMac is a far-reaching, well-respected, dedicated and service-driven manufacturer’s representative firm serving the professional audio, video, lighting, MI, and security markets in the Mid-Atlantic States. Their mission is to provide comprehensive system solutions and innovative products to local integrators, contractors, consultants and dealers, and to promote education via extensive product demonstrations throughout the sales cycle. The SKMac brand offers the unwavering promise of dedication to superior service and best-in-class product offerings. They leverage their corporate structure and resources to facilitate more quality salespeople on the streets, extraordinary customer service, unrivaled salesmanship and an exceptional line-up of the industry’s premier manufacturers. Established in 1926, SKMac has been making waves in the electronics representative business for over eighty years.

John Conard, Genelec USA National Sales Manager, commented, “We are pleased to have Samuel K. Macdonald, Inc. come on board as our new representative for the mid-Atlantic states. SKMac bring a great team of people with many years of experience in the business to Genelec. We feel their organization will help strengthen and have a positive impact in that region by adding great care to our dealer base as well as to the end users of Genelec. We look forward to working with the SKMac team. We recently hosted them here at Genelec, Inc. for training, and their early commitment has already resonated volumes to us and will surely serve the region well. We look forward to the coming months and hitting the road together.�

For more information, please visit www.genelecusa.com/.