New Directory Will Help Dealers Differentiate Between Each Brand

ANAHEIM, CA, JANUARY 23, 2012 ― For the first time ever, The RapcoHorizon Company, a leading manufacturer of audio/video interfacing and cable equipment, is releasing a full-line company catalog, in both digital and printed formats, to its network of dealers. The highly requested directory, which helps customers distinguish between each of the company brands, including RapcoHorizon, RoadHog, RAT, StageMaster and Momentum, is available at the 2013 Winter NAMM Show (Hall C, Booth 4558).

Available as an app for Apple or Android platforms, or as a 90-page, color, printed booklet, the catalog includes all the necessary specs for every product from The RapcoHorizon Company brands. It also provides details on each product’s ideal applications, and features a full custom section detailing each brand’s unique capabilities.

“This catalog is something that our dealers have been telling us they want,� says Lucas McCulley, marketing specialist at The RapcoHorizon Company. “It not only helps dealers differentiate between each of our retail brands, but also makes searching through The RapcoHorizon Company’s vast line of products and capabilities easy to negotiate and understand.�

The RapcoHorizon Company, located in Jackson, Missouri, is one of the world’s largest manufacturers and suppliers of audio, video, home theater, data and telecommunications cable in both bulk wire and assemblies. Used worldwide by concert touring sound companies, video and sound contractors, recording studios, system integrators, audiophiles and musicians, The RapcoHorizon Company’s products provide optimal flexibility and premium performance. The company’s state-of-the-art Custom Shop can modify existing products or build new devices to meet any need. For more information, please visit The RapcoHorizon Company’s Web site at www.rapcohorizon.com.