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Casio Revolutionizes Storefront Advertising With New Digital Signage Business at DSE 2013

CASIO REVOLUTIONIZES STOREFRONT ADVERTISING WITH NEW DIGITAL SIGNAGE
BUSINESS AT DSE 2013

Casio Signage Drives Business and
Offers Infinite Applications

 

LAS VEGAS, NV (FEBRUARY 27, 2013) — Coming off the cusp of a successful Consumer Electronics Show, Casio America, Inc. is pleased to showcase its new digital signage business with its ground-breaking approach to storefront advertising at the Digital Signage Expo. As the hero application of Casio’s new digital signage business, Casio Signage takes a revolutionary new approach by leveraging optimum advertising tools and cloud services to attract new customers and increase repeat business. Casio Signage will be exhibited in Casio’s booth (#147) at the Digital Signage Expo at the Las Vegas Convention Center, February 27-28, 2013.

“Storefront advertising must be attractive, interesting and versatile in order to entice consumers to enter an establishment,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Casio Signage offers retailers and business owners a unique way to make consumers feel welcome, while delivering relevant content in a personal manner. We have no doubt that Casio Signage will
set a new standard for storefront advertising and change the industry as a whole.”

Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store. The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere. It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.

Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge
over the competition.

Main Features of Casio Signage

  • Realistic images help captivate passers-by and attract new customers – The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in.

 

  • Content is easily updated to increase store traffic  – Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use.

 

  • Compact size that can fit almost anywhere – It features a small 18” x 21.10” footprint. No installation work is required.

 

  • Multilingual support – Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear.

 

  • Cloud services are available for unique retail promotions – Casio can provide cloud services such as digital coupons for customers with smartphones.

 

  • Long-lasting light source – The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life.

 

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About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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