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— 241st Guitar Center location features on-site lessons and repair services, along with GC’s
vast inventory selection—

Westlake Village, CA (February 27, 2013) – On the evening of Thursday, January 17, 2013, Guitar Center held the grand opening of its new location in Chico, California, located at 2027 Martin Luther King, Jr. Pkwy. Chico, CA 95928. The Chico store is Guitar Center’s 241st retail location. The Chico location is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

“Everyone at Guitar Center Chico shares an enthusiasm for making music and helping our customers do the same,” says Chad Cox, Chico General Manager, Chico resident and avid guitarist. Cox, who has been with Guitar Center since 2007, brings a passion for matching the right product with right customer every time. “Personally, the guitars I’ve purchased at Guitar Center have played a pivotal role in the evolution of my music, and now as manager I have the chance to guide other musicians in Chico towards the instruments and accessories they’ll need to elevate their craft too – it’s really exciting!” Cox continued.

Guitar Center Chico: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Chico music scene, Guitar Center Chico also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Chico residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Chico brings an unprecedented selection of products to Chico, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Chico includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Chico: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Chico customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Chico will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.
Music Mentor Series – Available at all Guitar Center locations, the Music Mentor Series offers educational courses on Wednesdays and Saturdays every week and touch topics such as Understanding DJ Gear and Stompbox Signal Flow to Hardware and Cosmetic Upgrades for Guitars.

In addition to special programs at the new Chico store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Chico residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues, Guitar Center’s Drum-Off.

Guitar Center Chico Store and Studio Hours

Mon-Fri: 10:00am – 8:00pm
Saturday: 10:00am – 7:00pm
Sunday: 11:00am – 6:00pm

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