A virtual press conference from Sound & Video Contractor

Laemmle Royal Theatre Goes Digital With Christie Projectors

Christie® is providing best-in-class digital projection to the newly-renovated Laemmle Royal Theatre in Santa Monica, bringing 21st century projection to guests and the first boothless cinema within Los Angeles. The conversion to digital was part of an upgrade made throughout the Laemmle chain.

“Being 100 percent digital made the renovation easier as we were able to carve out multiple auditoriums without having to allocate additional space for a projection booth,” said Greg Laemmle, president of the company. “We got back space in the old projection booth which has now been put to other uses. And we also avoided the cost of building new booth space. It’s great to have all the equipment, including our Library Management Server (LMS), as part of the box office. That way, staff can input movie files and set playlists while still being available to customers.”

In addition to digital projection, the newly-restored theater has stadium seating and three screens instead of one, which will allow it to expand its programming and offer more choices to its guests. Prior to the renovation, The Royal was one of the last ‘one screeners’ in the city.

With eight locations and 41 screens throughout Los Angeles, the independent Laemmle chain was started by Laemmle’s grandfather and great-uncle in 1938, and has highlighted the work of independent filmmakers. It also carries mainstream titles such as “Hitchcock” and “The Hobbit: An Unexpected Journey.” The Royal re-opened in late December, 2012 with LA’s exclusive engagement of “Amour.” With the conversion of The Royal, a traditional cinema built in the 1920s, the chain is now 100 percent digital.

“We have a long history of working with Christie. We had our share of hiccups during the conversion process, but the Christie team has been very responsive. We truly feel they’ve been our partners in getting the art house scene switched over to digital. They took the time to understand how our world is a little different from the world of major studio exhibitors, and were willing to adjust to come up with a better program,” said Laemmle.

Craig Sholder, vice president, Entertainment Solutions, Christie, said the firm is proud to be part of the renovation of The Royal, and the digital upgrade throughout the chain.

“It’s important to Christie to work with each customer to create the solution that works best with their unique needs. Independent cinemas are a vibrant part of the industry and it’s our pleasure to help them make the transition from film to digital.”

Christie integration partner Southern California Cinetech managed the conversion to digital throughout the chain. Cinetech installed Christie CP2210 and CP2220 projectors from the Christie Solaria® Series digital projectors, and orchestrated the Christie Virtual Print Fee (VPF) financing plan, with Christie’s Managed Services team providing monitoring and maintenance services.

The Christie Solaria Series meets both exhibition and post production studios’ demands for 2D and 3D presentations for feature film and alternative content. With more than 36,000 installations around the world, Christie’s knowledge and experience with digital projection is unmatched in the industry.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Corporate AV, News, Projectors, Video

Sennheiser Ushers in a new Class of RF Experts
Extron Shipping MediaLink Plus Controller with Ethernet Device Control
Women in CE Inducts 2015 Class of Legacy Award Honorees
Digigram IQOYA *LINK IP Audio-Over-IP Transport System Earns Critical Embedded Solution 2014 Honor
QUANTUM TO SPEAK AT STORAGE VISIONS 2015
Archimedia CMO to Address Media Collaboration Workflows at Storage Visions 2015
Kelly Fair Named Wohler Vice President of Sales
BenQ Unveils World’s First Professional Photography Monitor
Revolabs ISE 2015 Preview
RTI ISE 2015 Show Preview

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

March 2013
M T W T F S S
« Feb   Apr »
 123
45678910
11121314151617
18192021222324
25262728293031

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication