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Science, film and rugged AV combine to empower tornado-affected regions

Atlanta, Georgia – 3/18/2013 – Giant Screen Films and D3D Cinema are on a mission to educate.  This is not your typical scholarly pursuit, however, as their goal involves traveling to remote regions and helping to empower and inspire young people in communities affected by a tornado’s destructive power.  Luckily, this group brings extraordinary tools to the task at hand, including a nationally-recognized storm-chasing specialist, some of the world’s leading tornado researchers, steel-clad custom weather vehicles and a 10,000 lumen, remarkably rugged DPI projector.

The project is supported by a National Science Foundation grant, awarded to produce a film titled Tornado Alley.  The documentary features filmmaker Sean Casey, star of the television series Storm Chasers, and the researchers of VORTEX2, the most ambitious tornado research mission ever undertaken, in their attempts to collect footage and unprecedented data from the heart of a tornado.  Enlisting a mobile Doppler radar station, a number of custom-built vehicular juggernauts fortified to withstand remarkable winds and debris, and custom-created weather measurement devices, the group patrols the traditional ‘tornado alley’ of the central U.S. in search of the perfect storm. 

More than simply a thrill-seeking pursuit, the captivating chases depicted in the film are critical attempts to discover the dynamics and the habits of such an extreme weather system—secrets that could improve warnings and save lives. After all, the goal of the film is to help audiences understand and appreciate the nature of severe weather and the work of storm chasing scientists. But in developing the film and its educational outreach, producers at Giant Screen Films realized that there was a distinctly human side to the story that needed further attention.

Tornado Alley was produced for and exhibited in large-screen, permanent theaters found in the science centers and museums of metropolitan cities.  Basically, in the exact opposite environments of where tornadoes are actually present.  These museum partners have the resources and expertise to build on the film’s content, planning special programs, hosting scientists, and creating meaningful learning experiences. But the project team recognized that the communities most affected by severe weather—and perhaps the best places to inspire future generations of scientists—were largely rural, remote, and lacking informal learning environments like science museums. The production team decided to propose an innovating outreach strategy to the National Science Foundation: using a traveling digital 3D projector, the project would deliver the Tornado Alley experience to communities across the heartland.

In late 2011, the NSF-funded Tornado Alley outreach program began visiting remote regions throughout the central U.S.  The American Red Cross and FEMA have also helped bring their expertise in safety and preparedness to this program, while other partners including the United Way, Boys and Girls Clubs, and the Missouri Mathematics and Science Coalition have helped identify communities interested in hosting the team. Deborah Raksany,vice president of development and partnerships at Giant Screen Films, explained, “The goal of the outreach program is to create an immersive theater experience, and an intimate, in-person learning experience, in communities that lack traditional educational resources.”  Raksany continued, “We hope that the opportunity to connect with people who are passionate about understanding severe weather gives these communities a forum to explore their experiences, and perhaps provides the inspiration for some young people to join the research efforts that will save lives in the future.”

The mobile experience includes one of the fortified vehicles, advanced weather measurement devices, key personnel from the film and a staging-grade TITAN dual-lamp 1080p 3D projector from Digital Projection International (DPI).  During these presentations, an abbreviated version of the 3D film is shown, followed by insight and discussion.  “At sites that are underserved or in the process of recovery from a weather event, traditional classroom tools—let alone a film projector—are resources that can’t be taken for granted. In those cases, a 3D film is a special addition to the experience,” explained Raksany.  Attendees also get hands-on interaction with the mobile Doppler studio and fortified vehicle. 

Scott Fauteux, senior operations and support manager for D3D Cinema, is tasked with setting up a functional screening environment in every new location, regardless of the environment and lack of resources available.  “DPI’s TITAN projector was chosen for its high brightness, rugged design and compatibility with all types of 3D.”  The fact that the TITAN runs on 110v power also expands the flexibility and durability inherent in the display.  “Thanks to the TITAN’s brightness, I’ve turned warehouses, outdoor spaces, and even the sides of buildings into functional viewing spaces.”  Raksany elaborated on Fauteux’s comments, stating, “The nature of ‘cinema’ is changing rapidly, and we’re excited to realize that it’s now possible to deliver an immersive, inspiring experience almost anywhere with the right tools.”

With support from the National Science Foundation and a network of community partners, the project has held events across the heartland, with screenings at a diversity of venues, from schools and community centers to warehouses and home improvement stores, What each event has in common is the opportunity for learning, exchange, and in some cases, healing. Brian Crouse, executive director of the Missouri Mathematics and Science Coalition and vice president of education for the Missouri Chamber of Commerce, explained, “In places like Joplin, the story doesn’t end with the tornado that ravaged the city. People are rebuilding and strengthening the community in ways we couldn’t have imagined. Programs like the Tornado Alley outreach campaign, that bring inspiration and much-needed learning experiences to our young people, are a meaningful part of that recovery.”

To download accompanying photography, please click here:
http://www.digitalprojection.com/news/zips/TornadoAlley_photos_0313.zip

- ENDS -


For further information and story photography, please contact:

Michael Bridwell, Director of Marketing
Digital Projection Inc.
T: (770)-420-1350
E: mbridwell@digitalprojection.com


About Digital Projection International

Founded in 1989, Digital Projection International (Digital Projection) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. Digital Projection International introduced the world’s first 3-chip DLP® projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.

Digital Projection International’s groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. Digital Projection remains the first and only projector manufacturer to win the coveted award.

Today, Digital Projection International manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP® projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.

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