A virtual press conference from Sound & Video Contractor

Recent Consumer Survey Shows 75 Percent of Pay-TV Subscribers Highly Likely to Use Multiscreen Live Linear Service

New Study by The Diffusion Group and iStreamPlanet Reveals High Revenue Potential in Streaming Live Linear Channels to Multiple Devices

LAS VEGAS — March 19, 2013 — iStreamPlanet, a leading provider of live event and live linear streaming video solutions, today released the findings of a recent consumer survey it performed with The Diffusion Group (TDG), a research and advisory firm focused on the evolving broadband media ecosystem. The survey reveals the high value viewers place on live and live linear streaming video, resulting in a growing opportunity for content owners and distributors. Key findings point to strong consumer receptiveness to having access to multiscreen live linear content, and also indicate improving consumer perceptions, increasing consumer value, and potential for driving significant revenue.

In January, TDG queried 1,000 U.S. adult broadband users — 950 of which were pay-TV subscribers — about their use and perceptions of accessing live linear video on Internet-connected devices. Among the telling results: 75 percent of pay-TV subscribers were highly likely to use multiscreen live linear services if offered by their operator. What’s more, 49 percent also said that if their current pay-TV operator offered on-demand access but not live access on Internet-connected devices, and they could get such a package elsewhere at the same price, then they would definitely switch. The implication is that live linear TV Everywhere promotes retention and decreases churn, and that offering a live linear TV Everywhere service could help bring back some of the subscribers that operators have lost in the last few years.

“TDG fields numerous research projects each year, testing a variety of new applications and services, but it’s unusual to see such a strong, positive consumer reaction as we did in this survey,” said Michael Greeson, founding partner and director of consumer research at The Diffusion Group. “This survey is further evidence that the time is now for content providers to start deploying live linear streaming broadcasts to all devices, or risk losing subscribers who are looking for this level of connected media from their pay TV operator.”

The survey also found that multiscreen live linear services could not only generate new revenue from digital advertising, but might also bring content distributors significant additional subscriber revenues. Half of survey respondents said they were likely to sign up for a service priced at $10 per month, and 60 percent were likely to sign up for the service if it were priced at $5 per month.

When asked whether they would sign up for a pay-TV service that included multiscreen live linear access, 30 percent of those without a pay-TV subscription said they were likely or highly likely to do so. Among those who do have a subscription, 49 percent said they would definitely watch live linear content on their Internet-connected devices if the service were offered as part of their regular pay-TV service (at no extra charge).

“Multiscreen live video and live linear channels are critical to meeting consumer expectations,” said Robin Cole, vice president of product and services for iStreamPlanet. “We are seeing this demand firsthand in the evolving business needs of our customers. Our goal at iStreamPlanet is to remove the technological barriers by providing a cost-effective and scalable solution to deliver live TV Everywhere experiences.”

The survey findings are detailed in a white paper available for download at http://www.istreamplanet.com/multiscreen-whitepaper/.

# # #

About iStreamPlanet
iStreamPlanet is a premier, multiplatform video-workflow solutions provider committed to bringing high-quality streaming video experiences to connected audiences around the world. With more than a decade of live streaming video experience, iStreamPlanet has built a comprehensive offering of cloud-based video-workflow products and services for live event and live linear streaming channels. iStreamPlanet’s innovative approach has been chosen by the world’s leading sports, entertainment, and technology brands including NBC, Turner Broadcasting, Notre Dame Athletics, AT&T, Pac-12 and Microsoft. Founded in 2000, the privately held company is headquartered in Las Vegas with offices in Redmond, Wash., and London. More information can be found at www.istreamplanet.com.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

Photo Link: www.wallstcom.com/iStreamPlanet/Graph_Likely_to_Use.zip
Photo Caption: Study Results: Likelihood to Use Live/Live Linear Pay-TV Services

Photo Link: www.wallstcom.com/iStreamPlanet/Graph_Likely_to_Sign.zip
Photo Caption: Study Results: Impact of Live/Live Linear TVE on Switching Services

Photo Link: www.wallstcom.com/iStreamPlanet/Graph_Likely_to_Switch.zip
Photo Caption: Study Results: Likelihood to sign up for Live/Live Linear Pay-TV Services

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

Sepura Plc Streamlines Development and Testing of Radio Technologies with HARMAN’s Soundcraft Si Expression 1
RCF and Thunder Audio provide heavenly sound on Tyler Perry’s “Hell Hath No Fury Like a Woman Scorned” tour
Andrea Taglia Captures New Notes for Andrea Bocelli with HARMAN’s AKG K812 Headphones
ESP/SurgeX Continues to Grow by Acquiring SurgeX International
AV Vegas Rocks Marathon With HARMAN’s JBL Professional VTX Line Arrays and Crown I-Tech HD Amplifiers
HRS Control’s UDC Provides Custom Control Solution For Alford Media Services’ Innovative Breakout Pods at Client’s Annual Meeting
Opticomm-EMCORE to demonstrate Video Wall driven by Eclipse HD at InfoComm
Sennheiser’s Integrated Systems Division Appoints New Area Sales Managers
Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional
Biamp Systems’ Five-Year Warranty Honored by 2014 SCN Stellar Service Award as ‘The Ultimate Reputation Saver’

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

March 2013
M T W T F S S
« Feb   Apr »
 123
45678910
11121314151617
18192021222324
25262728293031

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication