We have launched our new site! The Wire backend has moved to www.svconline.com. Your can log on now with your e xisting credentials. For your reference, posting instructions have been sent to your email. Note: postings made to the old backend will be redirected through Thursday Feb 19th. Please make the switch to www.svconline.com as soon as possible.


If you have questions please email thewire@svconline.com.


Looking forward to seeing you on the new site!

A virtual press conference from Sound & Video Contractor

MAGIX Becomes The First DAW Manufacturer To Embrace The Music Producers Guild’s ISRC Initiative

The Music Producers Guild’s efforts to establish an industry standard for embedding ISRC data within digital music files has received a significant boost with the announcement by MAGIX Software GmbH that it will incorporate EBU (European Broadcasting Union) Broadcast WAV files in the latest software upstate for its popular Sequoia Digital Audio Workstation.

André Standke, Product Manager Sequoia, MAGIX Software GmbH, says: “For years, Sequoia has been an integral part of leading broadcast and mastering studios worldwide. We focus our attention on delivering the best sound and tools by working closely with engineers and music producers including Sterling Sound in New York, Air Studios, Alchemy Mastering in London and many more.

“As optical media is gradually replaced by file and server based audio content, we will continue to support the changes to the mastering process with innovative developments such as EBU tech3352 and we are happy to announce this feature is now incorporated into Sequoia, our number one product on the market.”

From the MPG’s point of view, the importance of ISRC cannot be understated. ISRC, which stands for International Standard Recording Code, is uniquely allocated to every song recorded. These codes are then registered with royalty payment agencies, thus ensuring that recording artists and copyright holders are properly remunerated for their work when it is played on radio or TV.

In the past the ISRC information was included within sub data streams of a CD, but in today’s digital age, where music is often stored on digital WAV files, the ability to securely associate ISRC data with specific tracks has been lost. This is because the only common way to incorporate ISRC into a WAV file is via the file name – and if someone changes the file name or it is truncated or amended by a software program, the vital ISRC information can easily go missing.

To resolve this problem, the MPG’s Mastering Group has been working closely with the EBU to develop an industry-approved method for embedding ISRC data within a WAV file. Following discussions, it was agreed that the best solution was to use was the EBU’s existing Broadcast WAV File (BWF), a variant of the traditional WAV file that was developed for use by broadcasters. The EBU has now agreed to adopt the BWF as standard so that all-important ISRC data can be securely associated with specific tracks.

MPG Mastering Group board member and Alchemy Mastering Engineer Barry Grint, who is leading the BWF initiative, adds: “MAGIX’ decision to incorporate BWF into Sequoia is a significant step forward for the MPG’s initiative and we are delighted that the company has embraced BWF as the standard specification for file exchange. The new system is simple to implement and, once adopted, it will allow ISRC to flow through the whole production chain. We now hope that other DAW manufacturers will follow suit.”

Grint adds that ISRC is set to become the cornerstone of every aspect of digital asset management, from tracking and reporting through to royalty reporting and song identification.

“The entire music industry needs a robust and secure system for identifying tracks, and who had input into their creation, so that we can safeguard the incomes of all artists and copyright owners,” he says. “Ultimately, the adoption of BWF as standard will provide a cornerstone for the MPG’s Credit Where Credit is Due campaign, which aims to highlight the woeful lack of credit information within the digital domain. Our overall goal is to ensure that all music creators receive proper credit and proper payment for their work, and having an industry-standard technical solution that allows credit information to be included in the metadata is a major step forward in achieving this ambition.”

-ends-

For more information about Sequoia Digital Audio Workstations, please visit www.sequoia-audio.com.

About Music Producers Guild (UK):

The Music Producers Guild (UK) is an independent and democratic organisation that encourages the highest standards of music production, and actively engages with other music industry organisations to campaign and lobby on matters of important mutual interest.

The MPG represents and promotes the interests of all those involved in the production of recorded music, including producers, engineers, mixers, re-mixers, programmers and mastering engineers. www.mpg.org.uk

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: New Products, News

Symetrix’ Busy 2015 Training Program to Highlight Advantages of Dante-Based DSP
AV Concepts Pushes Envelope with Dante Media Networking for Live Event Production
Masque Sound Helps Audiences Explore The Mystery of Love & Sex
Metric Halo Supports SCA Spring Fling
Sergio Mendes and will.i.am have a (Governors) Ball with DPA Microphones
StrandVision Offers Personal Finance Tips in Latest Set of Employee Digital Signage Communications Animated Templates
Ashly Saves the Day at Rocky Mountain Classical Academy
StoreStreams to Offer Turnkey In-Store Radio to Businesses
Audinate Announces “Audio over IP in Broadcast with Dante” Event in London
Renkus-Heinz Helps Conquer Audio Challenges in Canadian Museum for Human Rights

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

March 2013
M T W T F S S
« Feb   Apr »
 123
45678910
11121314151617
18192021222324
25262728293031

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication