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Archive for March, 2013

Casio Revolutionizes Storefront Advertising With New Digital Signage Business at DSE 2013

CASIO REVOLUTIONIZES STOREFRONT ADVERTISING WITH NEW DIGITAL SIGNAGE
BUSINESS AT DSE 2013

Casio Signage Drives Business and
Offers Infinite Applications

 

LAS VEGAS, NV (FEBRUARY 27, 2013) — Coming off the cusp of a successful Consumer Electronics Show, Casio America, Inc. is pleased to showcase its new digital signage business with its ground-breaking approach to storefront advertising at the Digital Signage Expo. As the hero application of Casio’s new digital signage business, Casio Signage takes a revolutionary new approach by leveraging optimum advertising tools and cloud services to attract new customers and increase repeat business. Casio Signage will be exhibited in Casio’s booth (#147) at the Digital Signage Expo at the Las Vegas Convention Center, February 27-28, 2013.

“Storefront advertising must be attractive, interesting and versatile in order to entice consumers to enter an establishment,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Casio Signage offers retailers and business owners a unique way to make consumers feel welcome, while delivering relevant content in a personal manner. We have no doubt that Casio Signage will
set a new standard for storefront advertising and change the industry as a whole.”

Casio Signage is a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store. The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere. It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.

Together with innovative cloud services such as the distribution of digital coupons, stores with Casio Signage will enjoy an edge
over the competition.

Main Features of Casio Signage

  • Realistic images help captivate passers-by and attract new customers – The screen itself is shaped like a character or person, and speaks to visitors to get their attention and invite them in.

 

  • Content is easily updated to increase store traffic  – Retailers simply provide Casio with a still image and text. Casio then animates the image and adds the voice. No video production is required for stores. This process makes it easy to edit the animation for future use.

 

  • Compact size that can fit almost anywhere – It features a small 18” x 21.10” footprint. No installation work is required.

 

  • Multilingual support – Available languages include English, Chinese, Korean, Spanish, and more. Customers can select the language they want to hear.

 

  • Cloud services are available for unique retail promotions – Casio can provide cloud services such as digital coupons for customers with smartphones.

 

  • Long-lasting light source – The originally developed Laser-LED Hybrid Light Source by Casio delivers approximately 20,000 hours of life.

 

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About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

CASIO SHOWCASES UNIQUE SIGNAGE SOLUTIONS AT DSE 2013

CASIO SHOWCASES UNIQUE SIGNAGE SOLUTIONS AT DSE 2013 

Projector Stacking System and YA-S10 Converter System Offer Innovative Technology
with An Overall Lower Cost of Ownership

LAS VEGAS, NV (FEBRUARY 27, 2013) — Casio America Inc. , a leader in the digital projection industry, is proud to introduce two new systems ideal for a variety of digital signage applications – the Projector Stacking System and the YA-S10 Converter System. Featuring Casio’s LampFree™ LASER & LED Hybrid Light Source, the Projector Stacking System is available in two different models, the XJ SK650 and the XJ-SK600. The YA-S10 Converter System features cutting edge technology that allows a single projector to display images on curved surfaces. Both systems will be exhibited in Casio’s booth (#147) at the Digital Signage Expo at the Las Vegas Convention Center, February 27-28, 2013.

“As a leading provider of digital projection technology, we are constantly developing new applications that address the changing needs of the digital projection/signage industry,” said Matt Mustachio, general manager of Casio’s Business Projector Division. “We are confident that our new Projector Stacking System and YA-S10 Converter System will increase efficiency and streamline costs for retailers and business owners alike, further raising industry standards and solidifying Casio’s presence as an industry leader.”

The Projector Stacking System, designed with two Casio projectors stacked on top of one another, projects two sharp, high-quality images, which the YA-S10 Converter System control box then merges into one screen. It is available in two different models; the XJ-SK650 and the XJ-SK600. The XJ-SK650 features double stacked Pro Series XJ-H2600 projectors and provides users with up to 6,500 lumens, while the XJ-SK600 features double stacked Signature Series XJ-M250 projectors and provides up to 6,000 lumens. Both of these models provide roughly twice the lumen output provided by a single projector.

The Projector Stacking System includes two (2) projectors, ceiling mount housing and the YA-S10 Converter System control box, which corrects and merges screen images. The system features high-precision correction and an interface that allows easy modifications using a remote control. The YA-S10 Converter System control box focuses on image alignment with each of the projectors in the Stacking System. When the YA-S10 Converter System correction box is connected, both projectors can also project high brightness images at any angle making the Projector Stacking System ideal for digital signage, sports bars, house of worship and many large venue applications.

When used separately Casio’s YA-S10 Converter System enables users to project images onto curved pillars, round areas, flat surfaces or any unique shape. The system is set up to adjust any image misalignment or distortion without the need for additional hardware. Using the YA-S10 Converter System with any Casio LampFree™ projector, images can be corrected for curved surfaces using free-form surface compensation with a lattice of up to 81 grid points for adjustments.

Both the Projector Stacking System and Convex System are powered by Casio’s state-of-the-art LASER & LED HYBRID Light Source, which provides Lamp-Free, eco-friendly data projection at a percentage of the cost of traditional projectors. Casio’s LASER & LED Hybrid Light Source combines blue laser light and a fluorescent element to generate a high output of green light. The green light, blue laser light, and the light emitted by a red LED are projected through a DLP® chip which, in turn, is passed through the projection lens to form an image. This technology achieves an increase in color spectrum compared with a mercury lamp, while lowering a projector’s total cost of ownership and maximizing investment. Since there is only minimal loss of brightness even during long-term use, it is ideal for those heavy-duty applications involving frequent use of projection such as retail stores, grocery stores, restaurants, offices and other environments. With an estimated life span of 20,000 hours, both systems ensure low
maintenance and streamlined costs.

Casio’s new Projector Stacking System and YA-S10 Converter System are currently available for purchase. For additional information regarding Casio LampFree™ projectors, please visit www.casioprojector.com.

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About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets
calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit
www.casiousa.com.

Clay Paky’s New A.LEDA Series Fixtures Hit the “Dirt Road Diaries Tour” with Luke Bryan

Country singer Luke Bryan’s 20-city “Dirt Road Diaries Tour” may have a down-home name, but its lighting inventory includes some pretty cutting-edge equipment, including Clay Paky’s new A.LEDA Wash K10 and K5 LED moving heads provided by Elite Multimedia Productions.

The tour is using 12 K10 and 36 K5 fixtures as part of its “big, powerful rock ‘n roll rig,” says Lighting Designer Justin Kitchenman of FadeUp Design Group. He was introduced to the A.LEDA Series at LDI 2012 where he was “looking for the next generation LED moving light.” After seeing the A.LEDA fixtures, “We feel we found the best the industry has to offer,” he says.

The A.LEDA Series is the first professional Clay Paky product line to use LEDs as light sources. An alternative to discharge lamp wash lights, it offers all the benefits of LED technology: low energy consumption, long light-source life, small size, light weight and a robust build. The K10 is the mid-range model in the Series and the K5 the smallest. Both are fitted with multicolor RGBW LEDs that produce a full range of vivid colors as well as excellent shades of white. The K10 equipped with a motorized and fully-controllable 14º-70º beam angle. Each color of each LED may be controlled separately to produce an endless range of color variations and to use each LED of the array as a pixel to draw graphic images that change dynamically in shape and color. The lights come with a library of customizable pre-programmed graphic effects.

Kitchenman is deploying the K10s as floor fixtures on the corners of the thrust as well as around the center of the thrust, which serves as Bryan’s B stage. “The K10s work as a fantastic floor wash fixture,” he says. “When zoomed all the way out they provide great coverage, but they are also soft enough that it doesn’t hurt to have them shining directly in your eyes. This is important since the thrust is surrounded by the audience and the K10s are essentially at audience head height. They give us the ability to cross- wash the stage without blinding the people closest to the action.”

He also uses the fixtures in a narrow zoom to create powerful aerial beam patterns. “With their positions out in front of the stage it almost appears that beams are coming out of the crowd,” he notes.

The K5s occupy two positions. Four groups of four fixtures are mounted above the stage as part of the main lighting rig. “Their purpose is pretty basic: They act as fast-moving ACL-type beams. This placement also gives me another option to wash specific band positions during the show,” Kitchenman explains.

The second location is surrounding the side-hung IMAG screens. “We wanted to have the ability to expand our lighting looks as widely as possible. We were able to achieve this by modifying an already existing, but usually pretty bland, element of the show,” he points out. Kitchenman is flying two 24-foot long sections of 12-inch truss with the IMAG screens hung between them. “By adding 10 K5s to each side – four on the top truss and six on the bottom – we now have an element that adds plenty of eye candy and tons of audience light, gives us the width we desired and looks great on camera.”

Kitchenman admits that one of his biggest concerns with any type of LED fixture is its source. “I can’t stand seeing the ‘gum-ball dish’ look where you can see all the RGB LEDs at the source,” he says. “For the most part LEDs are faster, have nice beams and are energy and heat efficient – all of those things are a plus. But as soon as I look at a monitor and see the source I want to shut them off. It almost becomes a distraction at that point. But the A.LEDA fixtures don’t have that problem; they are a beautiful source. If you are outputting amber the source is amber not red and green.”

Perhaps the most important factor in selecting the A.LEDAs was the ability to pixel map the fixtures’ cells. “This allows us to not only use it as a moving light but also to incorporate it into the video content of the show,” he explains. “To be honest, this feature is new to us, and we are still working it into the show. But by having all the fixtures patched in extended mode we consider it a work in progress: As the show evolves we will be using the fixtures more and more to their fullest extent.”

Kitchenman is also a “big fan” of the fixtures’ color correction channel. “It enables me to closely match my color temps with the rest of the lighting rig so my LEDs don’t look so LEDish,” he says.

Tom Wilson, vice president of event productions at Elite, notes that Clay Paky’s new A.LEDA Series is viewed as an extension of the manufacturer’s offerings at “the high end of the business. We’ve had some experience with the Sharpys over the last year and have been thrilled with them. With Clay Paky it’s all about the quality of the build. The equipment is fully engineered and ready to go out of the box. We haven’t had any failures at all. As a company owner that’s a huge thing to me.”

The A.LEDAs on the tour are controlled by grandMA2 consoles. MDG the One digital fog/haze atmospheric generators and MDG Ice fog generators showcase A.LEDAs’ beams from the powerful lighting rig.

A.C.T Lighting is the exclusive North American distributor for Clay Paky.

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, adds, “We’re very proud of the A.LEDA and pleased to have such a superior LED in the market. It sounds like Justin is really getting the most our of them.”

About Clay Paky
Headquartered in Seriate (Bergamo), Italy, Clay Paky SPA has a history of designing and manufacturing innovative professional show lighting. The company was founded in 1976 by entrepreneur Pasquale Quadri who anticipated the enormous impact the evolution of technology would have on the show and entertainment worlds.

For more information on Clay Paky products, please contact:
Francesco Romagnoli francesco@claypaky.it
Davide Barbetta webmaster@claypaky.it

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Jünger Audio Helps Two US Broadcasters Comply With CALM

The implementation of the USA’s new CALM legislation on broadcast audio loudness has led many broadcasters to look for effective ways of processing, controlling and logging their audio output so that it meets the FCC’s Compliance rules.

With a number of solutions on the market, WBPH in Philadelphia and WMBC in New Jersey – two stations in two neighboring markets that share engineering ideas and resources – combined their technical expertise to search out the Loudness control system that worked best for them. As a result of this search, both stations have invested in T*AP Television Audio Processors from German manufacturer Jünger Audio.

WBPH-TV, an independent full power TV station that has studios and offices in Allentown PA, is carried by all local cable as well as DirecTV and Dish Network. WMBC-TV is an independent full-power commercial TV station based in Newton, NJ. Its programming is available over-the-air, on cable TV and satellite throughout the New Jersey and New York area.

Daniel P. Huber, Chief Engineer at WBPH-TV, and Victor Joo, manager of WMBC-TV, both felt that Jünger Audio’s award-winning T*AP Television Audio Processor was the right solution because it is able to process, control and log audio output in line with FFC requirements, all within a single box.

Primarily designed for TV playout facilities, this wide band 8 channel processor (8×1, 4×2, or 5.1+2) provides Loudness control, Upmix and surround sound processing for up to eight channels of audio. The unit, which is fully compliant to the ITU standard and fulfils the requests given by ATSC A/85 and EBU R128 loudness recommendations, focuses on automatic and adaptive loudness control using Jünger Audio’s renowned LEVEL MAGIC™ II algorithm. Optional Dolby Decoding and Encoding (AC-3, E-AC-3 or HE-AAC), as well as metadata management, are also provided along with 5.1 Downmix and Jünger Audio’s 5.1 UPMIX circuit. T*AP can handle digital inputs (AES) and, through interface slots, all other usual audio formats including all SDI versions (SD, HD, 3G). It is controllable through front panel and Web based GUI, plus remote control, and GPI.

WMBC has invested in three Jünger Audio T*AP units, all of which have been installed in its Master Control (Cut Studio) in West Caldwell, NJ. WBPH has installed one T*AP in its Master Control in Allentown, PA.

“CALM legislation, like any other FCC mandate, is always a top concern for TV stations, and there is typically a rush of stations to follow the trend to be “safe”, or perhaps, at least, in good company,” Daniel P. Huber says. “For WBPH, we often need to look outside the usual options to meet FCC requirements and Jünger Audio was such a case. With the anticipation of adding additional channels in the near future, WBPH had a present need but also a requirement to easily expand as well. Jünger Audio easily met this need with a single TAP offering four channels in one unit.”

Huber adds that he was particularly impressed with the T*AP unit’s A85 preset for US TV stations.

“All we had to do was drop in the preset and the FCC mandate was quickly met,” he says. “You can easily change presets and create custom settings for all audio situations if you desire, from music to talk etc, but for mandates that have deadlines, and typically equipment shows up last minute, the preset is very nice.”

For WMBC-TV, installing T*AP has also solved the issue of audio levels varying across different content streams.

“Prior to installing T*AP, many of our multicast broadcasts (seven video channels and two audio channels) had varying audio levels for all different feeds at any given time,” Victor Joo explains. “The T*AP processor has provided us with a solution to that problem by ensuring consistent audio levels across all of the different feeds. We have been using T*AP for over a month and we are pleased with the results as the quality of our audio signal has improved greatly. We are very happy that we chose T*AP for our audio control solutions.”

Both WPBH-TV and WMBC-TV say that T*AP’s cost per channel made the unit very attractive – as did its small footprint, its real-time display of audio levels via its front panel and its detailed display via a PC. However, one of the unit’s main selling points for both stations was its on-board logging facilities.

“We were looking at other solutions for loudness control, and yet another unit for logging, but what we liked about the Jünger Audio T*AP processor is that it does all the work in one box,” Huber adds. “The logging requirements mandated by the FCC are often open to interpretation so we were looking for a fulltime logging solution that could keep a log of all our audio channels on a 24/7 basis. Jünger Audio does this with the PC logging program. All components are IP addressed and overall it is a clever unit.”

Any television station that invests in such vital equipment needs to know that it will be properly supported throughout the installation process. Jünger Audio ensured this by providing technical back-up to both stations.

“If you are an engineer, you get used to things having a glitch or two, and although this install was meant to be a very simple one because we had pre patched all the needed audio, did have a glitch,” Huber explains. “We found out that the Harmonic Electra Encoder uses sync from video in a way that caused an anomaly with two audio-only non-video synced radio channels that was not heard when bypassed. This was not the fault of the Jünger Audio unit, but more a handshake issue between the Harmonic and the Jünger Audio unit that has not previously been paired in this way. Thanks to the help we received from Jünger Audio’s Anthony Wilkins and his technical support team, the situation was quickly resolved.”

-ends-

About Jünger Audio
Established in Berlin in 1990, Jünger Audio specialises in the design and manufacture of high-quality digital audio dynamics processors. It has developed a unique range of digital processors that are designed to meet the demands of the professional audio market. All of its products are easy to operate and are developed and manufactured in-house, ensuring that the highest standards are maintained throughout. Its customers include many of the world’s top radio and TV broadcasters, IPTV providers, music recording studios and audio post production facilities. www.junger-audio.com

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