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Hisense K610 and Roku Ready K360M Launch In Walmart Stores Today

Suwanee, Georgia, April 9, 2013 — Hisense USA today announced the immediate availability of its 40-inch and 46-inch K360M Roku Ready™ televisions and 50-inch and 55-inch K610 Smart TV models in more than 2,500 Walmart stores across the country.

With a super sleek 13mm bezel and built-in WiFi, the Full HD 1080p K610 series comes loaded with the latest Hisense Smart TV interface, allowing consumers to access thousands of Vudu™ Apps and HD movies, Netflix®, YouTube™ and Pandora® right on their TV. With a smooth 120Hz refresh rate for dramatic motion clarity, the K610 brings forth stunning details and crystal-clear, vibrant colors to create a brilliant picture.

“Our goal is to provide every home with a feature-packed television that is perfect for the whole family to enjoy not only as a traditional television, but as a media hub enabling access to additional content,” said Jonathan Frank, Vice President of Marketing, Hisense USA. “These two releases demonstrate our continued effort to offer consumers the freedom of choice with the most advanced content delivery system.”

The Hisense K360M includes the new standard MHL (Mobile High-Definition Link) port, which resembles a traditional HDMI input and supports up to 1080p resolution high-definition video and audio content. Being Roku Ready certified means Hisense customers have the ability to use the Roku Streaming Stick™ for instant content streaming of more than 750 entertainment channels featuring movies, songs and games from the Roku streaming platform.
“The Roku streaming platform provides TV manufacturers like Hisense the ability to offer customers Smart TV functionality without developing their own streaming platform, and provides consumers with value, ease of use and limitless content,” said Chas Smith, general manager of OEM business at Roku.

For more information about Hisense’s range of innovative products, visit www.hisense-usa.com.

To purchase the K610 or K360M, visit your local Walmart, or check product availability online at www.walmart.com.

About Hisense USA Corporation
Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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