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WorldStage Goes Wide for Adobe Summit: The Digital Marketing Conference’s Keynote Room

For important presentations by Adobe, the dominant image software company, image quality may not be the only thing, but it is certainly is one of the most important parts of the experience. This was the case during the Adobe Summit: The Digital Marketing Conference, where WorldStage supported keynote presentations, helping make them a memorable experience for some 5,000 attendees.

Adobe Summit was held at Salt Lake City’s Salt Palace Convention Center, March 5-8 to provide insight and vision into the new technologies that are reshaping the digital marketing landscape. The event also showcased the new release of CQ 5.6 and the Adobe Experience Manager platform.

The Kenwood Group hired WorldStage, the new brand for Scharff Weisberg and Video Applications, Inc., to provide Adobe with a full complement of audio and video services for the Keynote Room. There, four “acts,” each 90-120 minutes long, played out with attention-grabbing visuals on mammoth screens supporting a roster of speakers and a number of different product demos.

The Keynote Room featured two overlapping, curved main screens with a nine-foot offset to allow presenter egress to the stage, while maintaining a continuous image across 234 feet of screen area. The curved screen at house left measured 124 feet wide and the curved screen at house right 110 feet with the total video area comprising 4,500 square feet and 14,515, 200 pixels.

“The projection combined with the content made for an extremely impressive sight,” says WorldStage account executive & VP of Prod. Services Richard Bevan. “Since the screens were so wide, the speaker support content was 3840×1080 and was pip’d on each of the wide screens. We used Pandora’s Box media servers for playback and had seven streams of HD content going to the wide screens via two Vista System Spyder X20s in expanded mode. Pandora’s Box supplied full screen playback and the backgrounds and animations for content appearing in windows within the screens and the IMAG windows as well.”

Sources included Mac towers for widescreen graphics and Apple iPads, Apple iPhones, Mac towers and robotic cameras, which created user-interactive experiences.

In addition to the main screens, three 16×9 delay screens were positioned in the audience. Cabling to the projectors, including six projectors dedicated to the delay screens, totaled 5.1 miles. WorldStage installed all of the projectors and cabling in 16 hours, which included unloading time, to be ready for the first tech run-through at midday on the second day of load in.

WorldStage also furnished the event’s audio equipment providing nine clusters of JBL VERTEC and VRX line array clusters for the Keynote Room with an audience of 6,000.

“Our WorldStage crew has worked together so long that even when things were super-intense we just nodded to each other and knew what needed to be done,” says projectionist Terry Nakamura. “The show was so complex and the time to install it was basically only one day, but our team remained very mellow.

“WorldStage and The Kenwood Group worked so closely together that we acted as one big company to pull off a difficult assignment,” he adds.

At The Kenwood Group Web Burrell was the senior producer, Daniel Pinkham the senior creative director and Wayne Leonard the executive producer.

At WorldStage Jack Dussault was the project manager, Neal Gass the EIC, Jason Spencer the Spyder operator, Terry Nakamura and Bryan Dominick the projectionists, Geof Gibson the A2 and Alex Bright the Pandora programmer. Freelancer Stan Dickerson served as A1.

For more information on this project, please visit:
Video: http://www.worldstage.com/adobe-digital-marketing-summit-video/
Images: http://www.worldstage.com/2013-adobe-digital-marketing-summit/
Press Release: http://www.worldstage.com/corporate-staging-adobe-summit/

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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