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BrightSign to Unveil its XD Smart Menu Board at NRA Show 2013

BrightSign, LLC®, the market leader in digital signage players, today announced the BrightSign XD Smart Menu Board, an all-in-one, integrated digital menu board solution. Quick-serve, drive-through and other restaurants are aggressively migrating to digital menu systems, although many proprietors are deterred by technical hurdles, lack of creative resources, and other barriers. BrightSign is squarely addressing these pain-points by delivering an integrated digital menu board system that greatly simplifies the process of going digital, while simultaneously reducing the cost of implementation.

“Digital menu boards give restaurants a great opportunity to influence customers at the point of purchase,” said Jeff Hastings, BrightSign’s CEO. “By packing all the necessary components into an affordable, easy-to-implement solution, our new XD Smart Menu Board is the perfect solution for any restaurant that’s resisted the urge to go digital due to the cost and complexity associated with other less-than-elegant digital menu board offerings.”

BrightSign’s XD Smart Menu Board is the ideal solution for restaurants that want to freshen their look, enrich their menu content and more effectively engage and influence customers at the point of purchase. In addition, digital menu boards are quickly becoming a necessity as restaurants adapt to new regulations dictated by the Federal Menu Labeling Law that require calorie count and other nutritional information be disclosed on the menu. XD Smart Menu Board is a comprehensive package that includes everything a restaurant needs to quickly and easily convert to a digital menu board system, including:

• Full HD, commercial-grade LG display, available in 42- or 47-inch configurations
• BrightSign XD digital signage media player professionally mounted on the display
• Free BrightSign App to easily make content updates via iPhone/iPad
• Content templates developed with HTML 5 and tailored to the restaurant’s brand

BrightSign is partnering with Red Dot Digital Media to offer customers attractive templates that are easily adapted to match the company’s brand and restaurant motif. The restaurant simply supplies Red Dot with logos and other corporate ID assets and Red Dot creates a customized, branded menu system. Once deployed, the restaurant can update menu content via the BrightSign App on iPhone/iPad.

BrightSign will demonstrate its new XD Smart Menu Board at this year’s NRA Show in Chicago (May 18-21, booth #6076). BrightSign’s partner Rockbot will also be present in the booth, showcasing its innovative music-streaming service with BrightSign’s digital signage capabilities. The end result is a socially-driven music service that helps bars, restaurants and cafes drive patron engagement, increase promotional reach and drive additional revenue.

Pricing & Availability
BrightSign’s XD Smart Menu Board is available from the BrightSign store. Users configure the solution to suit their needs, choosing between the 42- and 47-inch displays, and selecting the BrightSign XD model of their choice. Distributor pricing is available upon request. Contact Red Dot Digital Media at +1-877-715-9374 or online at www.reddotdm.com for more information about the company’s portfolio of creative and installation services.

About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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