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Archive for May 14th, 2013

Nationwide Distribution Network Catalyst AV Now Offering Atlona Media Distribution Products

Catalyst AV Enters into Nationwide Distribution Agreement with Atlona

Comprehensive assortment of media distribution products meets Catalyst AV’s standards for performance and value

Burlington, MA – May 14, 2013 – Catalyst AV, a nationwide distribution network of specialty AV products that serves more than 10,000 integrators from 17-locations stateside — with emphasis on dealer support before, during and after the sale — today announced Atlona® as its media distribution products partner.

Established in 2003, Atlona is a leading provider of AV switchers, distribution amps, extenders, converters and scalers, cables and adapters, testing equipment and accessories. Effective this month, all 17 Catalyst AV distribution outlets began stocking Atlona’s media distribution solutions, ready for next-day delivery and where applicable, same-day to its dealer base.

”Atlona is a leader in signal distribution and we are fortunate to have another partnership with a leader in a category served,” says Wally Whinna, Catalyst AV board member and principal of Allnet Distributing. “We’ve begun rolling-out the line to our dealers via special events as well as one-on-one dealer presentations and trainings.”

“We have a strong relationship with the members of this group and work very well together to bring the best products, support and complementary offering to the CEDIA market. The Catalyst AV distribution group has positioned Atlona as the premier connectivity line and with their national reach we will continue to see the growth of their dealer network,” says Mike Grubb, Atlona Senior Sales Manager, Americas.

The Catalyst AV member companies are:
• Allnet Distributing (www.allnetdistributing.com) (Midwest)
• Audio Video Warehouse (www.av-warehouse.com) (Nevada, Arizona)
• Custom Plus Distributing (www.customplusdistributing.com) (Pacific NW / Alaska)
• Easy Access Distribution (www.easyaccessdistribution.com) (Northeast)
• Electronic Lane Distributors (www.electroniclane.com) (Southwest) (commercial / and pro AV channels)
• Electronics Source (www.electronics-source.com) (Florida and Southeast)
• Electronic Stockroom (www.electronicstockroom.com) (California)
• HCA Distributing (www.hcadist.com) (Rocky Mountains)
• Pioneer Music Company (www.pioneermusicinc.com) (Plains States)
• SPD (www.spmreps.com/sound-product-distributing) (Upstate NY)
• Tech Source Distributors (www.techsourcedist.com) (Mid-Atlantic)

Please direct all Catalyst AV media inquiries to Paul Muto at paul@mutocomm.com; 631.849.4301.

About Catalyst AV
Founded in 2012, Catalyst AV is a network of 11 independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 10,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

About Atlona
Atlona® is a leading provider of innovative, reliable AV and IT connectivity solutions. Since 2003, the company has been designing and engineering award-winning products for a diverse range of residential and commercial AV and IT markets, including education, business, government, entertainment, and healthcare.

Atlona’s products and services enable system designers, integrators, consultants, and installers to simplify installation, minimize maintenance, and maximize the versatility of premier automated control solutions. Atlona’s vision is simple: deliver customer-driven products designed and developed with the features, performance, and reliability that industry leaders demand; and deliver the best value in the industry.

More information about Atlona is available at www.atlona.com.

© 2013 Atlona Inc. All rights reserved. Atlona and the Atlona logo are registered trademarks of Atlona Inc. in the U.S. and other countries. All other names and marks are trademarks of their respective holders.

Electrosonic Supplies Cutting-Edge AV Technology for New Eaton Campus

Eaton’s new campus in Cleveland, Ohio, includes cutting-edge AV technology in the building’s atrium that’s guaranteed to attract attention. Electrosonic was charged with designing the AV systems, media control and power management for the Eaton Experience Center, which combines art and information in a distinctive, memorable way.

The installation was conceived and designed by Ralph Appelbaum Associates (RAA). Electrosonic served as a consultant to RAA to do the pre-engineering during design phases, and were ultimately contracted by Eaton to build the installation.

The Eaton Experience Center is a unique environment created to help communicate Eaton’s values and its leading position in power management end markets to employees, customers, suppliers, business partners and government, political and civic leaders. The Experience Center consists of:
o Twelve 3D animated illustrations
o Four 65-inch interactive multi-touch tables
o An 80 by 14 foot LED curtain featuring abstract or natural landscapes and data visualizations
o A brilliant 53-foot LED chandelier that complements the animations on the LED curtain.

The centerpiece of the Eaton atrium is a five-story chandelier comprised of Traxon Imagic Weave LED mesh wrapped into a cylinder 53 feet tall by 12 feet in diameter. The LED mesh combines a woven stainless steel mesh grid with individually-addressable LEDs to form a canvas for vivid, large-scale media. The chandelier can display specific media on a pre-determined timeline or media for a particular show via a Medialon show controller.

“The chandelier was a pretty unique project,” says Electrosonic project manager Bryan Vogel. “It was two years in the making with the metal fabric built section by section, piece by piece on a rotisserie with jig. Every measurement had to be laser-perfect. If it was off by a quarter-inch on one end it would be off by five inches at the other.”

Electrosonic kicked off its involvement in the project in September 2011. “We were responsible for the technology connectivity – making the elements of the Experience Center work together,” explains Vogel. “We needed to use the technology to its full potential.”

Displaying content created by Ralph Appelbaum & Associates, the chandelier serves as a giant art installation as well as a source of illumination. “It’s beautiful. You have a feeling that you’re watching a sunset or are underwater; you get absorbed by the light,” Vogel says.

“Traxon Imagic Weave mesh is a very unique product. We tested the racks for weeks because of the complexity and delicacy of the system,” he recalls. “We had to make sure it would be hardy in a commercial environment.”

The 80-foot curtain wall in the atrium is also comprised of Traxon Imagic Weave with transparent LED nodes in a 62.5mm pitch. The nodes display a video signal sourced from the head-end AV equipment room.

The four interactive tables feature 65-inch LCD displays in a custom kiosk table. “They’re the ultimate cutting-edge technology for touch tables,” says Vogel. “They’re very high quality and have Mitsubishi LCDs modified for this purpose by Cyber Touch.”

Electrosonic designed and fabricated custom power panels for the LED curtain wall and the chandelier to power the mesh with voltage sensors. “The power panels give employees real-time analysis so they know exactly what’s happening power-wise with each system,” Vogel explains. “The power control monitoring is first class: It has airport/government specifications, so employees are alerted to any fluctuations to power and amperage, and if there are any problems it pinpoints the area.”

Vogel says it was a challenge getting all the systems “to talk together, but Medialon was the right choice for the control system. Its open architecture enables the client to do unlimited things. So the AV elements in Eaton’s atrium can change and grow with the client’s expectations.”

Tim Ventimiglia, RAA Director Berlin Operations, concluded “From my view, this installation shows in a dramatic way what you can achieve when an av systems integrator like Electrosonic is brought on board early during the design process and then executes the work. The level of detail and refinement represented in the Chandelier and Curtain structures would not have been possible without this early coordination.”

About Eaton
Eaton is a diversified power management company providing energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power. A global technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012 revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has approximately 103,000 employees and sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com

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