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FUJIFILM Optical Devices Division to Show 4K Cine Zooms and Compact Cabrio Lenses at Cine Gear Expo 2013

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division will demo several of its latest products ideal for the film and video production community at the Cine Gear Expo, to be held at The Studios at Paramount in Hollywood from May 31-June 1. The company will be in booth #43 and will showcase its Premier PL 4K+ cine lenses and Cabrio cine/ENG-Style lens series.

The Premier PL 4K+ Series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The Premier PL lenses are available in 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm). Focus, zoom, and iris gears are all in the same position—which speeds up lens changes, since follow focus accessories and lens motors can stay in the same position on the rods. Focus barrel rotation is a uniform 280 degrees on all four zooms.

Premier PL 4K lenses have been used by several acclaimed DPs for feature films including Oblivion and Iron Man 3.

In its Cabrio series, the PL 19-90 (model ZK4.7×19) and PL 85-300 (model ZK3.5×85) will be on hand at Cine Gear. These Cabrio lenses feature an exclusive detachable servo drive unit, making them ideal for use as standard PL lenses or as ENG-style lenses. The PL 19-90 and PL 85-300 FUJINON lenses offer exceptional optical performance with a 200-degree focus rotation, are equipped with flange focal distance adjustment, self-aligning servo drive, a macro function for extreme close-up focus, and coverage of a 31.5mm diagonal sensor. The digital servo on both lenses has 16-bit encoding, so operators can be assured that all lens data output is extremely accurate. Each lens can be controlled using cinema industry standard wireless controllers or with existing FUJINON wired and wireless units.

With a 19-90mm focal range and weight of only 2.7kg including servo motors, the compact PL-19-90 boasts the longest focal range available in a light weight zoom. The PL 85-300 Cabrio offers a longer lens that makes it ideal for shooting in demanding production environments, such as documentaries, wildlife and car commercials.

Cabrio lenses are being used in TV series and feature film production, including several 3D features currently in production.

“Cine Gear always provides a great opportunity to connect with our current and with potential customers,” said Thom Calabro, director, marketing and product development, FUJIFILM North America Corporation, Optical Devices Division. “The expo continually draws an audience of key decision makers in entertainment production, and we look forward to showing off our popular products and latest technologies at this year’s show.”

Fujifilm on Cine Gear Panel

The Digital Cinema Society will hold a panel during Cine Gear on Friday, May 31st at 2:15pm in the Sherry Lansing Theater. Among the topics to be addressed will be the challenges inherent in lens design with the need for increased coverage areas and resolution while camera pricing is decreasing. Chuck Lee, Technology Manager, will participate on behalf of the Optical Devices Division of FUJIFILM. Representatives from Angenieux, Canon, Cooke, Leica, Schneider Optics, Service Vision, and Zeiss will also participate in this event.

To learn more about Fujifilm’s lenses, please go to: https://www.fujifilmusa.com/products/optical_devices/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar

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