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WSDG Reveals Outreach To India

New Affiliation With Pivotal Bollywood Film/Audio Rep

NEW YORK: Sergio Molho, Walters-Storyk Design Group Director of New Business Development, reports that company co-principals Beth Walters and John Storyk returned from a recent visit to India with a pioneering relationship with leading Pro audio/film industry solution provider/recording engineer, Aditya Modi. Following a series of client meetings and two lectures on design and acoustics at Yash Raj Studios in Mumbai, Walters and Storyk finalized an agreement with Modi Digital for exclusive representation of WSDG throughout India.

“Aditya Modi is a 2nd generation audio/video/film industry professional,” Molho says. “Since 2007 he has managed Modi Digital, a successful technology sales/installation firm founded by his father, Vijay Modi – 40 years ago. In addition to his extensive business experience, Modi is an award-winning, creative audio engineer. Our agreement will see him working with us to introduce WSDG’s acoustic and architectural design capabilities to India’s thriving production community. We are extremely fortunate to be working with him,” Molho adds.

“We were deeply impressed with Modi’s artistic talents, his integrity and his social graces,” Beth Walters remarked. “He worked and studied in the U.S. for a number of years, his knowledge of and connectivity with India’s huge film and audio production community is unsurpassed. We have an abiding respect for Bollywood, and we are convinced that WSDG can be of great service this pivotal industry.”

After earning a Recording Arts Degree from Full Sail University in 2001, Aditya Modi moved to LA to work as a DJ. Returning to Mumbai after graduation, he became a successful recording engineer and businessman. In 2001 Academy Award-winning Bollywood composer A.R. Rahman (Slumdog Millionaire) enlisted Modi to manage his production/post production operations, and to serve as creative producer for his live and theatrical shows. Beyond his on-going relationship with Rahman, Modi established two personal recording, mastering & mixing facilities in Mumbai. In addition to writing for technical publications, he also hosts seminars for Music/Audio educational institutions.

“I have been aware of the Walters-Storyk Design Group from the earliest days of my career,” Modi remarked. “John Storyk’s work is highlighted by world-class credits that range from Electric Lady in 1968 to NY’s newest super studio Jungle City. I know WSDG’s international team will make a huge impact on Bollywood’s technical capabilities. And, I am honored to be representing such a distinguished firm.”

“We established an immediate rapport with Modi, and we relate to his entrepreneurial spirit,” John Storyk adds. “He is a true player in the Bollywood community. We are already beginning design work on our first project in India and,” he concludes, “We look forward to a long and warm working and personal relationship with Modi.”

Photo: Aditya Modi is representing the Walters-Storyk Design Group in India

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The Walters-Storyk Design Group has designed over 3000 media production facilities in the U.S., Europe, the Far East and Latin America. WSDG credits range from the original Jimi Hendrix Electric Lady Studio in Greenwich Village to NYC’s Jazz At Lincoln Center performance complex, the KKL Luzern Concert Hall in Switzerland, broadcast facilities for The Food Network, CBS and WNET, over twenty teaching studios for The Art Institutes around the US, and corporate clients such as Hoffman La Roche. Recent credits include Jungle City, NY’s major new destination studio; private studios for Green Day, Jay-Z, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk, Beth Walters, and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications. WSDG is a seven-time winner of the prestigious TEC Award for outstanding achievement in Acoustics/Facility Design, including 2012 for Jungle City. WSDG maintains offices in NY, SF, Miami, Buenos Aires, Belo Horizonte, Basel, Beijing, Barcelona, Mexico City and Mumbai.

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