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Sound Devices Elevates Commitment to Technical Sales Expertise with Recent Company Promotions

Pat McConnell New VP of Sales, Ed Capp Named Global Sales Director

REEDSBURG, WI, MAY 21, 2013 — Sound Devices, experts in audio and video products for field production, is pleased to announce two internal promotions. As the company continues to evolve in the professional audio and video markets, it has named Pat McConnell Vice President of Sales and Ed Capp Global Sales Director.

At a time when the level of technical expertise required for successful sales is paramount, the pair has demonstrated leadership in the specialized audio and video production markets. In their new roles, Pat and Ed will oversee the Sound Devices sales team to further promote the company’s entire range of products globally, while continuing to strengthen the Sound Devices reseller and distributor network.

Pat, who joined the company last year, brings his deep experience in audio, systems sales, and sales management to the company. He also continues on with the tradition of single-syllable first names for Sound Devices officers. Ed, a 10-year veteran of the Sound Devices sales team, has been instrumental in significantly expanding the reach of Sound Devices throughout the world. Ed has developed Sound Devices strength in Asia as well as the important Southern California markets.

“Ed and Pat are a great sales team and together they manage Sound Devices presence throughout the world,” says Matt Anderson, President of Sound Devices. “As the Sound Devices product lines become more and more technical, it is critical that our sales team is led by knowledgeable individuals who are immersed in the changing audio and video technology landscape. We are very excited to continue to grow our sales force and look forward to both Ed and Pat’s future contributions to the company.”

Sound Devices, LLC designs and manufactures portable audio mixers, digital audio recorders, and digital video recorders and related equipment for feature film, episodic television, documentary, news-gathering, and acoustical test and measurement applications. The fourteen-year old company designs and manufactures from their Reedsburg, Wisconsin headquarters with additional offices in Madison, WI and Highland Park, IL. For more information, visit the Sound Devices website, www.sounddevices.com.

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