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Soundcast Revs Up Its Brand Development Campaign Hires Top Branding Firm, Jacob Tyler

San Diego, CA (May 30, 2013) – Soundcast Systems, developer and manufacturer of high-performance wireless music systems recently announced staff additions, new Bluetooth products and its securing expanded growth capital. The company enters the second phase of its growth strategy today with the hiring of Jacob Tyler, a full-service Brand Communications Agency for the development and refinement of its consumer brand strategy and identity.

With the upcoming launch of Soundcast’s new product line of weather resistant Wireless Bluetooth® Speaker Systems and accessories, Jacob Tyler is tasked with building the full consumer brand and product positioning including naming, logo design, packaging, website design and marketing collateral to begin.

“As part of our strategic growth objectives and entry into new consumer markets and distributions channels worldwide, we feel like we have the right team and partnership with Jacob Tyler to make it happen in an impactful way,” said Mike Weaver, President of Soundcast. He added, “After many interviews with other firms, it was clear that the JT team had the portfolio of work, marketing, brand, and web experience we were seeking.”

Expect to see noticeable changes and improvements with the creative Jacob Tyler team at the helm of Soundcast’s brand development in 2013. Jacob Tyler’s portfolio of esteemed clients include Four Seasons Hotels, AT&T, Sony, American Express, Fox Television Network, The Ritz Carlton, Bing and many others.

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ABOUT SOUNDCAST SYSTEMS – www.soundcastsystems.com
Located in San Diego, California, Soundcast is a market innovator and leader in high-performance wireless audio systems sold globally through multiple markets. Soundcast has one of the most comprehensive patent and intellectual property portfolios of its wireless audio, digital amplification and proprietary high-performance battery technologies in the world.

Soundcast speaker systems feature robust weather-resistant enclosures, hours and hours of play on a single charge and unmatched sound performance that make them the ultimate take everywhere speaker system. Use it anywhere you want to enjoy great music – outdoors, indoors, pool, patio, barbeque, tailgating, boating, beach, or park. With Soundcast Systems, don’t let the music stop where the wires end.

Soundcast Contact: Mike Weaver • 1 (619) 591-0126 ext. 3038 • mweaver@soundcastsystems.com
Press Contact: Roberta Lewis • Tel: 1 (713) 665-8758 • email: roberta@robertalewis.com

ABOUT JACOB TYLER – www.jacobtyler.com
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards.

All rights reserved. All brands and trade names are the property of their respective owners.

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