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Archive for May, 2013

Workshops & Tutorials Align For 134th AES Convention In Rome

ROME: “The Workshops and Tutorials developed for the 134th AES Convention were designed to provide attendees with a particularly diverse educational curriculum. In many cases these events serve as integral components of major Track Presentations. Although their subject matter is diverse, their unifying core is a shared level of authoritative excellence,” observes 134th AES Convention Chairman Umberto Zanghieri. The 134th AES Convention will be held, May 4 -7, 2013 at Rome’s Fontana di Trevi Conference Centre. The international gathering of audio professionals will provide attendees with an unparallel opportunity to exchange ideas and information and to network with their peers, in one of the world’s most storied cities.

A Partial List of 134th AES Convention Workshops Includes:

• Applications of 3-D Audio in Automotive
• Multichannel Immersive Audio Formats for 3-D Cinema and Home Theater
• Design and Build of First Atmos-Equipped Dubbing Theater
• Capturing the Acoustics of Concert Halls with a Loudspeaker Orchestra
• Current Reference Listening Room Standards: Are They Meaningful?
• Sound Mixers Discuss Their Craft

Tutorial Presentations Include:

• Creative Distortion? You Are in the Over-Driver’s Seat
• Acoustic Enhancement Systems-Basics
• Microphones: The Physics, Metaphysics, and Philosophy
• Rub & Buzz and Other Irregular Loudspeaker Distortion
• 3-D Audio, Produce the New Dimension?
• Turntable Technique: The Art of the DJ

Click on http://www.aes.org/events/134/workshops/
and http://www.aes.org/events/134/tutorials/ for complete program information.

For details visit the Preliminary Events Calendar at: http://www.aes.org/events/134/calendar/calendar.cfm

Photo: Fontana di Trevi Conference Centre, Rome

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

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AVAD Adds bCODA Jak USB Streaming Device to Lineup

LOS ANGELES, Calif. – May 2, 2013 – AVAD LLC, one of North America’s leading providers of custom electronics, has announced it now offers dealers access to the bCODA Jak, a portable content streaming device for Android-based smartphones and tablets, with an iOS version coming soon. The wireless plug-and-play tool connects to any device with a USB port to share content such as music, photos and videos, presentations and other data onto a computer, a large screen television or projector, or even through a mobile entertainment system.

Helping smartphone owners get more out of their device and extend content to shared spaces, each Jak is capable of simultaneously connecting up to 20 devices to the linked gadget. Popular applications include live management of several music playlists for a DJ-style entertainment environment, business meetings with multiple presenters or group photo sharing. Capable of streaming full HD (1080p) video and high-quality (mp3) audio, the Jak works with any USB 3.0-enabled host device and is backwards compatible with older USB versions.

“AVAD’s value to dealers as a one stop shop for residential and commercial solutions requires that we offer portable and convenient products for content sharing,” said Hugh Hughes, Director of Merchandising at AVAD. “The reality of technology in the new millennium is that media and data have to be more versatile than ever, and bCODA’s latest technology helps people save time and money while also bridging the gap between formats and viewing platforms.”

The Jak transmits data consistently with no drops or loss in quality and streams only when connected, eliminating concerns about security, bandwidth or file integrity. The device never stores content at any time in the process; therefore even if it is lost or stolen the source data cannot be accessed or controlled. The MultiShare Jak application is available for free in the Google Play app store and there is no need for additional cables, downloading driver software updates, or upgrading hardware.

For more information on the bCODA Jak, visit the manufacturer’s website at http://www.bcoda.com.

For more information on AVAD, please visit http://www.avad.com in the US or http://www.avadcanada.ca in Canada. Connect with AVAD on Facebook, Twitter and YouTube for news on the latest promotions and news.

About AVAD LLC
AVAD is an industry-leading provider of solutions to the residential and commercial custom installation markets. As part of the Specialty Solutions Division, AVAD, a wholly-owned subsidiary of Ingram Micro, provides integrators access to the industry’s top products and integrated solutions for residential and commercial video, audio, lighting control, content management, whole-home and business automation and control, as well as digital signage and commercial solutions and design services. AVAD offers the broadest consumer electronics and home and business automation portfolio in North America. Further differentiating its services, AVAD invests in the business tools and technical support and services integrators need to grow their businesses. With 23 locations throughout North America, AVAD offers local, hands-on access to the latest products and trainings, as well as free support services including system design and technical support.

About bCODA
bCODA is a division of a leading OEM/ODM company, a primary supplier of Bluetooth devices. The company is headquartered in Seoul, South Korea and its U.S. operations are based in Los Angeles. For more information about the products, visit bcoda.com.

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DPA Microphones Launches The Ultimate In Podium Microphones

Internationally acclaimed for creating high quality live sound and recording microphones, DPA Microphones has now turned its attention to the installation market with the launch of two new microphones that give AV installers and conference organisers the clear, transparent and precise sound they demand.

At the top end of the range DPA is offering podium microphones that incorporate the modular capsules from the d:dicate™ Recording Microphones (formerly known as Reference Standard), which are acclaimed for their exceptional linear frequency responses, high SPL and superior gain before feedback. These new podium microphones combine the state-of-the-art capsules with newly introduced modular active booms to complete their modular nature. A number of different capsules are available and by choosing the exact capsule and boom combination, DPA customers can access the exact microphone for their needs.

Christian Poulsen, CEO of DPA Microphones, says: “Given the flexibility of our d:dicate range, creating a microphone for the installation and conference markets was an obvious step. We already had the high-end capsule and pre-amplifier technology needed to fulfil the brief, so all we had to do was employ some ingenious mechanical solutions. By doing this, we have been able to adapt our boom and cable technology so that we can deliver high-end installation solutions for a wide variety of applications. Whether this is for a podium, a desk top, a stage stand or even suspended from the ceiling, we have it covered with visually elegant and sonically superior products that boast all the robustness inherent in DPA’s ingenious engineering techniques.”

Alongside the high-end d:dicate solution, DPA has also developed a cost-effective, directional podium microphone based on its renowned 4060/d:vote 4099 miniature microphones.

This directional gooseneck microphone, which uses interference tubes and pre-polarized backplate to ensure speech intelligibility, was originally devised for the Nobel Prize organisation. The organisation had requested a dedicated podium solution for its 2012 Nobel Peace Prize presentation, which was taking place in Oslo City Hall, in a room with challenging acoustics. DPA adapted its existing miniature capsule to give an off-axis frequency response that negated room reverberation while preserving the needed on-axis sensitivity for voice level. It also positioned the capsule on a delicate gooseneck stand, which encompasses all that is best in sleek Scandinavian design. The result was so well received that the microphone was quickly adopted as a standard DPA product and is now available to all installation customers. This miniature podium microphone can even be used in a wireless configuration by employing the company’s ingenious adapter range, which is already used for other miniature microphones.

Both of these ingenious solutions for the installation market will be available from August 2013. For further information please visit www.dpamicophones.com

-ends-

Editors’ information:
DPA Microphones is the leading Danish Professional Audio manufacturer of high quality condenser microphones and microphone solutions for professional applications in studio, broadcast, theatre, video/film and sound reinforcement environments. All DPA microphones and components are manufactured at the company’s purpose-built factory in Denmark.
For more information on DPA Microphones, please visit www.dpamicrophones.com

Clay Paky Sharpy Wash Fixtures Help Justin Timberlake Celebrate His “20/20 Experience” on The CW

Justin Timberlake seems to be just about everywhere these days, so it shouldn’t have been a surprise when his latest album’s release party turned up on The CW network. 36 Clay Paky’s new Sharpy Wash 330 luminaries were selected by lighting designer Nick Whitehouse to support the show. A.C.T Lighting is the exclusive distributor of Clay Paky fixtures in North America.

The one-hour special “Target Presents the iHeartRadio Album Release Party with Justin Timberlake” was recorded at the El Rey Theatre in Los Angeles during celebrations for the singer’s “20/20 Experience” album. The party included a live, national 30-minute radio special plus performances and interviews, which were recorded to air the next evening on The CW where fans also saw the world premiere of Timberlake’s new music video.

The special was the first show on which Whitehouse used Sharpy Wash fixtures. Clay Paky’s Sharpy Wash 330 is a compact, lightweight 330W washlight, with the luminous efficiency and optical performance of a 1000W fixture. It is extremely silent and quick and is fitted with a complete CMY color system, special colors, 6.5°-48° zoom, mechanical dimmer, beam shaping filter and motorized top-hat. It is an eco-friendly light, allowing considerable running and consumption cost savings.

Whitehouse wanted to give the El Rey Theatre an “old-school, Cotton Club look” and opted to use the Sharpy Washes as soon as they became available.

Timberlake appeared at several other club dates, and “by the time we got to the El Rey the lights were ready,” Whitehouse recalls. “I wanted to give the show a retro look; there wasn’t much movement, but there were a lot of color changes. I used the Sharpy Washes like par cans configured in groups of four; they gave that nice thin beam with frost in there.”

Whitehouse says, “I love all the Sharpy fixtures, and the Sharpy Washes performed even better than I expected. The show was a nice testing ground for future arena and stadium shows” where Sharpys and Sharpy Washes will comprise part of Whitehouse’s lighting complement.

Whitehouse will light Timberlake’s East Coast release party at New York City’s famed Roseland Ballroom on May 5 deploying Sharpy fixtures one more time to celebrate the “20/20 Experience.”

George Masek, A.C.T Lighting’s Vice President, Automated Lighting, adds, “We’ve always been a fan of Nick’s work – he’s always doing something cutting edge and different with the equipment he uses. We were excited when he chose the Sharpy Wash to support this production because we were sure it would be a great US debut for this tremendous new fixture and we weren’t disappointed.”

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, concludes, “We’re so please to see our new Sharpy Wash fixtures on so many high profile shows. Nick has always been a great user of our products and this show is an excellent example of that.”

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Soundcast Systems Recruits Sean Mitchell, Alan Poe and Nick Berry – Phase One Of Its Growth Strategy

San Diego, CA (May 2, 2013) – Soundcast Systems, developer and manufacturer of high-performance wireless music systems, adds three new members to its leadership team; Sean Mitchell as VP of Finance, Allan Poe as Customer Service Manager and Nick Berry as Director of Sales. The new positions and staff additions follow the company’s recent announcement of securing expanded capital for its accelerated growth strategy now in full swing.

Sean Mitchell is appointed VP of Finance and will be involved heavily in all aspects of our new growth strategy. Sean is committed to streamlining and strengthening our overall operations as we grow. He will be responsible for expanding and enhancing our finance department, including our growth capital planning, financial infrastructure, operations systems, and financial controls. Sean graduated from California State University, Chico with a BA in Journalism with minors in Business Administration and Marketing. He joins us from Bank of America Merrill Lynch where he is well recognized as a champion for entrepreneurs and innovators. Sean is relocating from Thousand Oaks, CA with his wife and three children.

Alan Poe is announced to a new position as Customer Service Manager. Alan will be at the helm for Soundcast creating systems to establish a world-class customer experience through a commitment to service, support and product quality control. He will help establish new channel partner and consumer support programs, service standards, marketing lead systems and outreach campaigns. Alan is an industry veteran and is renowned by peers and insiders as a dedicated customer advocate committed to doing whatever it takes for his customers. Alan previously worked for SpeakerCraft in multiple roles including sales, logistics and management during his thirteen-year tenure. He will relocate from Riverside, CA with his family.

As previously noted, Nick Berry officially joins Soundcast as Director of Sales. Nick will enthusiastically lead our overall sales efforts including enterprise sales, strategic relationship development, territory management, new market programs and all retail sales activities. He brings a wealth of consumer electronic retail experience with him as the former Director of Sales and Marketing (2009-13) at SpeakerCraft. Nick recently completed his MBA and holds a BSBA in Entrepreneurship from UNLV. He and his family relocated from Las Vegas, NV in early April.

“It’s a unique opportunity and advantage to add three great talents at one time to our company. We are delighted to add Sean, Alan and Nick to our San Diego headquarters leadership team. Each brings a unique expertise and talent to the table that is certain to elevate our way of thinking, enhance our focus on service, develop world-class products and to further cultivate our brand loyalty with dealers, distributors and most importantly connecting with our end-user clientele.” says Mike Weaver, president of Soundcast Systems.

The staff expansion is phase one of the company’s aggressive business plan underway that also includes new products-to-market in 2013, future product development, multi-market expansion and the infrastructure enhancements and support necessary to grow.

The company will unveil two new products this month and continue its accelerated development of new wireless products that best fit the needs of the modern connected world, with many new innovative models slated for 2013 and 2014.

# # #

ABOUT SOUNDCAST SYSTEMS – www.soundcastsystems.com
Located in San Diego, California, Soundcast is a market innovator and leader in high-performance wireless audio systems sold globally through multiple markets. Soundcast has one of the most comprehensive patent and intellectual property portfolios of its wireless audio, digital amplification and proprietary high-performance battery technologies in the world.

Soundcast speaker systems feature robust weather-resistant enclosures, hours and hours of play on a single charge and unmatched sound performance that make them the ultimate take everywhere speaker system. Use it anywhere you want to enjoy great music – outdoors, indoors, pool, patio, barbeque, tailgating, RV, boating, beach, or park! With Soundcast Systems, don’t let the music stop where the wires end.

Soundcast Contact: Mike Weaver • 1 (619) 671-0110 ext. 3038 • mweaver@soundcastsystems.com
Press Contact: Roberta Lewis • Tel: 1 (713) 665-8758 • email: roberta@robertalewis.com

All rights reserved. All brands and trade names are the property of their respective owners.

Niles(R) Raises the Bar on TV Audio With New Cynema Soundfield(TM) In-Wall Soundbar System

Without Cutting or Drilling Wall Studs, Unique In-Wall Soundbar Combines Simple Installation With a Modular Design; Offers Unprecedented Flexibility in Speaker Placement for Powerful Audio Performance

PETALUMA, Calif. — May 2, 2013 — Niles(R) today introduced the industry’s first in-wall soundbar with the unveiling of its new Cynema Soundfield(TM) system. A radical departure from traditional soundbars, the Cynema Soundfield features a revolutionary in-wall mounting system that allows it to be perfectly centered under flat-panel displays without the hassle of cutting or drilling wall studs. Continuing Niles’ long history of creating unique solutions for installers, the modular system dramatically simplifies installation and offers the flexibility to place speakers exactly where needed for the ultimate in audio performance while providing an aesthetically pleasing look. more

Optocore Technology Takes the X Games to the Extreme

Helps GB4D Rental House Simplify Network Audio Distribution High in the French Alps

TIGNES, FRANCE, MAY 2, 2013 – For the fourth year in a row, a portion of ESPN’s X Games has taken place overseas, this time in Tignes, France, a hot spot for skiing and snowboarding in the French Alps. In addition to X Games Tignes being broadcast from France this year for the first time ever, the annual extreme sporting event is going global, with additional events taking place through early August in Aspen (U.S.), Barcelona (Spain), Foz do Iguaçu (Brazil), Los Angeles (U.S.) and Munich (Germany). Situated at up to 12, 293 feet above sea level, the location of the games added a new level of complexity for Gilles Bouvard Events and Entertainment (GB4D), the France-based rental house that assisted ESPN with the sophisticated audio signal distribution necessary for the event. To help manage the coordination and weather challenges, the company turned to Optocore’s optical fiber network solutions.

The event in France was co-produced by Canal+ Events on behalf of ESPN, with GB4D providing virtually all of the audio equipment for the competition zones to assist A+ Events, another co-producer. With more than 125 athletes participating in the games, the team at GB4D knew it needed gear capable of managing not only proper audio distribution, but also able to withstand the snowy weather concerns. A longtime fan of Optocore, Gilles Bouvard, owner of GB4D, suggested Optocore’s interfaces as a way to ensure a successful signal flow within a redundant system.

“The audio vendor for the X Games was my former associate, Julien Terrier, with his new company A+ Events,” says Bouchard. “I suggested he use Optocore to provide all the fiber network signal distribution.”

The audio transmission was based around two Optocore loops—one ring for the Super Pipe competition area, with five Optocore X6R-FX network converters for the main PA and one for the VIP area—and a second for the Slope Style competition area, with two X6R-FX interfaces. The master control room was equipped with two DD2FR-FX (offering MADI ports), two DD32R-FX (AES-EBU) and one X6R-FX systems. GB4D was able to control the entire Optocore system from a single desktop PC.

As the distances between nodes were long, GB4D used approximately 984 feet (300m) of Neutrik X-TREME fibers for signal transport between all links. The primary ring measured a distance of approximately 1.3 miles (2.1km) and the secondary approximate 1,968 feet (600m), which was constructed around 12 nodes, plus spares.
L’Acoustics LA8 and Lab Gruppen PLM10000Q amplifiers fed the main PA hangs, while the Optocore LAN controlled the Super Pipe’s deck fills. Inputs included background music, live DJ feeds, wireless announcer microphones, various media and advertisement sources and TV truck feeds.

“Thanks to the Optocore network, the wireless links for the announcers was greatly simplified. Also, feeding signals into the system was easy,” explains Bouvard. “As for the outputs, the Optocore fiber network allowed a simple routing of the various signals feeding the amplifiers all around the site. The possibilities offered by macros allowed a simplified routing and ease of modification for all the various live and recording feeds.” GB4D designed a redundant FOH position, deploying two fully backed-up Midas digital desks.

Bouvard compared the challenge of working high in the Alps with the opposite climatic extreme GB4D faced when it recently deployed a vast Optocore and BroaMan network over a huge distance for Kuwait’s 50th Constitution Day celebration. “There was really little difference,” he says. “On the one hand we had the high temperatures and sand storms, on the other the very low temperatures and snow. We found ourselves in two similar extreme situations and we had to find reliable solutions.

“I think that working in those difficult environments helps us improve our technical expertise. We have learned to adapt technically to those constraints, for example with the PA and cabling, but more essentially for the monitoring of the systems, which is crucial in this type of event and in these conditions. The use of an Optocore network simplifies this enormously.”

With the increasing popularity of the X Games across the world, there are more technical challenges, especially in the months leading up to the event. “Reliability is fundamental,” continues Bouvard. “All the vendors present were snow and mountain specialists, so we were ready for any technical challenges. Plus, the ease of the Optocore implementation was a major step forward for this project. The most notable aspects were the simplification of the routing system, the increased reliability of the wiring on site, the total redundancy and the real-time monitoring of all system components.”

He added that GB4D technicians François Lund, Patrice Giono and Piotr Skotnicki have worked at X Games Tignes since it was first staged there in 2010. All three are certified Optocore technicians, and were responsible for realizing the design, implementation and operation of this year’s event.

About Optocore

Based in Munich, Germany, Optocore is the world market leading provider of scalable, high-bandwidth, low–latency fiber-optic networks for the transmission of audio, video and data. For 20 years, Optocore has been continuously innovating and setting new standards with regards to digital network technology. Optocore builds and develops synchronous optical fiber and CAT5 based network solutions for broadcast professionals, fixed installations and live event applications. Utilizing leading-edge technology and high-quality components, Optocore guarantees durability and therefore long-term market and customer satisfaction. Due to its open system architecture, Optocore’s platform offers other manufacturers the option to transfer conventional standard audio, video and data formats used in the pro audio industry over a fiber and CAT5 network. Technical expertise, QoS and an extensive support structure are guaranteed to all customers, together with the highest level of quality controls. For more information, visit www.optocore.com.

Paper Sessions Set To Enlighten AES 134th Convention Attendees In Rome

ROME: “AES Convention Paper Sessions represent innovative thinking by some of the most creative minds in professional audio,” states 134th AES Convention Chairman Umberto Zanghieri. “Papers Co-Chairs Veronique Larcher and Angelo Farina and their review committee evaluated over a hundred submissions in search of the most compelling, timely, and meaningful presentations. They have produced an outstanding program, developed to provide attendees with invaluable information. Over 110 Papers will be presented. We are deeply appreciative of the time and energy they devoted to this assignment,” Zanghieri adds. The 134th AES Convention will be held May 4 -7, 2013 at Rome’s Fontana di Trevi Conference Centre. The event represents an unique opportunity for industry professionals to exchange ideas and information with their peers, in a city that has been a seat of learning for centuries.”

AES 134th Convention Papers Sessions Include:

* Education and Semantic Audio
* Audio Signal Processing
* Room Acoustics
* Spatial Audio
* Measurements and Modeling
* Applications In Audio
* Recording And Production
* Perception And Education

“We were fortunate to have received a great number of remarkably diverse and extremely high quality submissions,” Veronique Larcher reports. “This made our selection both easier and more complicated. As we had a limited amount of time for the presentations, we were faced with making some difficult decisions. Angelo Farina and I are confident that 134th AES Convention Attendees will find many worthwhile options to explore.” Farina stresses the point that all paper presentations will be available in print and PDF/CD format at the convention and also in audio format following the event.

For details on the AES Papers Program visit: http://www.aes.org/events/134/papers/

For Convention details visit the Events Calendar at: http://www.aes.org/events/134/calendar/calendar.cfm

Photo Rome’s Fontana di Trevi

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The Audio Engineering Society was formed in 1948 by a group of concerned audio engineers. The AES counts over 14,000 members throughout the U.S., Latin America, Europe, Japan and the Far East. The organization serves as the pivotal force in the exchange and dissemination of technical information for the industry. For additional information visit http://www.aes.org

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GUITAR CENTER OPENS NEW STORE IN MACON, GA

— 245th Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (April 30, 2013) – On the evening of Thursday, April 25, 2013, Guitar Center held the grand opening of its new location in Macon, Georgia, located at 4551 Billy Williamson Dr. Suite 160, Macon, GA 31206. The Macon store (Guitar Center’s 245th retail location) is part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows the brand to offer additional music lessons, special programs and expanded opportunities for local musicians.

GC Macon Store Manager Jason Kunberger, who has been with Guitar Center since 2004 in Atlanta, stated, “We are so excited to be bringing a Guitar Center to Middle Georgia, and I’m so humbled to get to be a part of it. I love being involved in helping people grow in their musicianship, from helping customers find their first instrument, then watching them learn to play at GC Studios lessons, to seeing them come back to expand their collection throughout the years – it’s exciting to feel so connected to new music being made everyday.”

GC Macon Assistant Manager Sarah Fordham added, “For me working for Guitar Center is a dream job and starting at the first store outside the central Atlanta area in Georgia allows me to be a part of making it even easier for Guitar Center to help Macon residents, such as myself, get the instruments and tools they need to help them make music. We pride ourselves on giving our customers the best possible experience when coming to our stores and the whole Macon staff is excited to share those experiences with our friends, neighbors and local musicians in Macon, while assisting them with all their musical needs.”

Guitar Center Macon: What Musicians Will Find In-Store

Guitar Center Studios – Deeply vested in expanding and enhancing the Macon music scene, Guitar Center Macon also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving Macon residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools and Logic Pro and GarageBand.
Vast Product Selection and Low Prices – Guitar Center Macon brings an unprecedented selection of products to Macon, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Garage – Guitar Center Macon includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Macon: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Macon customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Macon will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Macon store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Macon residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center’s Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Macon Store and Studio Hours
Mon-Sat: 10 AM-7 PM
Sun: 12 PM-5 PM

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WorldStage’s Artful Lighting Helps Storefront for Art and Architecture Celebrate Its 30th Anniversary at the Last Event In the Temple Court

When Storefront for Art and Architecture celebrated its 30th anniversary with a multi-sensory gala, the institution turned to WorldStage for artful lighting solutions for a very special event.

The gala was the last event held in the decayed grandeur of Temple Court, a hidden treasure at 5 Beekman Street in New York’s Financial District. The landmark Victorian brick and terra cotta structure, which boasts a nine-story atrium topped by a glass ceiling, and its annex are slated for redevelopment as a hotel/condominium.

More than 600 guests came together to mark three decades of the SoHo non-profit gallery with festivities that included five commissioned projects, a “Chronotaste” culinary timeline of 30 dishes and a Thirty Something Auction. An afterparty on the ninth floor followed.

“Temple Court is such an inspiring place to work; it’s really magical,” says WorldStage design director Shelly Sabel. “Storefront anniversary was about exploring time, and this was a space weathered by time but still ornate in its decay.”

Storefront wanted an exciting way to usher guests through Temple Court’s faded beauty and up to the ninth floor for the celebratory Thirty Something Auction. So the gallery commissioned Sabel to create Beekman Variations, a series of lighting compositions that bring to life the different architectural elements of Temple Court’s spine. Guests traveled through the installation on a visual voyage of the nine-story atrium, exploring the multiplicity of spatial narratives in the core of the building.

At the heart of Beekman Variations was “a series of simple lighting solutions positioned on the floor along the balcony railings – they were cued in alternating clockwise and counter-clockwise directions to build and progress, to undulate and transform the spine of the building,” Sabel says. “Storefront wanted an almost incandescent quality – not party lights. So I used a soft, neutral palette that didn’t distract from the beauty of the building. The lights on the ornate railings made them look gilded.”

WorldStage also provided lighting fixtures for a downstairs art installation, stair lights in the atrium, and wireless programmable LEDs, which were positioned on the roof to showcase the building’s turrets visible through the elegant skylight. Some of the LEDs were later moved from the roof to the afterparty on the ninth floor where their blue light was reflected in a mirror ball installed by WorldStage.

In a fun salute to the neighboring Woolworth Building, where Storefront had previously held a gala event, WorldStage created a custom template of the gallery’s logo and projected an arty version of the bat signal onto the landmark skyscraper. “With the Woolworth Building’s permission, we projected the illuminated Storefront logo onto their building from the ninth floor of Temple Court 500 feet away,” says Sabel. The unexpected projection surprised and delighted guests.

In fact, everyone agreed that one of the last parties staged in the faded grandeur of Temple Court was a night to remember. “From thought to reality, from concept to action WorldStage is the fastest, easiest, straightest bridge I have ever taken,” says Storefront director Eva Franch.

WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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