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Archive for June 5th, 2013

StrandVision Digital Signage Content Portal Now Offers Three Expertise Levels for Signage Design Control

Introduces Beginner, Intermediate and Advanced levels for Electronic Signage Content Management System to provide digital sign content administrators with ease-of-use and the right level of control…

MENOMONIE, Wis. – June 5, 2013 – StrandVision Digital Signage has enhanced its Web-based Digital Signage Content Management System (CMS) portal to include three skill levels for electronic signage content administration. The three-tiered approach presents administrators with tailored selections to help them quickly and easily design, post and distribute digital signage pages. Offered as a free digital signage upgrade for all StrandVision subscribers, the enhanced user interface is available immediately.

“The StrandVision electronic signage system is designed to be simple and very flexible,” said Mike Strand, StrandVision founder and CEO. “New users are automatically registered at the Beginner user level and after their free digital signage training most quickly move to Intermediate. Those who want to have the greatest level of digital signage content design control simply select the Advanced level on the administrator portal and they are presented with all of the design options for the particular page type.”

StrandVision’s enhanced user interface controls the design options that users see when they work with their StrandVision Digital Signage pages. Beginners see a less extensive set of choices, which makes page administration simpler; Advanced users have more choices and more control. The system allows Beginner users to modify pages created by an advanced user without disrupting higher-level settings. This also allows the user to temporarily access Advanced digital signage content features without having to stay at the more feature-rich level.

For instance, for the “Paragraph with Photo” template page, Beginners are offered a selection of fields for entering a title, paragraph content and photo. Intermediate users can also add a subtitle and direct the system to use the full digital media player screen, while Advanced users can play with color options, photo position, add Quick Response (QR) code fields and adjust text alignment, fonts and effects.

For detailed descriptions of the user-level options for each StrandVision Digital Signage content page type template visit http://www.strandvision.com/listkiosk.html. Current StrandVision Digital Signage subscribers may select their user level by logging into their account and clicking the “User Mode” option in the “Modify Pages” section.

About StrandVision

StrandVision LLC, based in Menomonie, Wis., delivers low-cost, Web-based digital signage software through a patented Software as a Service (SaaS) approach that delivers content to subscribers’ flat screen televisions, as well as computer screens, websites and mobile devices. StrandVision’s service distributes text and graphics pages, video content and national and local weather and news. It is ideal for many business marketing applications, including for medical and dental offices (patient education); banks, retailers and industrial distributors (video merchandising); education (student communication, staff and visitor information); employee break rooms (employee communication of events and benefits); nonprofit and religious organizations (member and supporter communication).

StrandVision also offers PC-2-TV.net, a fully digital, high-definition (HD) video extender to connect a computer to a television over long distances for use with digital signage and many other applications. StrandVision Digital Signage services and PC-2-TV.net are available directly from StrandVision and through registered affiliates and system integrators. Additional information about StrandVision Digital Signage is available at StrandVision.com, 715-235-7446 or by email.

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EDITORS – For further information:

Mike Strand
StrandVision
715-235-7446 X100
mjstrand@strandvision.com

Sandy McLaughlin
Soucy Communications Group
781-898-7305
smclaughlin@scg-pr.com

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Canucks Sports and Entertainment Enhances Fan Experience, Drives Revenue with Harris Broadcast

InfoCaster™ solution drives HD video, graphics and advertising content on more than 450 displays across Rogers Arena

DENVER, June 5, 2013 — Canucks Sports and Entertainment, owner of professional hockey franchise the Vancouver Canucks, has deployed an extensive sports video network throughout the team’s home venue based on Harris Broadcast’s InfoCaster™ digital signage technology.

InfoCaster replaces static, backlit signage displays, and was a key building block in a new focus on connecting with fans at Rogers Arena, home of the Vancouver Canucks. Canucks Sports and Entertainment, which also owns Rogers Arena, has seen dramatic increases in fan engagement and sales revenues since installing InfoCaster. From the moment fans arrive, they’re captivated by dynamic, cinematic displays of video, photos, and other visual elements to enhance the venue experience — an experience that has quickly translated to bottom line benefits.

“We nearly doubled revenues associated with the digital signage early on, and have since boosted revenues an additional 25 percent,” said David Comuzzi, senior director of corporate partnerships for Canucks Sports and Entertainment. “This has led to a rapid return on investment.”

InfoCaster delivers customized Canucks video presentations to more than 450 digital displays strategically placed throughout Rogers Arena, including entranceways, upper and lower concourses, concession areas and restrooms. Fans can see many concourse banners featuring eye-catching 48:9 cinematic video — such as player profiles — spanning three landscape-oriented HD displays positioned side-by-side at intervals overhead. Displays include welcome screens, digital menu boards, three-screen advertising boards and community boards.

“Our goal was to use environmental branding to create captivating imagery and storytelling that builds excitement for the game, fosters an affinity for our players and team, and builds life-long relationships with our fans,” said Mark Raham, creative director for Canucks Sports and Entertainment. “We also wanted to project a strong, positive brand image, develop partnership revenue, and promote ticket sales and merchandise. This is part of our overall approach to delivering an amazing fan experience, and digital signage is a key touchpoint. In just two years, our fan surveys and market research show greater fan loyalty and enthusiasm for the Canucks.”

Canucks Sports and Entertainment was drawn to InfoCaster because it’s user-friendly, flexible and capable of automating the delivery of different content to targeted, multi-zone displays. For example, content spans the entire three-screen concourse banner prior to the game. During the game, content appears only on the first and third screens while the middle display shows the game. Menus can be changed quickly and accurately on over one hundred concession area displays, and player profiles and fan photos are updated on a regular basis.

“We have a massive library of HD video, stills and animated graphics that we need to schedule and deliver in a precise, synchronized sequence across designated screen sets, and this content is scheduled according to different programming blocks such as pre-game, in-game, intermission and post-game,” said Karl Pedersen, digital media technician with Canucks Sports and Entertainment. “Without such sophisticated, application-specific software integrated with the hardware, it would be very labor-intensive and daunting to deliver such a spectacular digital signage experience.”

The InfoCaster installation at Rogers Arena consists of several powerful components including InfoCaster Creator, which has a wide array of tools and templates for the design, authoring and creation process; and InfoCaster Manager for remote network management and control of numerous InfoCaster Player devices. InfoCaster software manages the scheduling process, automating ad and promotional content placements across groups of displays to target specific audiences.

About Harris Broadcast
Harris Broadcast is an industry leader in delivering the most advanced, content-rich media experiences available for a wide spectrum of radio, television and private media networks around the globe. With more than 25 leading brands including Versio™, Selenio™ and Maxiva™, the company enables media organizations to tap into one of the broadest, integrated product and solution portfolios in the industry. Headquartered in Denver, Colorado, the company is widely recognized for its product quality and reliability, engineering excellence and customer service, and has earned nearly 100 technological firsts and more than 50 awards for technical innovation. For more information, please visit harrisbroadcast.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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