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Bowlmor Transforms Bowling into Exciting Entertainment with YCD and ScreenPlay Technologies

New York, June 14, 2013 – YCD Multimedia, a leading global provider of smart digital signage solutions, today announced that Bowlmor, one of the most successful bowling concepts in the US, has started to install an innovative platform in its venues that provides on-screen music and video entertainment. The project aims to create a more show-like and fun dance club atmosphere where the game is combined with visual effects and music, according to the audience’s taste. The rich media environment also makes the bowling centers a great place to host private parties and events.

The innovative system, ScreenCast, developed by ScreenPlay Entertainment, is based on YCD’s content management solution (YCD|CMS) and YCD’s automated and fully synchronized audio and video player (YCD|Player). The first system was installed at Bowlmor’s bowling center in Union Square, New York, a second in Bethesda, Maryland followed by Strike in Miami. Each location is equipped with numerous huge screens, creating a unique, unprecedented audio-visual wow experience.

The ScreenCast system gives the bowling center’s managers complete control through an intuitive touchscreen interface, enabling them to become “instant experts” on building custom programs, scheduling dayparts, and system administration. Bowling center managers can create their own playlists from ScreenPlay’s massive music video library, or use ScreenPlay’s programmers to deliver tailor-made playlists for general audiences, specific crowds or events.

“Everything is working perfectly here in the Bethesda bowling alley, and I am extremely happy with the product,” said Tony D’Angelo, General Manager of Bowlmor in Bethesda.

“It’s really encouraging to see another customer getting the results they need from a YCD-based solution,” said Noam Levavi, YCD’s CEO. “This project is a great example of how digital multimedia works to create an experience that fits a brand and provides a sensory-rich experience for the customer. Bowlmor’s managers can be in complete control of what’s happening and can manage the style of the environment to enhance a particular event or circumstance.”

“Music and the content that’s on your screens are two of the most defining elements of a venue’s atmosphere,” said Keri Maxwell, General Manager, ScreenPlay Entertainment. “With YCD’s software, combined with our solution, service and experience, we are able to provide Bowlmor with compelling on-screen content and pitch-perfect music, as well as content management capabilities, allowing a totally customizable experience depending on event, crowd or theme.”

About YCD Multimedia

YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com

About Bowlmor

With headquarters in New York City, Bowlmor operates upscale bowling and entertainment venues that specialize in corporate and team building events, private parties, fundraisers, and social events, as well as offer walk-in retail bowling. Bowlmor creates imaginative, exciting, and memorable entertainment that features high-end, stylish bowling in a chic, modern lounge setting. Bowlmor locations have often earned several hundred thousand dollars per lane per year, making it one of the best performing bowling facility operators in North America.

About ScreenPlay

Founded in 1989 and headquartered in Seattle, Washington, ScreenPlay is the source of the largest music video library licensed for business. Representing hundreds of labels, new content is acquired daily and you won’t find a larger back catalog anywhere in the word. Over 9,000 locations receive ScreenPlay content monthly. We seek technology partners who allow us to deliver the content on the most innovated platforms available. ScreenPlay is a highly client focused company and we aim to provide the best customer service in the business. Our clients include Fox and Hound, Silver Jeans, Hard Rock Café, Norwegian Cruise Lines and many others.

Contact:

David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: David@KanaanPR.com

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