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Archive for June, 2013

UC Irvine’s Celebrated Sound Design Program Adds DiGiCo SD9 To Curriculum

The University of California, Irvine is home to a celebrated Sound Design program created in 2006. Under the umbrella of the Drama department at the university’s Claire Trevor School of the Arts, the program is spearheaded by Mike Hooker along with Vincent Olivieri, who is the head of the undergraduate sound design program. Late in 2012, the department added a DiGiCo SD9, DRack and UB MADI into its inventory, which made its debut on a series of student-designed programs this spring. One of those shows was the Festival of New Musicals, a unique partnership between the university and the Academy for New Musical Theater, a three-decade-old creative incubator. The alliance paired the talents of professional writers and composers affiliated with the ANMT with UCI students to create the fourth annual festival, staged at UCI’s xMPL – Experimental Media Performance Lab (featuring a flexible seating capacity of 25-150) this spring. One of the festival pieces, ‘Digital Natives’, featured sound design by second year MFA student, Matt Glenn. [Pictured L to R: UCI MFA student, Matt Glenn; Karli Blalock, Assistant Sound Designer; Vincent Olivieri, head of UCI's undergraduate sound design program.]

“One of the interesting things about the way we run our sound design program here is that, with little exception, all of the equipment we own is independent of venue,” explains Olivieri. “Most of the equipment is kept in storage, in workshop rooms, and when a show is being developed, the sound designers are able to choose the tools that they need for their particular project, and can spec what they need and just plug in and play.”

The SD9 was the first DiGiCo purchased by the school and was chosen by Mike Hooker, UCI’s Head of Sound Design, in conjunction with RSPE Audio Solutions. “We knew that we were looking for a digital console of a certain size,” Olivieri recalls, “something that was beefy and designed for live playback and mid-range in size. The SD9 fitted that bill perfectly as it’s great for a mid-size show like this.”

The ‘Digital Natives’ piece comprised a juxtaposition of technology and digital feeds against a backdrop of singers and piano accompaniment for a total of 27 inputs (mics, iPod feeds, playback audio off of multiple computers) and a dozen outputs. Glenn configured a deceptively complex playback system, complete with different sounds and setups configured on different templates within the console. Having the ability to recall these different scenes at the push of a button was huge. Additionally, the SD9 was the perfect console not only for its expandability and versatility, but also for its diminutive size for the small theatre space. And, for a first-time user, Glenn was able to get up to speed quickly by watching the online product videos prior to getting hands-on with the console.

“I wanted to keep the console size down, but I also couldn’t sacrifice the number of channels,” adds Glenn. “Back in the planning stages of this show, before I really knew what it was going to be, I didn’t necessarily know how many mics I would have or how big the pit would be but I wanted to keep open my options with the stage box. With the DiGiCo console, I could have up to 32 inputs from stage from just one D-Rack with the expandability for the future of adding another and you wouldn’t necessarily get that with other consoles. I also wanted an interface that I could intuitively navigate around. The SD9 has a structure similar to Pro Tools and other digital audio workstations (DAWs) and when I started playing with the SD9—my first time using a DiGiCo in a real setting—the way it’s laid out just made sense to me. I didn’t want to be fighting my own brain in the middle of tech, especially with this show, where it’s a really fast turnaround of only three-days. That, the expandability and the ability to write snapshots so quickly and easily, it just all came together with the SD9.”

Onstage, I have six Meyer loud speakers that make up the main system and a subwoofer, plus an additional six loudspeakers placed around the stage for various effects. I’m also using two different internal stereo reverbs that are feeding some of the main speakers. I’m also sending my playback channels to various places around the space to kind of give a surround sound for some of the cues, and they also add a bit of warmth for some of the voices onstage. During pre-production, every time I want to change an EQ or I how much reverb is on a person, I was able to program a macro to update the current snapshot I was working in, and quickly get to it without having to think twice about it. Having eight macro buttons is one of the things I love about this board. Beyond that, there’s so much more to explore with this console but honestly, this show is so fast-paced, I don’t get much of a chance to!”

Moving forward, Oliveiri says the console will serve them in myriad ways, for different productions in varying venues. “We do a lot of shows in a lot of different spaces, and the SD9 is going to be an excellent tool for us for mid-sized musicals and musical events. It’s also going to be useful for us on workshop productions, where the technical needs aren’t always completely known in the early planning stages. For those kinds of productions, the flexibility of a console like the SD9 is essential in order to allow the sound team to quickly respond to unexpected needs.”

American Society of Cinematographers Elects New Officers

Richard Crudo Named President

(LOS ANGELES, CA) – The Board of Governors of the American Society of Cinematographers (ASC) has held its annual election to appoint its new slate of officers. Richard Crudo will serve as president, along with Vice Presidents Owen Roizman, Kees Van Oostrum and Lowell Peterson; Treasurer Victor J. Kemper; Secretary Fred Goodich; and Sergeant-at-Arms Isidore Mankofsky.

The members of the Board, elected in May by the organization’s active membership, include: Curtis Clark, Dean Cundey, George Spiro Dibie, Richard Edlund, Fred Elmes, Francis Kenny, Matthew Leonetti, Stephen Lighthill, Michael O’Shea, Rodney Taylor and Haskell Wexler. Alternate Board members consist of Kenneth Zunder, Steven Fierberg, Karl Walter Lindenlaub, and Sol Negrin.

“I am honored to have another opportunity to serve this great organization,” says Crudo, who previously served three terms as ASC president from 2003 through 2005. “Our 94-year history makes us the longest standing group in the motion picture industry. As always, we will be aggressively promoting our art and craft, as well as the related interests of cinematographers everywhere.”

The ASC carries out its mission of inspiring the next generation of filmmakers through many industry events and initiatives, such as its Student Heritage Awards, Breakfast Club seminars, panel discussions by their Education and Outreach committee, the burgeoning Friends of the ASC membership level, and the org’s ongoing collaborations with other industry associations vital to the image-making process.

“I want to thank Stephen Lighthill for his hard work and dedication during the past term,” Crudo adds. “We operate in an astonishingly fast-moving world, and I look forward to working with him and the other Board members as we expand our efforts on all fronts, from pre-visualization through post-production and image delivery.”

Crudo is also a member of the Academy of Motion Picture Arts and Sciences, serving as an Academy Governor and Chairman of the Cinematographers Branch. In addition, he has chaired and co-chaired the ASC Awards for several years throughout the past decade.

Born and raised in Brooklyn, New York, Crudo began his film career as an assistant cameraman. As a director of photography, he has shot a wide range of feature, television and commercial productions. Among his feature credits are Federal Hill, American Buffalo, American Pie, Music From Another Room, Outside Providence, Down To Earth, Out Cold, Grind, Brooklyn Rules, and My Sexiest Year. He has also directed several independent films, and currently shares cinematography duties with Francis Kenny, ASC on the popular FX Channel series Justified.

ASC was founded in 1919. There are 330-plus active members today who have national roots in some 20 countries. There are also 150 associate members from ancillary segments of the industry.

For additional information about the ASC, visit www.theasc.com, or join ASC on Facebook at http://www.facebook.com/the.ASC and American Cinematographer magazine fan page at http://www.facebook.com/AmericanCinematographer.

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(Photos available on request)

Media Contacts:
ignite strategic communications
Sally Christgau / Lisa Muldowney
sally@ignite.bz / lisa@ignite.bz
818.980.3473

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Location Sound Corp. Presents Seminar “Dante Digital Networking On Set”

Save the date: June 22, 2013!
This free seminar is a demonstration of Audinate’s Dante Network as it interfaces with Dante-enabled devices from pro audio and video manufacturers such as Sound Devices, Lectrosonics, Shure, Yamaha, and Focusrite. There will be a Q&A session where representatives from each manufacturer, including Audinate, will be on hand to answer your questions.

Presenters:
Landon Gentry, Manager of Global Support Services, Audinate
Michael Paul, Technical Director, Location Sound

When:
June 22, 2013
Doors open at 9:30 AM for continental breakfast. Presentation is from 10:30 AM to 12:00 PM with lunch served thereafter.
We inform AND feed our guests well!

Where:
Pickwick Gardens – Garden Room 1001 W Riverside Dr. Burbank, CA 91506

Register or RSVP now at: www.locationsound.com

Please RSVP no later than Wednesday, June 19.

About Location Sound Corporation
Location Sound Corp. opened its doors in January of 1977 with a mission to be the one-stop facility for production sound mixers for all their sales, rental, and equipment service needs. More than 36 years later, the client roster now also includes production companies, broadcast companies, law enforcement and private security firms, universities, houses of worship, government agencies, and more. Location Sound is known for its excellent customer service and unparalleled depth of inventory: No matter the industry, Location Sound will get anyone the sound equipment for their critical sound recording needs, while providing unmatched support services before and after the sale. For more information, please visit www.locationsound.com

Media Contact:
Music Marcom
Martina McConnon
phone: 610-577-4982
email: martina@musicmarcom.com

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Life Ball’s 21st Year Of Raising AIDS Awareness and Funds Features Global Stars Miked With HARMAN’s AKG

Photo Credit: A. Tischler

VIENNA, Austria – In its 21st year of “Fighting AIDS and Celebrating Life,” the annual Life Ball celebration featured global celebrities, ambassadors and performers on 11 stages in a glamorous night to raise awareness of the ailment affecting hundreds of millions of people. From Sir Elton John to Bill Clinton, a vast spectrum of stars performed and presented to the thousands in attendance and millions watching on television to deliver the important message. With HARMAN’s AKG wireless systems, in-ear monitors, wired microphones and headphones, that message was heard loud and clear around the world.

Fifty channels of AKG WMS4500 and DMS700 wireless were deployed throughout Vienna’s City Hall building. Thirty channels of IVM4500 in-ear monitors and 60 wired D5 and D7’s were used for performances and presentations, while 20 K267 and K181 headphones were used by DJs during the event. AKG has provided microphone, headphone and wireless solutions to the Life Ball celebration for eight consecutive years.

International stars included Sir Elton John, President Bill Clinton, Fergie, Hilary Swank, Carmen Electra, Adam Lambert, Kelly Osbourne and Barbara Eden, who donned her classic I Dream of Jeannie costume, among others graced the stage during the event.

“Life Ball continues to send a very strong message around the world, helping to ensure we are all fully educated and aware of AIDS and its continuing devastation around the world,” stated Walter Ruhrig, Artist and Key Customer Relations, AKG. “Providing a clear and reliable audio channel for this important message is key for the event’s effectiveness. Partnering with Life Ball once again to provide microphone systems has become an honored tradition for AKG. We are very happy to work with our Vienna neighbors!”

For more information about AKG, please visit http://www.akg.com and http://www.youtube.com/AKGacoustics. For more information on Life Ball, please visit http://www.lifeball.org.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

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The RapcoHorizon Company Displays Pro Co Data’s SMPTE 304 Connectors at InfoComm 2013

New Fiber-Optic Tri-Loc® Camera Connectors Set a New Standard in SMPTE Options

ORLANDO, FL, JUNE 5, 2013 – The RapcoHorizon Company, a leading manufacturer of audio/video interfacing and cable equipment, showcases Pro Co Data’s SMPTE 304 Connectors at InfoComm 2013 (Booth 709). The new Fiber-Optic Tri-Loc camera connectors are compatible with all connectors in the field, making them ideal for high-end, live-broadcast productions.

Extremely rugged and reliable, the connectors are comprised of the heaviest gauge stainless steel available on the market. They also feature a low-loss Telcordia® GR-326 fiber-optic endface geometry core, perfect for today’s cinematic and broadcast productions. With industry-standard options such as a quick disconnect push/pull self-latching system and ARIB/EBU and ANSI/SMPTE compliancy, the SMPTE 304 Connectors are among the highest-performance options on the market.

“The composition of our SMPTE 304 Connectors makes them perfect for use in broadcast trucks and studios and at sport stadiums,” says Josh Welsh, technical services manager for Pro Co Data, a RapcoHorizon Company brand. “The steel construction provides the durability necessary for continuous use in the field, while the fiber optic connectivity interfaces with today’s digital cameras. Both of these features put Pro Co Data’s SMPTE 304 connectors at the top of their class.”

Customers can choose between Belden-, Furukawa- or RapcoHorizon-brand wires for a complete cable system. Custom reel options also give the user control over how and when to deploy the cable system.

The RapcoHorizon Company, located in Jackson, Missouri, is one of the world’s largest manufacturers and suppliers of audio, video, home theater, data and telecommunications interfacing products. Comprising RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, each RapcoHorizon Company brand has developed a reputation in many industries for reliability, and superior sound performance. Used worldwide by concert touring sound companies, video and sound contractors, recording studios, system integrators, audiophiles and musicians, the company’s products provide optimal flexibility and premium performance. The RapcoHorizon Company also has a state-of-the-art Custom Shop to modify existing products or build new devices to meet any need. For more information, please visit the company’s Web site at www.rapcohorizon.com.

Wyrestorm’s Modular MX-PP-POH Delivers a Totally Custom-Built HDBaseT Matrix Solution

With its completely customizable design, RS-232 routing capabilities, integrated Power over HDBaseT and near-limitless selection of input configurations, Wyrestorm’s MX-PP-POH is the company’s most flexible, scalable, fully featured HDBT matrix yet.

Memphis, TN – June 5, 2013Wyrestorm, a global manufacturer that specializes in the design and development of innovative HD distribution products, takes truly custom AV distribution to the next level and new price point with the introduction of the MX-PP-POH Pro Plus Matrix, a totally modular, built-to-order addition to Wyrestorm’s popular Pro-Plus line of HDBaseT™ matrices, that is compatible with all leading control systems. The MX-PP-POH (power over HDBaseT) provides commercial and custom residential system integrators with the utmost in switching and installation flexibility thanks to its choice of eight or 16 fully customizable expansion bays, RS-232 control signal routing, and Power over HDBaseT capabilities—all backed by an extensive nationwide dealer training program to start in August 2013.

Building on the HDBaseT foundation at the heart of Wyrestorm’s Pro-Plus line, the MX-PP-POH supplies HD video, high-resolution audio, RS-232 and IR, as well as low voltage power via a single Cat5e/6 cable (removing the need for power supplies for each display receiving device), making it more convenient than ever before for installers to deliver feature-rich multimedia distribution systems with rock-solid reliability, enhanced flexibility, and the utmost in scalability.

Starting with a clean, 8 module compact chassis that measures only two rack units high or a 16 module chassis at three rack units high, dealers will be able to take advantage of Wyrestorm’s new, intuitive online web widget to configure the MX-PP-POH with a near-limitless combination of both analog and digital transmission cards, custom-tailored for both residential and PRO AV applications. Wyrestorm provides design ideas and concepts so integrators can easily identify configurations to meet various applications – as a boardroom presentation switcher, enhanced HDBT splitter, or a full HD video and audio distribution solution for a large scale entertainment and commercial display systems.

Examples of the numerous modular transmission card configurations include:

• An HDMI input card with HDBT 70m output (with embedded RS232 transmission), a mirror HDMI output, IR transmission, and Power over HDBaseT —the perfect choice for use with AV receivers or activating a slave outputs by using a Wyrestorm extender product. This card provides 16 or 32 active outputs depending on chassis selection.

• A DVI input card, with HDBT 70m output (with embedded RS232 transmission), IR transmission, and Power over HDBaseT—ideal for professional AV applications that don’t require audio distribution.

• An analog audio input card with HDBT 70m output (with RS232 transmission), a mirror HDMI output, IR transmission, and Power over HDBaseT —perfect for adding audio-only devices such as iPod docks, audio zone players, and media servers to your AV distribution system removing the need to run duplicated digital/analog audio products

• A VGA plus stereo audio input card with, supporting resolutions from 640×480 up to WUXGA 1920×1200.

• And non-switching HDMI Pass Thru card with HDBT 70m output (with RS232 transmission), IR transmission, and Power over HDBaseT for use with cascading matrix devices making systems such as 16×32, 16×48. This card will also be used for HD to IP wireless streaming video preview function which is a feature within the new Enado user interface due for release later this year.

• A simultaneous SPDIF Optical Out/Stereo Audio Output card HDBT 70m output (with RS232 transmission), IR transmission, and Power over HDBaseT—designed to provide local AV receivers or traditional multi-room amplifiers with digital or analog audio.

Owing to the MX-PP-POH’s modular design, on-site changes or updates will be easier than ever before, and dealers will have the flexibility to craft truly custom matrices, in configurations as diverse as 3×8, 4×8, 6×8, 8×12, 6×14, 12×16, 10×32 or any permutation in between. Add Wyrestorm’s AMP-001-010 HDBaseT Amplifier for zone amplification and video output, and you have a self-contained, one-brand video and audio distribution solution with full HD capabilities, with EDID management, HDCP compliance and complete control of all connected devices.

All MX-PP-POH orders will be assembled to the custom specifications of dealers in US and EU, with local delivery within 10 days of order, with optional custom delivery timing. Pricing of each unit will be dependent upon the dealer’s custom specifications. In addition, Wyrestorm’s line of non POH Pro Plus matrices, MX0404-PP, MX0606-PP, MX0808-PP and MX0808-PP-AUD, will continue at a new lower price point which will open HDBaseT stability to all dealers & projects regardless of project size or budget.

For more information about Wyrestorm Pro AV Solutions, visit www.wyrestorm.com.

Revolution Nightclub Upgrades With Martin Audio

Revolution is one of the largest and most successful dance/nightclubs in Waterloo, Southern Ontario, Canada. The city has become a leading technology hub of North America largely because well-known high-tech brands such as Blackberry, Sybase, Google, Oracle, Intel, McAfee, NCR Corporation, Electronic Arts and Agfa either grew to prominence or are headquartered there.

Owned by Gary Stewart and his wife Sue, Revolution has been around in its current incarnation since 1996. The club is open Friday and Saturday and shares a 10,000 square foot building with Flying Dog Restaurant, a popular upscale casual dining emporium that offers DJ-driven entertainment on weekends.

Asked about the club’s longevity, Stewart answers, “We’re fortunate to have three universities that provide us with a new group of customers every September, not to mention all those tech companies.

“We’ve been bobbing and weaving over the years, always on the move to stay ahead of changing styles and demands of the market,” Stewart continues. “This year, we decided on a complete audio, video and lighting system upgrade because it was time for a change.”

Although Revolution occasionally features international DJs such as Avicii and Hardwell, Stewart insists the club “isn’t guest DJ driven. We have always appealed to the masses. We’ve managed to fill 1600 seats every weekend for over 20 years by playing what the customer wants and appealing to the ladies.

“In terms of music program, we offer more variety because our guests don’t want to be hammered by a straight EDM program five or six hours a night. They still want Top 40 material and a more accessible pop/dance format to break things up. Most of the pop music on the radio has an EDM slant from a production standpoint anyway. So eventually it all falls into place and works for us on the dance floor.”

In addition to a massive dance floor, Revolution has The Purple Room and a number of VIP suites to accommodate the special needs of its guests. As Stewart explains, “we offer first class furnishings with a degree of privacy, personal service and a feeling of being special when you step into one of our VIP areas, even if you’re not a famous celebrity.

“The Purple Room is our EDM space. We’ve been programming house DJs there for over 15 years. This space offers the more specific EDM fan a place to hear their favorite beats without having to go to a different club. It’s small and intimate with a crushing Martin PA in a room that holds up to 130 customers while total capacity for the club is 1590.”

Revolution’s recent audio, video and lighting system upgrade represents a significant investment consistent with Stewart’s commitment to keep the club at the forefront of technology. As he points out, “Besides the new audio install which features the latest Martin Audio products, we’ve put in 92 Microh LED video panels with 11 screens running around the perimeter of the dance floor and three screens behind the reconstructed DJ booth that is now the featured attraction since the DJ is the rock star.”

In addition to the LED panels, Revolution’s new lighting system consists of an Arkaos Media Master stage server; 24 Elation Design Spot pro 250s; six Martin Professional Atomic 3000DMX strobes; two Titan RBG 6 watt lasers, 60 Microh LED RGBW Max Zoom quad wash lights; a Livid OHM 64 MIDI controller; two Martin Professional/Jem K1 hazers and a 23” LCD touch screen monitor.

Revolution’s current audio upgrade features a new Martin Audio speaker system consisting of eight Blackline H3H+ three-way Hybrid system enclosures, ten WSXa subwoofers, DX2 speaker processing and MA5.2K and MA9.6K power amplifiers. This powerful new setup replaces an older Martin Audio system at a cost of just under $200,000.

Asked about his choices for audio, Stewart responds, “We’d already owned Martin Audio gear for over 10 years, so this was a natural choice for an upgrade.

“Basically, we wanted a bigger, fuller, louder sound. 15 years ago we were top of the heap and state-of-the-art, and you can quickly fall backwards in the ranks if you don’t keep changing.

“Some club owners are usually content to ‘make do,’ but we definitely wanted to make an impact and knew we had to modernize. No complaints about Martin Audio because they are top end all the way. The new amps are state of the art. I don’t know if there’s anything better than what we’re using for power, lightness, reliability and price because everything’s changed so much.

“We’ve gone to a much larger box with the H3H+’s that are mounted on flying points in the ceiling. They give us a whole lot more headroom, which makes it more fun for the customers and the DJs. The 10 WSXa sub woofers are ground-stacked in a line in front of the DJ booth and they provide more than enough low end.”

The updated system also includes new Pioneer CDJ Nexus 2000 and 900 Multi players with new technology that allows DJs to use USB, data cards and Wi-Fi in addition to CDs.

Asked how he feels about the new Martin Audio system, Stewart concludes, “We’re absolutely thrilled with the increased SPL, musicality and smoothness of coverage. It’s given us big smiles and big wow. We did a promotional event with one of the beer companies mostly attended by industry guests and the other club owners in town walked in and their jaws dropped. The room, the changes and the PA system blew them away. They were going on and on like, ‘Oh My God, Oh My God, it sounds so great,’ which is nice to hear from your competition and your peers.”

Photo credit: Scott Ferrede, Core Photography

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

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Visionary Solutions’ New PackeTV(R) Views Makes Custom IPTV Delivery Easy

Leveraging Cloud Services, the Online Management Portal Delivers Affordable, Personalized IPTV Content to Any Audience

SANTA BARBARA, Calif. — June 5, 2013 — Visionary Solutions, Inc. (VSI) today announced PackeTV(R) Views, a new browser-based solution that dramatically simplifies the viewing and sharing of IPTV content, making customized IPTV delivery efficient and cost-effective for education, enterprise, and government users. PackeTV Views offers a simple, browser-based dashboard allowing users to select from a menu of available IPTV media resources. The view presented can be quickly customized and updated to reflect the available media resources based on log-in and user rights. VSI will demonstrate PackeTV Views for the first time at InfoComm 2013, booth 2431. more

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Christie Helps Engage Participants at T.I.N.Y – An Interactive Multimedia Public Art Installation by Artist Garson Yu at New York’s Pier 57

At the Marina at Pier 57, Christie® M-Series HD projectors are helping visitors “travel” through New York City by creating a multi-sensory experience for The Interactive New York (T.I.N.Y) exhibition, an interactive multimedia art installation by video artist Garson Yu. The exhibit is inspired by New York City as a living organism, and will let visitors interact with video and sound reminiscent of traveling in the city.

The Interactive New York (T.I.N.Y.) Exhibit at Pier 57


The interim art space, created at the entryway to Pier 57, features a “magic carpet” sculptural installation of 36 hanging shipping containers designed by Madrid-based architecture firm CH+QS Arquitectos. Eight Christie HD10K-M 1080 HD 3-chip DLP® projectors create a special interactive experience within the space, projecting moving images onto the containers of everyday life in New York, including subway scenes and scenes of childhood memories. Displayed in brilliant HD and using the projectors’ embedded warping, blending and color matching capabilities, the images help to simulate a virtual subway train – with visitors traveling from end to end, passing through the containers as one would walk through the different cars of the train. There is an ambient audio track built around the rhythmic rumble of a subway train and layered with city sounds. Walking further into the installation, visitors become participants, and are encouraged to yell and make different vocal sounds into microphones that trigger motion of the visuals.

“We are thrilled that the versatility, brightness, and interactive qualities of the Christie M- Series projectors have provided Garson Yu with an ideal medium for expressing and realizing his artistic vision,” said Kathryn Cress, vice president of global and corporate marketing for Christie. “His exhibit has brought to life a unique and creative idea that can now be enjoyed by many, with each visitor engaging with the experience in their own personal way.”

Garson Yu said, “As a student, I always wanted to design children’s playgrounds, and this is an opportunity to create something almost like an interactive carnival for families and people of all ages to come play and have fun. My hope is for this to evoke the richness of a full range of memories and emotions. I’m bringing the kind of thinking behind the film projects that I work on in Hollywood, and the Christie projectors are essential to helping me create an immersive, interactive experience that affects everyone based on their personal memories. New York is an important part of my artistic life, and it is great to come back here with this show.”

The Christie HD10K-M is a flexible, high performance 3-chip 1080 HD DLP® digital projector featuring high efficiency and brightness, drawing a maximum power of 1320W. Embedded warping, blending and color matching, along with built-in portrait capabilities provide ideal installation flexibility.

SIM2 kicks off 2013 Worldwide Roadshow

London, UK, June, 2013 — SIM2 is proud to announce the 2013 SIM2 World Road Show. This international event will showcase the company’s latest technological achievements and will give retailers the unique opportunity to enjoy a hands-on experience of our new products, and to further develop the knowledge needed to be successful in the CI industry.

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SIM2's CINEMAQUATTRO, developed using 1.38” 3-chip DLP® platform (4K), produces darker blacks and brighter whites along with the widest color gamut range.

The road show will kick off on 12th June at the Essential Install Live! Southern Show in the UK. SIM2 will be taking over the Sports Bar at Sandown Park, transforming it into a real cinema. There will be demonstrations of the latest cinema solutions from the company, such as the ultra high-end CINEMAQUATTRO projector and latest iterations of the multi-award winning LUMIS 3D and SIRIO lines.

This is the first in a series of events which will be held in various locations around the world – touching all five continents – during the course of the next three months, with the objective of outlining SIM2’s strategy for the CI market and unveiling some of the main technological developments planned for the next few years. Senior SIM2 personnel will be present at each event to deliver a series of keynote addresses.

Question and answer sessions will also take place to further explore the topics raised, including the many benefits of being a SIM2 business partner.

UK EVENT DETAILS
When: 12 June 2013
Time: 9.30 am to 5 pm
Where: Essential Install Live!
Southern Show
Sandown Park,
Esher, KT10 8AN, UK

Check our ‘events’ web page at www.sim2.com for further information about the forthcoming SIM2 Road Show 2013 dates and venues.

About CINEMAQUATTRO
Developed using 1.38” 3-chip DLP® platform (4K), the Cinemaquattro produces darker blacks and brighter whites along with the widest color gamut range. Flexibility is also key in terms of performance. Cinemaquattro allows for the use of different lamp powers depending on your application needs. The motorized lens mount, user replaceable lamps and field alignable DMD’s ensure that set up is fast, and maintenance time and costs are reduced.

About LUMIS 3D
The Grand Cinema™ LUMIS 3D line achieves extraordinary picture quality through the partnership of the latest 0,95” 1080p DC4 DLP® chipset from Texas Instruments, the precision optics of SIM2’s ALPHAPATH™ light engine, and 3D Triple Flash technology (144 Hz) for a smoother, natural, and fatigue-free 3D viewing experience. No other projector technology can match the superb color depth, excellent contrast ratio (up to 30.000:1 with Dynamic Black™ in 2D mode) and exceptional brightness (up to 5,000 ANSI Lumens in 2D mode) that the LUMIS 3D line is able to deliver.

About SIRIO
This new 1-chip 3D DLP® projector is designed for use in home entertainment systems where the demand for high light output is mandatory. SIM2’s SIRIO delivers images with both very high brightness (up to 6,000 ANSI lumens) and high contrast (up to 6000:1). An extensive array of connection possibilities is available with the SIRIO, including: HDMI 1.4 and LAN inputs. Systems integration is another of the SIRIO strengths; it will integrate seamlessly into any room thanks to a choice of 5 lenses available.

For more information on SIM2 USA please visit www.sim2usa.com.

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