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Archive for July, 2013

Belmont Media Center Improves Local Sports Coverage with Broadcast Pix Mica

Billerica, Massachusetts – Broadcast Pix™ today announced Belmont Media Center (BMC), a PEG station with three channels serving the town of Belmont, Mass., has improved its local sports coverage with a new remote HD studio anchored by a Broadcast Pix Mica™ 500 integrated production system.

When BMC moved into upgraded facilities in 2009, its new control room was built around a Broadcast Pix Slate™ 1000 system. Last year, when it was time to build a remote HD studio, the nonprofit organization went back to Broadcast Pix. With volunteer-based production crews, it was important to create a remote system that would be easy, not intimidating, to operate.

“We were looking for the latest technology and a company that had good support,” said Jeff Hansell, executive director, BMC. “After extensive research, we felt that Broadcast Pix was the best match for us. It provides the ability for inexperienced people to learn the system really quickly, and it delivers a very high quality presentation.”

BMC is a PEG station that provides public, education, and government programming on three channels for Comcast and Verizon subscribers. Programming is also available online at www.belmontmedia.org. The station produces a great deal of government access programming, with regular coverage of four different commissions, as well as committee meetings and citizen forums. While HD footage is downconverted to SD for Comcast and Verizon subscribers, programs are streamed live and on demand to the Internet.

Purchased primarily for local sports coverage, the Mica is also used for school event coverage and some government meetings. “The rationale was that we wanted broadcast-quality sports on the scene in real time,” Hansell explained. “We’re always trying to improve the look of our programming.”

BMC worked with The Camera Company in Massachusetts to design and build the remote system. It was used for the first time to produce a Thanksgiving football game, and was used throughout the winter for sports and special events. Built around the Mica, the remote system is housed in two cases and features a Shure mixer, Clear-Com intercom system, and three Sony cameras. Programs are recorded to DVD or ingested into a video server.

On location, BMC uses the Mica’s built-in Fluent™ workflow tools, including the Fluent-View customizable multi-view. Fluent Clip Store provides access to B-roll footage, PSAs, sponsorships, and interstitials, while Fluent Macros are used to simplify multi-shot screen compositions, particularly for sports coverage. Hansell said the built-in Harris Inscriber GS character generator is very important, because it allows the crew to add graphics live and reduce post-production.

After several months of remote productions, the Mica has been a solid performer for BMC. Hansell said, “We are really happy with the performance of the Broadcast Pix.”

Housed in a single 4 RU case, Mica includes a multi-definition switcher that can mix eight HD/SD-SDI inputs with seven channels of internal clips, animations, and graphics. There is support for up to six keyers and DVEs, six HD/SD-SDI outputs, and two DVI outputs. It includes the full complement of Fluent workflow tools, and can be controlled through a traditional control panel, keyboard and mouse, or touch-screen.

About Broadcast Pix The leader in live video production systems with end-to end integration, Broadcast Pix was founded in 2002 and has customers in more than 110 countries. Its Video Control Centers™ combine an integrated switcher, clip server, CG, and external control software with patented control panels, unique touch-screens, and exceptional displays. Systems range from compact systems controlled by touch-screen or voice automation to large sophisticated control panels. Customers include leading broadcast, streaming, sports, corporate, education, religious, and government studios. Learn more at www.broadcastpix.com.

Broadcast Pix, Fluent, Mica, and Slate are trademarks of Broadcast Pix, Inc. Patented. Made in USA.

Sennheiser provides unwavering support and flawless wireless as CMA Music Festival shatters attendance records

Nashville, TN, July 1, 2013 – From June 6 to 9, the Country Music Association (CMA) held its 42nd Annual Fan Fair, a four-day music festival consisting of dozens of country performances including current, chart-topping Sennheiser users such as Blake Shelton, Miranda Lambert, Lady Antebellum and Zac Brown Band to ‘heritage’ artists including Kenny Rogers and Oak Ridge Boys.

Each year, the festival gains in popularity around the world and this year was no exception as the total number of attendees exceeded 80,000 over the course of the festival — a 13 percent increase in overall attendance compared to 2012. Sennheiser supported the production with wireless equipment consisting of eight channels of EM 3732-II receivers, coupled with SKM 2000-XP handheld wireless transmitters and MMD 935-1 cardioid microphone capsules.

Curt Jenkins was responsible for the audio as project manager for Nashville-based Sound Image. Jenkins made contact with Tim Moore, Sennheiser USA’s artist relations manager, several weeks before the event for assistance in coordinating artist and engineer equipment needs. With the complexity of the event in mind, Moore suggested bringing in the Sennheiser Global Relations Team for additional support utilizing their production-ready technical assets. “Sennheiser recognizes the challenges technicians and engineers face during these events to stay efficient, so our pre-configured wireless equipment racks give them one less thing to worry about,” commented Kristy Jo Winkler, Global Relations Manager, Americas. The equipment was used extensively over the course of the performances at LP Field — Nashville’s 68,798 capacity sporting arena that is also home to the Tennessee Titans U.S. football team.

In addition to the wireless racks, Sound Image appreciated the microphone capsules Sennheiser provided. “The e 935 microphone and MMD 935-1 capsule have become very popular and are the choice of a large number of Sennheiser users,” commented Tim Moore. “The MMD 935-1 capsule has a natural response that consistently and accurately reproduces the source. When Curt asked for support from Sennheiser, I knew that the 935-1 capsule would be perfectly suited for the application.”

Sennheiser: providing wireless support where it‘s needed

“I was managing audio for the whole event,” commented Curt Jenkins, who was asked to provide several additional channels of production wireless to cover the festival’s heritage acts as well as ongoing MC activities. “Since it was being filmed for TV by a major network, we had to ensure all the audio was rock solid, especially considering we were multi-tracking everything. We asked Sennheiser if they could help and they arranged to have a rack sent over without delay.”

In addition to the wireless microphones, Sennheiser also supplied several SR 2050 IEMs and evolution series wired microphones. The equipment was used throughout the duration of the four-day festival, providing clear and predictably flawless performance to the record-setting, sell-out crowd. From the outset, Jenkins had no doubt that the MMD 935-1 capsules would perform well in a stadium environment, especially considering that it has been the ‘go-to’ capsule for both Miranda Lambert and Blake Shelton: “The capsules themselves are well rounded,” he says. “The MMD 935-1 is totally controllable in a stadium environment and because of its wide frequency response works great on anybody’s voice.”

No clicks, pops, swishes or dropouts

Jason Glass of Cross Plains, TN-based Clean Wireless Audio was hired by Sound Image to handle RF coordination for the stage microphones, IEMs, television crews as well as touring rigs for guest acts during the festival. Glass was tasked with covering the entire stage performance area as well as a secondary stage in the audience, located approximately seventy-five feet beyond the downstage edge of the main stage.

He put the Sennheiser rack into play from the moment it arrived during load-in on June 3rd. “We relied heavily on the Sennheiser wireless receivers and transmitters during each of the four days, and everything worked perfectly,” he recalls. Each day, Glass worked alongside each artist’s tech team to provide backup frequencies should any trouble arise. “Not only were the vast majority of pre-assigned Sennheiser frequencies clean, but Taylor Swift’s RF Tech Bill Flugan emailed me afterwards to let me know their show went flawlessly.”

Glass, who has toured for over 20 years as a monitor engineer, says that the Sennheiser gear performed as advertised: “Everything worked so incredibly well. In four days, we didn’t experience a single click, pop, swish or dropout.” Glass says in addition to the incredible reliability of the Sennheiser wireless, he also appreciates the cross-compatibility between the 2000 series and 5000 series wireless systems: “When you are working with different touring acts, some walk in with Sennheiser 5000 systems — if the next act walks on and are carrying the 2000 series, you can push a few buttons on the receiver and be ready to go,” he says.

Sennheiser Global Relations making it work

Perhaps most of all, Glass is appreciative of the care that goes into pre-configuring a turnkey system. “When you obtain a turnkey system from Sennheiser Global Relations, the rack is absolutely gorgeous. It is well thought out, constructed and functions exactly as you would expect,” he says. “For instance, each BNC cable is no longer and no shorter than needed — when you are trying to squeeze every last decibel out of an RF transmission system, things like cabling become a factor and Sennheiser does it right.”

“It brings to mind the old catch phrase ‘German precision engineering’,” concludes Glass. “Everything has its purpose, and that’s appreciated. When you talk to people at Sennheiser, they know their stuff.”

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. In 2012 the family company, which was founded in 1945, achieved a turnover of around 584 million euros. Sennheiser employs more than 2,300 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).

You can find all the latest information on Sennheiser by visiting our website at www.sennheiser.com.

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Extron Now Shipping Larger HDMI Distribution Amplifiers

Extron Electronics is pleased to announce the immediate availability of two new, larger HDMI distribution amplifiers as part of its HDMI DA Series product line. The HDMI DA4 with four outputs, and HDMI DA6 with six outputs, are HDCP compliant and support HDMI specification features including data rates up to 6.75 Gbps, 12-bit Deep Color, 3D, Lip Sync, and HD lossless audio formats. They also support HDTV 1080p/60, 2K, and PC resolutions up to 1920×1200. For ease of integration and reliable operation, the HDMI DA Series features two Extron-exclusive technologies: EDID Minder, which maintains continuous EDID communication between connected devices, and Key Minder, which continuously authenticates HDCP encryption between all devices, ensuring the simultaneous distribution of source content to connected displays. The HDMI DA Series is ideal for applications that require the distribution of an HDMI source signal to multiple displays.

“AV system designers and integrators have been asking for larger HDMI distribution amplifiers that encompass the robust feature set of the popular Extron HDMI DA2,” says Casey Hall, Vice President of Sales and Marketing for Extron. “The new HDMI DA4 and HDMI DA6 are the latest additions to our growing line of HDMI products, designed for the demands of commercial AV integration in larger system designs.”

To enhance and simplify integration, the HDMI DA Series offers integrator-friendly features, including automatic input cable equalization, automatic color bit depth management, and selectable output muting, as well as indicators for monitoring and troubleshooting. Input cable equalization restores and reshapes incoming HDMI signals, reducing the need for additional signal conditioning equipment by compensating for weak source signals or signal loss from a long input cable. The HDMI DA Series automatically adjusts color bit depth based on the display EDID, preventing color compatibility conflicts between source and display. Outputs can be muted independently via RS-232, allowing content to be previewed on a local monitor. Additionally, the distribution amplifiers provide immediate visual confirmation of EDID status, HDCP authentication, and signal presence confirmation for each port via front panel LED indicators.

Visit our Web site at www.extron.com for more information.

IC Realtime Introduces Cost-Effective Thermal Imaging Surveillance Camera; Leverages military channel experience and lower cost of goods to deliver a game-changer for the residential and light commercial markets

Pompano Beach, FL – July 1, 2013 – Video surveillance products brand IC Realtime has developed a cost-effective thermal imaging surveillance camera for the residential and light commercial markets. Called The SEEKER, the camera captures people, objects and activity in total darkness with complete accuracy and is impervious to adverse weather conditions. The SEEKER retails in the $3,000 price range and is shipping now.

“Thermal cameras provide the highest level of detail and capture distance because they focus solely on heat imprints (which don’t dissipate over distance),” says IC Realtime CEO Matt Sailor. “If the object is living — or very hot like a car, boat or plane — the thermal camera can see its imprint. This significantly reduces false alarms common to standard cameras brought on by trees, reflection, water and many others factors that create a false motion alert. For these reasons, nearly every install can greatly benefit from the thermal camera.”

IC Realtime is well-versed in high-end thermal surveillance gear, having supplied the military and other government agencies for many years. According to Sailor, the goal behind The SEEKER was to make this technology available to the custom residential and light to medium commercial markets at a more cost-effective price. The company leveraged its acumen in this arena along with recent lower costs of thermal components. “Previously this type of technology would have cost three to four times more,” says Sailor.

“Our ability to deliver a thermal camera to the masses for about the same price as a high-end PTZ (pan/tilt/zoon) camera is a huge deal,” adds Sailor. “This is a great leap forward with respect to the type of precision monitoring that installers can now bring to their clients.”

The infrared thermal detectors utilized in The SEEKER are composed of Vanadium Oxide (VOx). The de facto standard for ‘uncooled’ thermal imaging detectors, VOx produces results 3 times better than detectors composed of Amorphous Silicon (a-Si) or Barium Strontium Titanate (BST) (used with a lens of the same relative aperture).

For more information on THE SEEKER, contact IC Realtime at 954.772.5327. Description and specs can be read at: http://www.icrealtime.com/solutions/pdshowg.asp?pdid=THESEEKER

About IC Realtime: IC Realtime is a global leader in the design and manufacture of advanced visual surveillance solutions – founded by experts with a combined 35 years of experience in the development, marketing, sales, installation and support of security and alarm equipment. The company offers a wide variety of analog and IP cameras, DVRs, NVRs, software Apps and accessories. www.icrealtime.com.

CAD Audio Ships New GXL Wireless Systems


Solon, OH––Shipping now, the new GXL-V and GXL-U wireless systems are designed for ease of use and flexible operation while providing a high performance solution in a convenient dual system configuration.

The GXL-V VHF receiver features two channels of VHF wireless in one chassis. It includes XLR and ¼” discrete outputs and XLR as a mix output of the two channels. The GXL-V receiver features RF and AF indicator lights along with volume controls.

The GXL-U UHF receiver includes two channels of UHF wireless also conveniently engineered into one chassis. It is outfitted with XLR and ¼ connectors as discrete outputs and XLR as mix output of the two channels. The receiver also includes RF and AF indicator lights and volume controls.

GXL-V VHF and GXL-U UHF wireless systems are offered with handheld or bodypack transmitters. All bodypack systems are supplied with guitar cable and condenser headworn mic at no additional charge.

MSRP for GXL-V VHF wireless is $139
MSRP for GXL-U UHF wireless is $229

For more about CAD Audio and GXL Wireless, please call 800.762.9266 or visit www.cadaudio.com.

SunBriteTV Heats Up Backyard Summer Entertainment With Consumer Rebate Program

THOUSAND OAKS, California, July 1, 2013 – The world’s two best-selling outdoor televisions just became more attractive. Through July, new consumers purchasing SunBriteTV’s Signature Series 3260HD and 4660HD models will receive $100 and $200 rebates respectively.

“As if great weather wasn’t enough, this rebate truly makes July the best time to invest in a new backyard paradise,” said Tom Dixon, VP of Marketing, SunBriteTV. “New consumers will be able to use that rebate money toward rounding out the rest of the backyard- media players and set-top boxes for the new SunBriteTV or food and drink for the guests!”

For more information on SunBriteTV please visit www.sunbritetv.com or call the sales department directly at 866.357.8688. The rebate will be mailed directly to consumers who purchase a 3260HD or 4660HD between now and July 31.

All SunBriteTV models withstand temperatures from -24°F to 122°F and completely resist rain, humidity, salt corrosion, dust, and insects. Anti-glare screens are specially designed to deliver bright high-definition images in any outdoor climate, any time of day or night.

Every SunBriteTV includes a two-year warranty, a weatherproof remote, and 20 watt built-in speakers.

Optional accessories include a variety of wall-, ceiling- or pole-mount installation solutions, dust covers and FM Radio.

About SunBriteTV
SunBriteTV’s all-weather televisions have been time-tested in home installations, outdoor sports arena, restaurant and hotel patios and even on military vehicles participating in field operations. All models are available through SunBriteTV’s network of Authorized Dealers. To inquire about becoming an Authorized Dealer, contact SunBriteTV at 866.357.8688, or visit the Dealer Inquiry page at www.sunbritetv.com.

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Renaissance In Content Creation Spurs Greater Need For Comprehensive Insurance Protection

The evolution of online media sites like YouTube and Hulu as fully developed, mainstream entertainment platforms is spawning an infinite audience for engaging entertainment content that is resulting in a renaissance in content creation, be it a web series, feature-length or short films, tutorials or music videos, according to Scott Carroll, Executive Vice President & Program Director of Take 1 Entertainment Insurance.

“Thanks to this demand for entertainment, the production industry is in the midst of a content creation renaissance in which anyone with a unique idea or perspective and a desire to turn their vision into content can share that vision with the world,” Carroll said today. “Due in large part to the decreasing cost of production equipment, and the increasing number of free or low-cost sharing platforms, the number of production companies creating content will continue to grow in the years to come. All of these new companies need to be aware of the necessity of working with an insurance provider who specializes in production insurance and offers up-to-date policies that meet all of their needs, including protecting their equipment and physical media where they store their content.”

According to Carroll, production companies need to look to insurance providers who recognize that production is no longer limited to big-budget projects, and that smaller-budget endeavors require the same level of insurance protection for equipment, and more importantly, content, as do blockbuster films. Less-experienced production companies cannot afford to underestimate the importance of being covered by an insurance provider that understands the unique nuances and differences between content produced for YouTube and content produced for television or films.

“That said, insurance providers must adapt their coverage programs to accommodate this evolving industry as traditional methods of developing coverage plans like studying a client’s prior insurance experience through loss runs, analyzing their industry resume or checking their IMDB biography may not be viable options in this new community of production companies,” Carroll explained. “It’s essential that content creators look for insurance providers that are as creative as the content they themselves produce, and that their chosen provider is doing everything in their power to provide the most comprehensive, customized coverage plan possible.”

Many insurance companies provide a suite of products that many production companies and content creators need, but they don’t go the distance to make sure that they provide every product. Production companies need to be presented with a wide menu of coverage options that are specific to their content and how it’s distributed, as opposed to a one-size-fits-all approach. For instance, do all content creators need coverage for props, sets or wardrobes? If certain coverage lines aren’t an issue, perhaps they should be excluded.

Carroll stressed that insurance providers have to understand exactly what type of coverage their clients need in order to offer the best protection. “Take 1 Insurance, for instance, has offerings that accommodate current trends in technology and production, as evidenced by a recent change to its policies on software, media and data storage devices to include all reusable media that is part of or attached to photographic, video and sound recording equipment.”

The production industry continues to expand, and with this expansion comes new, young and extremely creative companies who may not have experience in considering insurance priorities. Before it is too late, they need to be aware of the necessity of protecting their company’s content, equipment and business assets with policies that best suit their unique needs. The bottom line is that new production companies must make sure that the language and line items in their insurance policies are current with the technologies in play, relevant to what needs to be covered, and supported by insurance providers who understand that nuances of the exposures faced by content creators every day.

About U.S. Risk Insurance Group
U. S. Risk Insurance Group, Inc. is a specialty lines underwriting manager and wholesale broker headquartered in Dallas. Operating 12 domestic and international branches, it offers a broad range of products and services through its affiliate companies, which include U.S. Risk Underwriters, U.S. Risk Brokers, Lighthouse Underwriters, LLC, Professional Claims Managers, Omnisure Consulting Group, Oxford Insurance Brokers, Ltd. (London), Goss Reinsurance Brokers, LLC, and NovaPro Risk Solutions, LP. Its entertainment division, Take1, has served as the official endorsed insurance provider for the last 15 years INFOCOMM, the leading association of A/V communications industry professionals.

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Stampede Announces New Sony Mobile Connect Bundle Using SURF’s Orion-MCU

Stampede today announced a new partnership between itself, Sony and Surf Communications Solutions, Inc. that gives Stampede dealers an easy solution to implement low-cost video conferencing systems that can utilize mobile devices. The announcement was made by SURF NA President & VP of Sales Ilan Bluvstein and Stampede President & COO Kevin Kelly.

“We are pleased to have Stampede expand the exposure of our proven video conferencing solution in the growing U.S., Canadian and Latin American markets,” Bluvstein said today. “SURF’s Orion-MCU provides high-quality and reliable connectivity between remote offices, traveling and work-at-home employees, as well as partners, providing great value to enterprises as they reduce expenses and increase productivity.”

The new Stampede bundle couples SURF’s Orion-MCU with two Sony PCS-XG80/9DS HD Visual Communications Systems to provide high definition video conferencing that is affordable for any size business. The Orion-MCU video conferencing bridge provides access from standard-SIP or H.323 based room systems as well as soft clients on desktops, smartphones, and tablets, making a BYOD strategy possible for any business that saves time and money, while making it easy to conference from around the globe!

According to Kevin Kelly, “No one has more experience in making high quality, affordably-priced video conferencing solutions available to the mass business community than Stampede. As such, we recognize the unique value proposition that the SURF Orion-MCU video conferencing solution offers our dealer network, and we’ve bundled it with the best Sony video conferencing hardware to provide a simple setup solution that allows any size business to dive into high definition video conferencing. The Orion-MCU also provides an easy way to attend VC meetings from mobile platforms, so it can greatly expand the flexibility of a company’s new or existing Sony video conferencing room system.”

SURF’s Orion-MCU video conferencing solution will be available with Sony’s best-in-class video conferencing room systems starting July 1, 2013.

About SURF Communication Solutions
SURF Communication Solutions (SURF) is an industry leader in high-capacity processing solutions for real-time multimedia communication systems and applications. Since 1996, SURF’s products have delivered the integral technology behind many leading vendors’ multimedia servers and gateways and have been deployed with operators and service providers worldwide. SURF-powered multimedia applications deliver next-gen services to millions of end-users every day. SURF offers a fully converged multimedia processing subsystem available in various form factors, DSP chips or end-to-end solutions, affording unmatched density and optimal performance. For more info visit www.surfsolutions.com and www.orionmcu.com.

About Stampede
Known for its value-added distribution, Amherst, New York-based Stampede (www.stampedeglobal.com) is the leading distributor of presentation equipment including LCD/DLP projectors and flat panel displays. Stampede provides a complete range of brand name presentation equipment to a variety of audio/video, computer, and home theater resellers and integrators in the United States, Canada and Latin America. These resellers rely on Stampede for value-added services in distribution, marketing and solution- based sales. Stampede annually produces the “Big Book of AV,” a 1000-page catalog and companion website (www.BigBookofAV.com) providing hundreds of sales, installation and spec tips for Stampede’s dealers in addition to product details on more than 5,000 SKUs. For more information on Stampede, log onto www.stampedeglobal.com.

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Martin Audio Tops Off New Church Install By Genesis Technology

Genesis Technology recently completed a new-build AV installation for the Open Door Presbyterian Church in Herndon, Virginia.

Founded eight years ago, Genesis Technology is a fast-growing custom AV installer/integrator focused on commercial, houses of worship, corporate and government applications that specializes in multimedia and videoconferencing.

Designed by Polysonics, acoustics technology consultants also based in Virginia, Genesis Tech’s installation for Open Door features a comprehensive, leading edge Audio/Video and lighting system dedicated to the performance and recording of contemporary music.

The main house PA starts at the top with four flown custom-white Martin Audio W8C loudspeakers integrated in the ceiling motif as unobtrusively as possible. The audio system also includes an Allen & Heath iLive digital console; a dbx DriveRack loudspeaker control system; Lab Gruppen amplification; Rane crossovers and Furman power conditioning.

Asked about Martin Audio, Genesis Technology’s Michael Yoo responds, “We love them. They sound great in terms of coverage and clarity for the sermons and really shine during live performances with electric instruments. Most important, the Church is very happy with their audio system.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

Era of Touchscreen Devices Demands New Focus on Tech Hygiene

The world is a dirty place, but our electronic devices don’t have to be! That’s the idea behind “Tech Hygiene”, a new movement introduced by WHOOSH!, maker of WHOOSH! Screen Shine, the most advanced non-toxic, streak-free screen cleaning solution that keeps screens shining like new and resistant to fingerprints and smudges. It’s also the only screen cleaner that is guaranteed* to be safe for every device screen.

So how dirty are our mobile devices? In a recent Wall Street Journal article, Dr. Jeffrey Cain, President of the American Academy of Family Physicians, said, “People are just as likely to get sick from their phones as from handles of the bathroom.” The article also states that even some cleaners marketed specifically for mobile devices can damage the screen coating, which isn’t an issue with WHOOSH! Screen Shine.

According to Jason Greenspan, President of WHOOSH!, “We’ve all been taught to wash our hands when we leave the bathroom and before we eat, but until now no one thought much about cleaning their device screens before using them. We take them to bed, touch them right after we eat, and some people even use them in the bathroom. WHOOSH! Screen Shine leaves any device screen clean and shining like new, with the added bonus of leaving an invisible nano-thin protective layer that resists fingerprints while improving the smoothness of the screen.”

WHOOSH! Screen Shine was specifically engineered to make it easy and safe to clean the screen of any device without worrying about damaging the glass, another concern that was raised in the Wall Street Journal article. The story noted that even cleaning products marketed specifically for mobile phones can damage the screen’s coating and render it unusable. WHOOSH! Screen Shine advanced proprietary formula cleans the screen without the use of alcohol, acids, ammonia, chlorine, solvents, petroleum distillates, phosphates, or VOC’s (Volatile Organic Compounds). It is guaranteed to be safe for any screen, and the company backs up their claim with a “Safe for your Screen” repair or replacement guarantee*.

In addition to being safe, non-toxic and environmentally friendly, WHOOSH! Screen Shine is odorless, streak free, haze-free and anti-static. There’s no harmful residue left behind to transfer to your fingers to worry about. WHOOSH! Screen Shine is also a perfect solution for gamers who are looking to breeze their fingers across the screen faster for improved gameplay.

The WHOOSH! Screen Shine product line will be available for purchase in early July at www.whooshscreenshine.com and across fine wireless, consumer electronics and general merchandise retailers this fall.

About WHOOSH!
WHOOSH!® is defining the next generation of clean – a Super Natural Clean. Leveraging the latest advancements in nano- and biology-based technologies, WHOOSH! is focused on creating powerful, non-toxic & safe specialty-purpose cleaning products that simply outperform other traditional and natural cleaning products. What started as a single product in 2011 has grown into a new and exciting brand that is revolutionizing the way consumers clean, polish and protect their mobile devices, displays and consumer electronics, Use it. See it. Believe it. For more information, please call 1-866-631-1116 or visit http://whooshscreenshine.com/. WHOOSH! Inc. is headquartered in Toronto, Ontario, Canada.

*”SAFE FOR YOUR SCREEN” GUARANTEE. The WHOOSH!® screen cleaner product is guaranteed to not harm any screen of an electronic device that uses a screen of a type and nature that was commercially available on or before January 1, 2013 (including and limited to Apple Retina® displays, TFT, Glass, LCD, Plasma, LCD, OLED, UltraHD, CRT, Eink, and Ultra HD screens), so long as used properly. If you feel the WHOOSH!® screen cleaner product, when used properly and according to the instructions provided with the product or on our website www.whooshscreenshine.com, has harmed the screen of your electronic device, WHOOSH! will either repair or replace the device. Please see the complete Safe For Your Screen Guarantee at WHOOSHSCREENSHINE.COM.

http://online.wsj.com/article/SB10000872396390444868204578064960544587522.html

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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