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IBC 2013: Helping Broadcasters Expand Their Audience Base and Increase Ad Revenue is the Focus for International Datacasting

Second Generation of LASERTM Targeted Ad Insertion Platform to Make IBC Debut

Ottawa, ON – Helping TV and radio broadcasters reduce costs, attract new customers, and grow advertising revenue is the primary focus of new technology on display at the International Datacasting (TSX: IDC) booth during the IBC 2013 Show, which takes place at the RAI Amsterdam from September 13-17. IDC will exhibit in Stand 1.C29. Among the products on hand will be IDC’s LASER™ Targeted Ad Insertion Platform; the STAR™ Pro Audio Solution; Digital Cinema Solution, and the Digital Tattoo™ DTH Over IP Gateway for Multi-Dwelling Units.

The second generation of IDC’s LASER Targeted Ad Insertion Platform will make its European debut at IBC 2013. Broadcasters and service providers face licensing, regulatory, and copyright issues that cost them millions of dollars in ad revenues. The LASER platform solves these problems and allows television networks and content distributors to maximize their ad revenues by providing targeted local ad insertion, blackout management, and DVB-S/S2 satellite video reception in one cost-effective platform.

With this system, regional or local content can be inserted at the edge of the network depending upon considerations such as: geographic location, time zone, ethnicity, language, and regulatory issues – significantly increasing the resulting revenue. Broadcasters are no longer constrained by licensing issues which prevent specific content from being shown in a part of the viewing area.

Also making its first appearance in Europe at the IBC show is the second generation of IDC’s popular STAR Pro Audio Solution. STAR provides radio networks with localized ad insertion, helping them to boost revenue and lower operating costs. Its ad and program insertion capability allows operators to send selected ads to specific regions or receivers. Stored audio files can be inserted seamlessly into live or recorded programming. Cost savings can also be realized through shared hub support, which enables multiple radio networks to share one multi-channel receiver instead of deploying several single-channel receivers.

The STAR platform features time-shifting functionality, which allows broadcasters to play the right content at the ideal time. It also requires just 120 kHz space segment for a high quality stereo broadcast, as opposed to 400 kHz for legacy systems, resulting in significant cost savings.

Also on display will be IDC’s complete digital cinema content distribution system. Featuring DVB-S2 technology for high-speed throughput and increased transmission reliability, IDC offers a variety of digital cinema solutions that are tailored to fit customer needs, including SuperFlex Pro Cinema receivers, cache servers and event players. IDC’s SuperFlex Pro Cinema Receivers form the basis of its complete digital cinema content distribution system. The SuperFlex Receiver can decode 3D video and includes Dolby® 3D color correction for digital cinema applications. It can decode HD or SD video encoded with MPEG-2 and MPEG-4 AVC (H.264) with SDI, HD-SDI, HDMI outputs available.

Over 70 percent of satellite-connected digital cinemas throughout the world use IDC’s Digital Cinema Solutions.

IDC’s Digital Tattoo suite of products will also be shown at IBC. The Digital Tattoo platform is designed to enable direct-to-home (DTH) satellite operators to offer IPTV services to residential customers living in Multi-Dwelling Units (MDUs). The solution expands DTH satellite operators’ service offerings and customer base. Since standard Ethernet connectivity is used to deliver content from the gateway to subscribers, additional services such as Internet and Voice over IP may be offered using the same infrastructure. MDU’s can include apartment buildings, gated communities, college campuses and healthcare facilities.

“IBC is a prestigious broadcasting event that draws many key decision makers across the industry from all over the world,” said Doug Lowther, IDC’s president and CEO. “IDC is looking forward to showcasing its innovative, cost-effective content distribution solutions in Amsterdam, connecting with current customers, and building mutually beneficial relationships with our partners.”

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit:www.datacast.com.

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