A virtual press conference from Sound & Video Contractor

Zylight IS3c LED Light Simplifies Background Color Changes for College Promotional Videos

LOS ANGELES – In July, with a small budget and limited crew, Michael Mulvey Production Services, Inc. was tasked with creating short promotional videos for Boston’s Berklee College of Music. To create unique color backdrops for various performers who were shot separately on the same set, the Boston-based production company used its Zylight IS3c LED light, which features a Color Mode that produces millions of colors without gels or filters.

The project focused on Berklee City Music, a nonprofit division of the college that mentors middle and high school students. “We needed to do something very efficiently in a small, improvised studio,” explained Michael Mulvey, SOC, director of photography for MMPS and a 33-year industry veteran. “The client wanted six different backgrounds to differentiate the artists we were shooting.”

In the past, it was a tedious, time consuming process for Mulvey to select and change background colors using gels. If a color was acceptable to a client, he would then have to address additional creative choices, such as color saturation and intensity, which would take more time. “With the IS3c, you can make very subtle changes once you find something you like,” he said. “There’s no question it saves time.”

Mulvey used one of his Zylight Z90 compact LED lights with built-in ZyLink wireless technology to change the color palette on the IS3c. The Berklee shoot was in a very confined space, so it was easier to make adjustments from across the room using the Z90 as a handheld remote control than to maneuver through the set to adjust the light manually.

Generally, Mulvey uses his IS3c with custom Chimera soft box (produced exclusively for Zylight) as a key light, but the Berklee shoot was not the first time it saved the day with its color capabilities. For another project, a client had requested a white background for an interview – but once the client was on the set, they decided a color wash would be better. With the IS3c, Mulvey was able to accommodate the last-minute change quickly.

Mulvey has had his IS3c for about a year, and said its low profile, low power usage, and low heat are important features. “It never stays behind. The IS3c is always in my truck,” he added. “It’s a great light.”

ABOUT ZYLIGHT LLC

Zylight was founded in 2003 with one mission: Bring truly intelligent, time-saving lighting to the entertainment production industry. Our award-winning team has more than 80 years of combined industry experience, and we continue to develop innovative LED lighting solutions to help make your job easier. With more than 50 dealers worldwide, Zylight continues to grow its brand to a large international audience. More Than Bright – Zylight. Find out more at www.zylight.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Litepanels Celebrates the Revolutionary 1×1 Panel with a Worldwide Anniversary Sale
Powerful Christie Projectors Drive Idaho Power’s Unique Hybrid Control Room Wall
Leading Italian Hire Company AGORA Adds SSL Live to its Console Portfolio
Atlona(R) Appoints Thorsten Goecke as Director of Business Development for EMEA, Commercial
Denon Professional’s DN-700R Selected by KCHO-FM
Revolabs Announces Distribution Agreement With Exertis GO Connect
Matrox at Streaming Media East 2014 — Product Preview
SSL Live Console on the Road with Flogging Molly’s GREEN 17 TOUR
PreSonus Tames the Loudest Hole in Golf
Zylight Brings Upgraded F8 LED Fresnel to NAB 2014

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

August 2013
M T W T F S S
« Jul   Sep »
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication