A virtual press conference from Sound & Video Contractor

Barix Welcomes Ronni Guggenheim as CEO

Seasoned executive makes worldwide company growth a priority

ZURICH, SWITZERLAND, September 26, 2013 —
IP audio and control specialist Barix ushers in a new era with the appointment of Ronni Guggenheim as CEO. Based in Zurich, Mr. Guggenheim takes the reins on October 1 — and he has big plans for the company.

“Barix has a stellar reputation as an IP technology pioneer and a very solid technology core, the majority of which is hardware-driven,” said Guggenheim. “We have an opportunity to increase market share by building a broader ecosystem with a stronger software focus.”

Guggenheim certainly understands technology, with recent leadership roles at Minicom Digital Signage and ComQi, a leading global digital signage technology supplier. The latter company formed through a merger between Minicom Digital Signage and EnQii, an effort which Guggenheim drove and executed. He brings additional leadership experience to Barix as former managing partner and CEO of neXius AG, where he drove strategy development and execution for hardware and software technology companies.

Guggenheim will leverage his proven leadership skills and business sense, along with a history of sales and marketing expertise, to take Barix to the next level — an exciting proposition for Barix founder Johannes G. Rietschel.

Rietschel has served as CEO of Barix since its inception in 2001, and will remain with the company as executive chairman and CTO. This will allow him to focus on his visionary and technology development skills as he relinquishes the daily operations and business strategy to Mr. Guggenheim.

“Barix has achieved excellent growth for 12 years, but we have reached a size where we need different entrepreneurial skillsets,” said Rietschel. “I will remain involved in the overall company vision but am getting back to focusing on technology, and ensuring we have the best to offer for our customers. Ronni brings the experience we need to build stronger sales channels and strategic focus worldwide. And I will work with him to guarantee greater acceleration of Barix’s success.”

Guggenheim’s digital signage experience is an ideal complement to Barix’s strategy in the retail and business space, where the company has a strong reputation and global customer base for in-store audio solutions. Guggenheim will bring an overall stronger vertical focus to the company, which also supplies technology solutions to the broadcast, security, entertainment and professional AV/installation markets. He will also further invest in relationships with existing OEM and channel partnerships, while paving the way for new alliances.

“At Barix, we have a well-developed, well-defined and established company that will break through to a new phase of revenue growth by building on the successes of our existing team — a team we will continue to rely on heavily,” he said. “We’ll quickly bring better clarity to our vertical and geographical focus, and we expect exponential development of the company as a result.”

Barix: The Voice of Simplicity (www.barix.com)
Barix AG, headquartered in Zurich, Switzerland, specializes in the research and development of state-of-the-art IP based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks/Internet, offering new and improved solutions to the commercial audio distribution, communication and automation industries. Barix products provide solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).

# # #

Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

Audiofile Releases Loop Editor 2
Extron Introduces TeamWork “Show Me” Cable Retraction Modules for HDMI, DisplayPort, and VGA
HARMAN’s Martin Professional Helps Foster Immersive Experience for Thousands at Eagle Brook Church
DVIGear’s HDBaseT Extenders among the Products of the Year
Technomedia select Lightware Matrix and Fiber Extenders for 3D “Grand Hall Experience”, Projection Mapping at Union Station, St. Louis
MORE THAN 130 POWERSOFT AMPS AT CORE OF NEW BILLION DOLLAR SPORTS HUB IN SINGAPORE
Danvers Community Access TV Purchases FOR-A Portable Video Switcher as Part of HD Overhaul
Recipe for Success at City Winery Napa: Gourmet Food, Wine, and Meyer Sound
Neil Portnow, President/CEO of The Recording Academy® to Give Friday’s Opening Keynote at AES137 Convention
Sound for Picture Track at the Upcoming 137th AES Convention in Los Angeles Offers Expertise of Film and TV Audio Professionals

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

September 2013
M T W T F S S
« Aug   Oct »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication