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Archive for September, 2013

HARDPOP CLUB ELEVATES TO DANLEY SOUND LABS SUBWOOFERS AND LOUDSPEAKERS

JUÁREZ, MEXICO – SEPTEMBER 2013: The Hardpop Club in Ciudad Juárez, Mexico is both a source of immense local pride and a beacon to serious DJs and electronic musicians around the world. Indeed, the hard-partying citizens and electronic music fanatics of Ciudad Juárez regularly fill the Hardpop Club to its 500-person capacity, and international DJ and club publications consistently rank it within the top one hundred clubs globally. Over the past two years, the Hardpop Club has – with the help of North Carolina-based Clarity, Inc. – switched out its old sound system for a cutting-edge Danley Sound Labs system with abundant headroom, crystalline fidelity, and honest, chest-crushing bass. The improvement over even the best conventional club sound systems is obvious, and artists and fans alike are hailing the new sound at Hardpop Club. In addition, Danley’s new optional club aesthetic makes a bold visual statement that underscores the unique sonic characteristics of Tom Danley’s innovative designs.

As a border town that was especially hard hit by Mexico’s drug war, Ciudad Juárez is both a city and a rallying point, and the returning health of its vibrant cultural life is a metric of hope for its citizens. “The owner of Hardpop Club is in a city that is attempting to recover from its bad reputation,” said Bill Weir, vice president of technology at Clarity and the mastermind behind the club’s sound design. “He feels that he has to go above and beyond to attract A-list performers from around the world. He wanted a new sound system that would be unique and that would reinforce Hardpop Club’s position as a leader in the industry.” With its focus squarely on the music – most of the club’s patrons are electronic music fans first and club-goers only second – that meant taking the new sound system to the next level.

“Clubs are obligated to refresh their sound and look every so often and Hardpop Club was due for an upgrade,” explained Rich Mason, president of Clarity. “Electronic dance music is one of the most demanding forms of music on a sound system because its creators fully and deliberately exploit the entire frequency range – from 20Hz to 20kHz. Rather uniquely, Danley offers a lot of legitimacy in the low end, particularly the bottom octave. Beyond supplying a ton of bass, Danley subwoofers are truly musical. Because Danley full-range boxes are horns, we can keep energy off the walls, and their phase coherency is phenomenal. Hearing a loud Danley system is a unique experience because it is devoid of the distortions inherent to conventional subwoofer and loudspeaker designs.”

Four Danley SH-96HO full-range boxes paired with four Danley DBH-218 subwoofers comprise the main output of Hardpop Club’s new system. Because of their excellent pattern control, which extends octaves below conventional designs, Weir was able to toe the SH-96HOs in to keep energy off the walls and on the main floor, reducing the room’s decay time by 300ms. Four Danley SM-96 full-range boxes paired with four Danley TH-118 subwoofers fill in the sound from the back of the room. Weir was careful to use the DSP capabilities of the Powersoft K- and M-Series amplifiers to properly delay and phase all of the system components so that everything sums in phase in the middle of the room and so that no components are fighting. A pair of Danley SH-46s and a pair of Danley TH-212 subwoofers at the DJ booth inspire great performances. A Lake LM44 DSP provides modest overall system tuning.

“Working with Danley on this project was great,” said Mason. “We suggested a number of add-ons or options that would raise the Danley brand in the eyes of club owners, and they took us up on every one. The most conspicuous suggestion was a bold color contrast between the horn and the rest of the box. For Hardpop Club, the horns are red and the boxes are black. It doesn’t even look like a speaker!”

“High-SPL sound reinforcement systems are typically either forgiving and lack resolution; or they have the resolution but are merciless and unforgiving of material produced in a less than stellar fashion. The greatly reduced distortion in the mid-band Danley means that even with material that’s less than perfect there is a level of effortlessness that is always present. And since the large format horns are full range and have no convergence error, the sound in the venue is exceptionally warm, friendly and consistent,” says Weir.

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology. www.danleysoundlabs.com

WSDG COMPLETES 130,000 SQ. FT. PRODUCTION COMPLEX FOR NON STOP TV IN BUENOS AIRES

BUENOS AIRES: Non Stop TV is a thirty-year-old, full-service TV production complex, which totally lives up to its name. Founded in 1983, Non Stop produces content and provides audio, video and sophisticated post-production services for top rank clients in Latin America, Europe and Asia. With a staff of over 450, the studio turns out over 800 hours of programming each year for Disney Channel, Sony, Fox Sports, History Channel and many other leading broadcast/cinema content producers.

In 2010 this hugely successful facility had far outgrown its original B.A. home. Company principals reached out to the Walters-Storyk Design Group’s Argentine branch for architectural and acoustic design of a new 130,000 sq. ft. facility. The projected home for this major complex was the four-building compound of a former leading film production studio. WSDG was tasked with developing a design program for the entire full-service broadcast production facility.

WSDG Partner/Director of International Relations Sergio Molho, reports that the entire multi-office design team collaborated on developing a multi-purpose, state of the art, facility for Non Stop TV. “This 21st Century movie lot is literally a self-contained city in a Buenos Aires suburb,” Molho says. “The massive project called upon the expertise of members of WSDG designers, renderers, systems integrators and project managers in Europe, the U.S. and Latin America. Our collaborative effort over the past two years has enabled Non Stop TV to far exceed its position as the hub of Latin American entertainment programming production for the foreseeable future,” he adds.

Completed in April, 2013, the new studios feature six individual shooting stages, and more than three dozen individual production, post production and support service suites, distributed throughout the multi structure compound. Non Stop’s largest component is Studio Six, a 10,000 sq. ft. sound stage dedicated to producing original Disney Channel programming for Latin America. Amenities include (5) dressing rooms; make up, wardrobe, video library, dubbing stage, and set construction. Additional support services such as, Subtitle Division, Authorship, Media Asset Management (MAM), Electronic Art Department, Offline Editorial Suites, Multi-Format Production, Audio Recording and Mixing, and Live Transmission are also housed within the complex. Additionally, the facility houses two 5,000 sq. ft. stages, a 4000 sq. ft. stage with a spacious main control room, and a 1000 sq. ft. stage (devisable into two separate 500 sq. ft. shooting stages.)

Technology highlights include a six-channel HD EVS XT series server controlled by an EVS’ IPDirector suite of video production management applications; Final Cut PRO, Media Composer, Adobe Premiere Pro, Client-server architecture, Centralized Storage, Production Automation, Archive, Fiber Optics Connectivity, and a full complement of cameras, lights, microphones and related gear.

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Photos:

1. Non Stop TV Master Control
2. Non Stop TV CMR
3. Non Stop TV Studio Six
4. Non Stop TV Production Offices
5. Non Stop TV Exterior
6. Non Stop TV Floor Plan

Walters-Storyk Design Group has designed over 3000 media production facilities in the U.S., Europe, the Far East and Latin America. WSDG credits range from the original Jimi Hendrix Electric Lady Studio in Greenwich Village to NYC’s Jazz At Lincoln Center performance complex, broadcast facilities for The Food Network, CBS and WNET, over twenty teaching studios for The Art Institutes around the US, and corporate clients such as Hoffman La Roche. Recent credits include Jungle City, NY’s major new destination studio; private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk, Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications. WSDG has collaborated with such noted architects as: Frank O. Ghery (Novartis Campus,) Rafael Vignoly (Jazz at Lincoln Center,) Norman Foster (El Aleph,) Oscar Niemeyer (CAMG,) Phillipe Stark (Faena Hotel,) Grimshaw (Zurich Airport,) and Santiago Calatrava (Berklee Valencia.) WSDG is a seven time winner of the prestigious TEC Award for outstanding achievement in Acoustics/Facility Design, including 2012 for NY’s Jungle City. WSDG maintains offices in NY, SF, Miami, Buenos Aires, Belo Horizonte, Basel, Beijing, Barcelona, Mexico City and Mumbai.

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THE ICE PLANT STEPS INTO THE MODERN MUSIC FRONTIER WITH AN API 1608

BROOKLYN, NEW YORK – SEPTEMBER 2013: When Wayne Silver and Adam Zirkin chose the analog API 1608 console as the sonic centerpiece of The Ice Plant, they knew they would deliver big-studio sound at rates that working musicians could afford. Recently established at the heart of a thriving New York City music scene in the Williamsburg neighborhood of Brooklyn, The Ice Plant is the creation of these long-time friends. Both owners are accomplished multi-instrumentalists, composers, and arrangers, as well as effective producers and engineers. Drawing on those strengths, The Ice Plant offers everything a musician could hope for, from straight-up recording to full production, arrangement, and performance services.

The project has a rich history. Zirkin and Silver formed their friendship when they were just ten years old. In the decades between then and now, they have mastered their instruments. Silver prefers the guitar and Zirkin favors the piano, but both are proficient on a range of instruments. Now studio owners, they both have plenty of experience – some good and some bad – in the musicians’ role.

“My passion for great gear started a long time ago,” said Zirkin. “I purchased some of The Ice Plant’s equipment well over ten years ago, and for as long as I’ve been collecting gear, Wayne and I have been talking about what a modern studio should be and what it should offer. Ultimately, we want the room itself to serve as a creative tool. We want not only to get great recordings, but we want to inspire better performances and better songs.”

In stark contrast to the live room/control room paradigm, The Ice Plant gets its creative vibe by placing almost everyone – including the producer/engineer – in a single room. “It’s a warm, comfortable atmosphere,” said Silver. “There are different stations, such as guitar, keyboard, and bass, as well as an isolation room for the drums. Everything is out in the open and ready to play. A musician could walk in here empty-handed and be ready to go. We’ve got everything.” And yet the duo deftly organized the room so that it doesn’t feel crowded. “The idea,” explained Zirkin, “is to create an environment that is conducive to creativity and communication. Whatever we may lose in terms of isolation, we more than make up for in vibe and collaboration.”

The 16-channel API 1608 shares the space with the musicians and is loaded up with twelve API 550A EQs, four API 560 EQs, a vintage API 525b compressor, and a handful of other processors that fit the API 500-series protocol. “The API 1608 is a small-format board with large studio quality, and that was very attractive to us,” said Silver. “It has an earthy vibe – that true warm analog sound. I basically harvest all of the music that’s happening in the room through the 1608, and everything sounds better through it. With the sonic part of the process taken care of, I can focus on helping the musicians stay in their zone.”

The Ice Plant’s API 1608 is flanked by one of the most eclectic collections of gear in the industry. The outboard racks and microphone cabinets include many studio staples alongside products from some of the industry’s best up-and-coming “boutique” manufacturers. Zirkin is an avid guitar and keyboard collector, and he and Silver have made their entire collection of nearly fifty instruments available to clients. With seemingly everything from sixty-year-old Guilds and Gibson, to modern-day Suhrs and McInturffs, Zirkin and Silver hope The Ice Plant’s instruments will inspire ideas and performances that were elusive in their client’s rehearsal spaces and writing rooms.

On the brave new frontier of modern music, The Ice Plant is stepping outside the box to maintain focus on the most important link in the chain: the music itself.

ABOUT API (AUTOMATED PROCESSES, INC.)Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment. www.apiaudio.com

To learn more about The Ice Plant visit: www.theiceplant.com
To “Like” them on Facebook: www.facebook.com/IcePlantMusic

SPARTAN STORES HEADQUARTERS SOUND MASK WITH ASHLY PEMA 4250.70 DSP/AMPLIFIERS

GRAND RAPIDS, MICHIGAN – SEPTEMBER 2013: Spartan Stores operates over one hundred locations throughout Michigan, Ohio, and Indiana under the Family Fare, Glen’s Market, D&W Fresh Market, Felpausch Food Center, and VG’s Grocery brands. Its operations are headquartered Grand Rapids, Michigan, where the company originally opened as a coop in 1917. Spartan Stores continues to flourish in the 21st Century, and it recently added office space at its corporate headquarters to accommodate additional personnel. Because cubicles would populate the open space, Spartan Stores hired ASCOM Communications Contractors of Holland, Michigan to design a masking system that would allow its employees to focus amid the noise of conversations, as well as afford them privacy in those conversations. ASCOM used the Ashly Pema 4125.70 combination processor/four-channel amplifier to give Spartan Stores a reliable and cost-effective sound masking system.

“The Ashly Pema 4250.70 gives us all of the processing power we need – including the noise source itself – and four 250-Watt amplifier channels in just two rack spaces,” said Tim Vandermeer, project manager at ASCOM. “We divided the space up into multiple zones so that each could be precisely equalized to meet the sound masking NC 40 standard. Moreover, if they come back to us to request paging functionality or music playback, we can simply add the feature. That’s always a much better answer than, ‘sure, but it will cost you a bunch extra.’ We can also add scheduling, if they like.”

In addition to the Ashly Pema 4250.70 and the necessary wiring, the only other component in the system is a collection of forty Atlas M1000 loudspeakers. For more effective masking, the loudspeakers are installed above the suspended ceiling facing up. “Although the DSPs and amplifiers of some other manufacturers can often be challenging to connect to, the Ashly products are always fast and trouble-free,” he added. Vandermeer used SysTune to tailor the Pema 4250.70’s equalization curves to precisely match the prescribed sound masking frequency response.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

ENRIQUE IGLESIAS FOH ENGINEER TIM HOLDER DOES IT ALL WITH METRIC HALO

SAFETY HARBOR, FLORIDA – SEPTEMBER 2013: At front-of-house, Tim Holder has defined the live sound of Enrique Iglesias for over thirteen years – longer than any of the youngest Iglesias’ current band members! He got his start in the music industry decades before, playing bass for Mother Station, a Memphis-based roots-rock group that eventually folded under the pressures associated with a record deal that didn’t carry the band as far as had been hoped. Being the kind of musician who always had recording and sound reinforcement gear – and the know how to use it – Holder smoothly transitioned to life as a full-time “knob twister.”

In addition to his regular stints with Iglesias, which take him around the world, Holder is a Clair Brothers employee of fourteen years and is currently doing “weekend warrior” work with Blake Shelton as a system engineer. Part of what defines his approach to live sound is an endless effort to improve sound quality. In recent years, Holder’s Metric Halo ULN-8 interface, together with Metric Halo’s SpectraFoo, ChannelStrip, Character, and HaloVerb software, have raised the bar, giving Iglesias a huge, warm, well-defined sound.

“In addition to forming the heart of my home studio, I use my ULN-8 in a unique way,” he explained. “The live digital console that we use has a lot of great things going for it but I’m not totally happy the way the stereo bus sums nor the overall quality of the converters. To work around these issues I send stems to my ULN-8 via AES and sum them in Metric Halo’s MIO Console. That gives me the ULN-8’s superior summing and bypasses the converters in the console’s FOH rack.” He uses the ULN-8 as the clock source, which gives him the ability to drive the sound system via analog or AES.

A huge part of what Holder loves about his job is that he gets to fully engage his creative side. He enjoys the new challenges that arise on a daily basis and finding creative solutions to them. Nevertheless, he acknowledges – even embraces – the fact that his creative work is underpinned by a solid science. “We often use local PA systems, so tuning the system is a big part of my job,” he said. “I walk into a new challenge every day.”

For over a decade, SpectraFoo has been Holder’s sound analysis software of choice, in part because its interface is so intuitive and useful and in part because it integrates beautifully with his Mac and the ULN-8.

Holder time aligns a PA system using SpectraFoo in combination with Metric Halo plug-ins to delay, equalize, and filter as appropriate via MIO Console. “The flexibility of MIO Console is unparalleled and its dependability is rock solid. I should also mention that I use it for multi-track recording. I can record the same stems that I’m driving the PA with and mix them down later. Alternatively – or in conjunction – I can create a custom record mix within MIO Console. I’m limited only by my imagination.”

Holder’s go-to Metric Halo plug-ins include ChannelStrip, HaloVerb, and Character. Although he does some general coarse-level filtering and EQ’ing on Iglesias’ vocals using the board, most of the substantial processing takes place using ChannelStrip on a stem that he sends to the ULN-8. He uses its comprehensive equalization and compression to dial in a perfect representation of Iglesias’ voice and then sends that signal back to the console with no conversion necessary and no perceptible latency. He also uses HaloVerb on vocals and the snare drum. “I love how easy HaloVerb is,” he said. “No matter what I do, I find something I like.” In addition, he uses the “Soft-Sat” emulation in the Character plug-in on the whole mix. “The way that algorithm translates to a big PA is unbelievable. All I do is push one button and any edginess or harshness goes away, replaced by a huge, warm sound. It’s an amazing plug-in.”

“By using the ULN-8 in combination with the Metric Halo software, my mixes have been transformed from cold and compressed to astonishingly warm, deep, and clear. I first tried this method on a short six-show run in India. The venues were all outdoors with minimal acoustic issues, and we used local PA. They were the best sounding shows of my career. The local sound guys appropriately named my ULN-8 the ‘magic box.’ I have not mixed a show without it since,” he concluded. “The difference is that big.”

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

BTX’s ProBlox and Custom Panels Transform Video Control Room at Brooklyn Academy of Music

Solution Allows New Performance Space to Easily Set up, Transport, and Store its Video Infrastructure

HAWTHORNE, N.Y. — Sept. 18, 2013 — BTX Technologies, a value-added distributor and manufacturer of interface, integration, and systems products, today announced that the company’s ProBlox and custom panels from its Pro Plates and Panels division, have been supplied to Brooklyn Academy of Music’s (BAM’s) new Fisher performance space by AbelCine — a leading production equipment and service provider that has recently expanded into system integration. The BTX ProBlox connectors and panels were installed to create greater flexibility for the institution’s video control room by designing a system that can be rapidly mounted and easily transported to different locations within the facility. more

Troast Joins Middle Atlantic Product Development Team

Tim Troast

Fairfield, NJ––Middle Atlantic has named Tim Troast as Director of Physical Infrastructure Products, an integral part of the company’s Product Development Team.

In this newly created position, Troast will oversee the development of Middle Atlantic rack and enclosure products and related options. He will drive innovation for a range of new installation products and services that help save time and labor costs for integrators in all market segments.

Troast will also work closely with product managers for power and thermal products to further strengthen the company’s integrated approach to ensuring system reliability. The benefits of integrated mounting systems are one of the key factors that have made Middle Atlantic a leading provider for infrastructure products.

Troast brings extensive experience in product marketing and development to Middle Atlantic. For the past 13 years, he has worked at Pitney Bowes, most recently as Director––Core Product Marketing, where he excelled at solving complex system problems. Tim has an MBA in Marketing & Management from Seton Hall University and a BS degree in Chemistry from the University of Miami.

Commenting on Troast’s appointment, Middle Atlantic Director of Product Management and Business Development Mark Tracy said, “I look forward to Tim’s unique contribution in terms of ideas, experience, and leadership as we develop innovative new products and services. With his expertise, Middle Atlantic will continue as the right choice to help our integrator customers deliver exceptional systems and user experiences.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Middle Atlantic Products has been part of the Legrand group since its acquisition in 2011.

Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for use in commercial, industrial and residential markets makes it a benchmark for customers worldwide. Innovation for a steady flow of new products with high added value and acquisitions are prime vectors for growth. Legrand reported sales of close to $5.8 billion in 2012. Legrand has a strong presence in the North American market, with a portfolio of well-known product lines that include Cablofil, Electrorack, Middle Atlantic, NuVo, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold. The company is listed on NYSE Euronext and is a component stock of indexes including the CAC40, FTSE4Good, MSCI World, ASPI and DJSI (ISIN code FR0010307819). www.legrand.us.com

Christie’s Visualization Systems for Oil, Energy and Mineral Industry on Display at SEG

Christie®, a world leader in 3D visualization display technologies, will be visible in more ways than one at the Society of Exploration Geophysicists’ (SEG) International Exposition and 83rd Annual Meeting at the George R. Brown Convention Center, in Houston, Texas, Sept 22-27. A Gold Sponsor of the Society of High Performance Computing (SHPCP) Theater, Christie will also showcase innovative visualization displays well-suited for the oil, energy and mineral industry, such as the pristine, quad high definition Christie QuadHD84, with 3840 by 2160 resolution as well as the 70-inch Christie® Entero™ HB video wall cube, the first high-brightness LED video wall cube with over 1100 lumens brightness capability.

“Oil and energy companies are recognizing the important roles that both collaboration and advanced visualization play in exploring and synthesizing seismic images and data. Christie’s solutions have been used by authorities around the world to better evaluate spatial relationships,” said Larry Paul, senior director of Technology and Visualization Solutions, at Christie.

During exhibition hours, a series of presentations will be accessible for attendees in the newly-built, 50-seat SHPCP Theater sponsored in part by Christie. Equipped with a brilliant high-resolution Christie Mirage 4K25 —the world’s only 4K resolution DLP projector capable of running at true 4K 120Hz input and output—the Theater’s screen will light up the room with HPC members’ technical presentation papers and products and services. Christie’s Larry Paul will present on the “Future Direction of Visualization Technologies” Tuesday, Sept. 24 at 11 a.m. and Wednesday, Sept. 25 at 10:30 a.m. in the SHPCP Theater.

Christie, in collaboration with Technical Innovation’s CriticalSpace Solutions (booth #3358), a leading provider of AV integration, collaborative communications and digital media technology, will exhibit state-of-the-art visualization solutions for the oil, energy and mineral industry, with their demonstration of sophisticated collaborative visualization and seismic data interpretation capabilities. Christie’s high-performance, high-brightness 70-inch Christie® Entero™ HB video wall cubes, the first and only LED display to offer Wi-Fi enabled wireless control, will be used as part of a 2 by 2 visualization display, while the rugged and powerful Christie Spyder X20 video processing system drives the content.

As part of its showcase, HP (booth #2512) will display a Christie QuadHD84. With installation provided by Data Display, both Paradigm (booth #2842) and Baker Hughes (booth #2556) are showing the awarding-winning Christie® MicroTiles® : the modular display technology that can be configured into nearly any shape and size to create a beautiful digital canvas.

SEG’s Exposition and Annual Meeting is the world’s largest oil, energy and mineral exposition showcasing cutting-edge technology for use in exploration and associated industries, where thousands attend to learn and discover geophysical innovations and new earth science technologies.

Lowell Manufacturing Offers New LRS Series Desktop Rack Stands

— Available in 8U and 12U, the LRS is ideal for home office or studio —

PACIFIC, MO, September 18, 2013 — Lowell Manufacturing Company, a U.S. manufacturer of professional A/V products, has introduced its new LRS Series desktop rack stand. Made in the USA with 100% certified U.S. steel, the LRS has a small footprint with just enough rack space (8 or 12 rack units) to hold smaller AV or IT equipment arrangements where space is limited and a full sized cabinet is not needed. The compact design works as a freestanding rack or it can be bolted to a desk. Either way, it’s ideal for convenient access to mounted electronics such as a recording front end, effects processors or post-production equipment.

The LRS desktop rack stand features 11-gauge steel rails on a 10-degree angle for easy viewing of mounted equipment. It’s engineered to meet EIA rackmount standards and has a load capacity of 80 lbs. The LRS ships unassembled and includes hardware.

Features:

8U or 12U rack space on 10-degree angle
Two 11-gauge steel rails tapped 10-32 are printed with rack unit increments to aid equipment set-up. Includes 16-gauge steel side supports and bottom panel.
Smooth black powder epoxy finish
Made in the USA with 100% certified U.S. steel

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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CAD Audio Names Habel Sales Manager For Installed Products

Bob Habel

Solon, OH––CAD Audio has announced the appointment of Bob Habel as Sales Manager for Astatic Commercial installed products.

In this capacity, Habel will be responsible for managing all commercial accounts and Astatic rep firms while providing technical support for installed products.

A 30-year industry commercial A/V veteran, Habel has held sales management positions at several major Ohio rep firms including Cambridge Marketing, Online Marketing and with systems integrator, Zenith Systems AV Solutions. He is also CTS-certified and has worked as a project manager, effectively spanning both sides of the marketplace.

Commenting on Habel’s appointment, CAD Audio Executive VP of Sales & Marketing Tony O’Keefe said, “Bob has a very successful track record as a sales management executive and integrator in commercial A/V. His wide-ranging experience and technical expertise make him highly qualified to drive the commercial side of our business.”

For more information about CAD Audio/Astatic Commercial, please call 800.762.9266 or visit www.cadaudio.com

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