A virtual press conference from Sound & Video Contractor

HARMAN’s Martin LEDs Enhance Customer Experience at Iconic BMW World

MUNICH, Germany — As one of Munich’s most popular attractions, BMW World is a unique and extremely important showcase for the premium automaker. Whether visiting BMW World as a tourist or there to pick up a brand new car, BMW World offers an extra-ordinary brand experience to customers. Today, BMW World features an eye-catching HARMAN Martin color illumination on the outside of the building – a dynamic lighting scheme that has now been extended indoors as a daylight solution.

As one of the world’s great luxury automakers, the atmosphere surrounding presentations of the various car models must be perfect, avoiding both shape and color distortion. Therefore, especially high demands are put on the lighting environment. An extremely even daylight illumination is required – a uniform level of light that must be guaranteed no matter the ambient conditions, time of day or time of year.

“The Martin LED fixtures required the ability to show shape and color in the correct way,” stated Florian Felsch, General Manager, Livebau Solutions. “With this LED solution, we have calibrated 5,600-Calvin- color temperature, which is perfect for product presentation. We’ve also lowered the maintenance cost by 90 percent and the return of investment is only 1.5 years on the lighting setup.”

Martin Professional LED-based Exterior 430 luminaires have been installed and produce optimal results, meeting the highest standards and requirements of luminosity and color rendering at BMW World.

For more, view a video of the BMW World illumination here.

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries.

For more information please visit: http://www.martin.com.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Case Studies, New Products, News

SEC Sports College Adds Fiber Communications
Digigram Ready for Phase-III Expansion of India’s Radio Broadcast Market
Archimedia Announces Atlas Player Support for 4K 60p and HDR Content on Any Display
New Quantum Solutions Integrate the Cloud Into Multi-Tier, Hybrid Storage Architectures for Demanding Data Workloads
Calrec Audio Launches New Optimized Summa Processor Rack and Modular MADI Solution
Leading Dutch Live Solutions Provider Mertens AVR adds SSL Live to Product Portfolio
PixelFLEX Installs World’s First Two-Millimeter Convex LED Video Wall
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule
Clear-Com Pulls Out All The Stops For New Non Stop Production Facility
Extron Announces Next Generation Fiber Optic Extenders for 4K Resolutions

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

October 2013
M T W T F S S
« Sep   Nov »
 123456
78910111213
14151617181920
21222324252627
28293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication