A virtual press conference from Sound & Video Contractor

Advanced Systems Group Explores 4K Production, Workflow Challenges at Free Annual Workshop

EMERYVILLE, CALIF. – Advanced Systems Group (ASG), a leading West Coast video and film integration firm, will navigate through the growing 4K landscape at its annual workshop, 4K Workflow 2013, on Wednesday, Nov. 20, at the New People Cinema at the New People building in San Francisco. The free workshop begins at 10 a.m. and includes lunch.

“4K and other large raster acquisition formats are becoming the new norm for motion picture, episodic television, and high-end commercial production,” said Dave Van Hoy, ASG president. “While these formats are being embraced by content creators, there are multiple ‘flavors’ of 4K from multiple manufacturers, which is creating challenges throughout the production process. 4K Workflow 2013 will help attendees explore their options and manage their 4K file-based workflows.”

The workshop will begin with an overview of 4K cameras, led by veteran director of photography and industry consultant Suny Behar. “The landscape has changed dramatically and so has the approach,” he said. “Every vendor has approached 4K from a different perspective. The big controversy right now is the whole idea of 4K compressed versus 4K uncompressed, and at what point are you actually acquiring less information in 4K than you were back in 2K.”

Jordan Livingston, an independent filmmaker and digital imaging technician serving the Hollywood and Bay Area markets through his company, DIGILOID, will present “DIT: Data Management and On-Set Color Workflows.” His presentation will define the differences between DIT and “media manager” roles, and describe popular on-set color, dailies, and transcoding workflows. He will also examine the subtleties of different file-based workflows for leading camera systems from RED, ARRI, Sony, and Canon.

There are high expectations for 4K to be the next big thing in broadcast, but what will be required for 4K to migrate into a true broadcast HD replacement? Can Ultra HD services refresh the appeal of broadcast against the onslaught expected from on-demand services? Ian Trow, Harmonic senior director of emerging technology and strategy, will address High Efficiency Video Coding (HEVC) and how it will impact the broadcast market. The workshop will also include sessions focused on color correction and post-production workflows.

Registration is free for 4K Workflow 2013, but space is limited. Please visit www.asgllc.com/events/4k2013 for registration and more information.

About ASG:

Advanced Systems Group LLC of Emeryville, Calif., with offices in the Bay Area and Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 185 SANs, production, and post production systems over the last six years. For more information, visit www.asgllc.com or call 510-654-8300.

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