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Hisense Launches Aggressive Priced Feature-Loaded 4K UHD

Suwanee, GA – November 12, 2013 — Hisense today announced pricing and immediate availability of its new 55” T880 4K Ultra High Definition SMART TV. Designed and engineered to break price and technology barriers, the T880 is entering the competition at $1,999.

Landing punches above its weight – the T880 offers Connected TV, built in WiFi, an Opera Web Browser, four HDMI/HDCP Inputs, one of which is true UHD and a USB Digital Media Player, all in an elegant narrow frame. It also comes pre-installed with Netflix, Vudu HD Movies, YouTube, Vimeo, Pandora, Twitter, Facebook, Picasa, AccuWeather and Vudu Apps. Featuring an LED backlight LCD with ULED dimming and a 178-degree viewing angle, every seat is the best in the room.

“Watching television is often an escape from reality, and our UHD technology truly enables the viewer to feel like they’re right in the action and part of every moment,” said Jonathan Frank, Vice President of Marketing, Hisense USA. “As one of the largest CE manufacturers in the world, our products aim to enhance the overall viewing experience from start to finish – at an ideal price point for budget-conscious buyers looking for the latest and greatest TV technology.”

With four times the resolution of current Full HD, the T880’s 4K Ultra HD picture comes to life with a resolution of 3840 x 2160 and over eight million pixels of incredible detail and beautifully natural motion powered by Hisense’s Ultra SMR 120 Smooth Motion Rate. Paired with Hisense’s LED technology and PureColor Reproduction, the color range is precise, accurate, and so life-like you would think you were part of the script.

For more information please visit: www.hisense-usa.com. You can also find us on Facebook at www.facebook.com/HisenseUSA or follow us on Twitter and Instagram @Hisense_USA.

About Hisense USA Corporation
Established in 2001, Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China.

Hisense USA offers a broad range of technology driven consumer electronics products that are manufactured and distributed across North American, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. Hisense USA sells into national retailers across North America, including Walmart, Sams.com, hhgregg, Canadian Tire and more. The Company has established R&D centers in Atlanta, Georgia and San Jose, California to enable localized product development and innovation.

Hisense Company Ltd. has production facilities in China, South Africa, Algeria, Egypt as well as Mexico and is one of the largest television manufacturers in the world with over 10 million televisions produced per year. The Company has sales offices in North America, Europe, Australia, South Africa, the Middle East and Asia while exporting products to over 130 countries and regions throughout the world.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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