A virtual press conference from Sound & Video Contractor

ImmersAV™ Technology Brings a “You are There” 3-D Audio/HD Video Experience to Consumers

CHICAGO, ILLINOIS – DECEMBER 2013: The evolution of iOS, Android, Windows Mobile and other operating systems for smartphones and tablet computers is changing the way consumers receive and experience audio and visual entertainment. ImmersAV Technology builds on the power of these revolutionary devices and takes it steps forward. The “You Are There” immersive entertainment experience from ImmersAV is based on the synergy of binaural audio and high-definition video. ImmersAV also brings the spatial capabilities of binaural headphones to two-speaker stereo listening using proprietary Crosstalk Cancellation (CTC) filter techniques. Best of all, the “You Are There” experience requires no additional audio/video product purchases for consumers.

Audio pioneer and Engineering Producer, Robert Schulein (right) along with Signal-Processing Researcher/Designer, Dan Mapes-Riordan, founded ImmersAV Technology in 2010. Their mission was to create a practical 3-D spatial-audio experience for consumers using existing acoustic playback technology. To make this happen new production tools and recording techniques were developed. Productions using “You Are There” technology from ImmersAV can be found on our YouTube channel: http://www.youtube.com/user/ImmersAV/videos. Not only do these recordings enhance the entertainment experience, they give musicians a new and original vehicle to present their music to their fan base.

“As a pioneer in the development of professional and consumer multi-channel surround sound technology in the 1990s, I was frustrated that no technology was addressing users that could not afford, or did not have room for, 5.1 and larger playback systems,” explains Schulein. “ImmersAV Technology has focused on the interest in spatial sound within this market segment. Regardless of the quality level of the headphones or loudspeakers being used, the “You Are There” experience creates a new world of listening enjoyment. I believe that ImmersAV now provides a solution to consumers who could never afford surround sound before. Now they can get more than surround sound on stereo equipment they already own.”

Mapes-Riordan adds, “Refinement of our filters can be attributed to our ability to compare the spatial accuracy of our results over loudspeakers with original binaural headphone files. Since we produce recordings for both headphones and loudspeakers, the listener has the unique ability to immerse themselves using both techniques.”

ABOUT IMMERSAV TECHNOLOGY Founded in 2010 ImmersAV™ Technology began with the goal of providing consumers with a “You Are There” immersive entertainment experience using innovative microphone production and signal processing techniques. These techniques use patented microphone technology and proprietary ImmersAV Crosstalk Cancellation (CTC) filters.

To experience ImmersAV Technology productions, visit: www.immersav.com
Find us on YouTube at: http://www.youtube.com/user/ImmersAV/videos and be sure to “Like” us on Facebook: www.facebook.com/ImmersAV

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