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HISENSE TRANSFORMS SMART TV EXPERIENCE WITH THE VIDAA SERIES

Las Vegas, NV, January 6, 2014 – Hisense today introduced the VIDAA series TV, a full-featured Android-powered SMART TV with multi-core processing and a stunningly simple, elegant and immensely powerful User Interface (UI). VIDAA redefines the current Smart TV landscape with a vastly improved user experience that does not yet exist in the product category.

The VIDAA series TV Full HD lineup will be available in March 2014 and features three ultra slim LED models, the 65H7 (65-inch), 55H7 (55-inch) and 50H7 (50-inch).

VIDAA simplifies and enhances a passive, lean-back consumer experience with intuitive channel “jumping” across four content experiences: Live TV, Video On Demand, Media Center, and Applications. VIDAA has built-in WiFi, a Chrome™ browser and also supports screen sharing – enabling pictures, videos and music to be simply shared right to your TV screen from most mobile devices. It also features a 30-button remote control with the most sophisticated built-in air mouse technology, a pop up virtual keyboard and astounding natural voice control.

“Hisense has boldly re-invented the concept of Smart TV with the VIDAA series. By combining a sleek and elegant look with the most intuitive UI and innovative remote control, our television is no longer just Smart – it’s simply brilliant,” said Jonathan Frank, Vice President of Marketing, Hisense USA.

Hisense is providing the global consumer electronics community and end-users across the world with the best-balanced coupling of connectivity, functionality and image performance with the VIDAA series. Users can easily navigate content experiences and view them uninterrupted as they slide into view. This new type of user interface was designed to align with the passive nature of the 10-foot, lean back experience, which favors a consumption-friendly experience over complicated interaction.

The VIDAA series will be on display at the Hisense booth 7243 during CES, January 7-10, 2014.

For more information please visit: www.hisense-usa.com. You can also find us on Facebook at www.facebook.com/HisenseUSA or follow us on Twitter and Instagram @Hisense_USA.

About Hisense USA Corporation
Established in 2001, Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China.

Hisense USA offers a broad range of technology driven consumer electronics products that are manufactured and distributed across North American, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. Hisense USA sells into national retailers across North America, including Walmart, Costco, Sams.com, P.C. Richard and Sons, Canadian Tire and more. The Company has established R&D centers in Atlanta, Georgia and San Jose, California to enable localized product development and innovation.

Hisense Company Ltd. has production facilities in China, South Africa, Algeria, Egypt as well as Mexico and is one of the largest television manufacturers in the world with over 10 million televisions produced per year. The Company has sales offices in North America, Europe, Australia, South Africa, the Middle East and Asia while exporting products to over 130 countries and regions throughout the world.

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