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Archive for January 29th, 2014

MUSEO DEL DUOMO IN MILAN’S CATHEDRAL OPENS WITH ASHLY PROCESSING

MILAN, ITALY – JANUARY 2014: Although ground broke for the construction of Milan Cathedral in Milan, Italy in 1386, it was only in the last decade that its construction was declared complete. The massive architectural project took over six-hundred years – twenty-four generations – and links Europe’s Middle Ages, through the Renaissance, to Post-modernity. Milan attracts two million visitors a year, and almost all of them visit the famous cathedral. To convey the epic story of its construction and to raise additional funds for Milan Cathedral’s costly upkeep, the Cathedral Museum opened in 1953. In keeping with the long timescale of the cathedral’s construction, the museum closed for five years and only recently re-opened, completely refurbished and ready to accommodate contemporary revenue streams. Among its new offerings, the museum added a conference room that can be rented for meetings and dinners. To keep costs low, but functionality and fidelity high, the conference A/V system uses an Ashly Pema 4125.10 100V output, combination four-channel 125W amplifier with a built-in 8×8 Protea™ DSP Matrix Processor.

Daniele Santini of Etabeta Electronics designed the museum’s new conference system, and Marco Oberto of Oberto & Allerino oversaw its installation. “We were called in after a different system failed to meet the needs of the client,” explained Santini. “That system seemed overly complicated and difficult to control remotely. The client wanted a system that would be virtually invisible and that would still yield highly intelligible audio. Moreover, they wanted a system that could be remotely controlled, even by lay users with no technical background. We went with the Ashly Pema 4125.10 for three reasons. First, it gives a very favourable performance-for-price ratio. Second, it only occupies two rack spaces and yet provides eight inputs, auto-mixer functionality, full DSP capabilities, and four powerful 250Watt amplifier channels. Third, it connects easily to Ashly’s line of intuitive user control units.”

Inputs to the system include two wired gooseneck microphones on the conference table, two Mipro ACT wireless microphones, and four line inputs located at strategic points around the room. The Ashly 4125.10 powers one On Point Audio OPA-Line loudspeaker system, plus six individual column loudspeakers. The whole room acts as one zone with several of the loudspeakers delayed slightly to optimize intelligibility at the table.

Users of the system are primarily the people who rent the room for various functions and Santini programmed and deployed the system so that they would be able to use it intuitively. An Ashly WR-5 programmable push-button remote allows users to select from various preset configurations, such as “dinner party,” “speech,” or “background music.” In addition, an Ashly FR-8 eight-channel Network Remote Fader console provides individual volume control for all eight input sources. “The Ashly remotes are very easy to configure, and we can insert them anywhere in an establishment’s local area network (LAN) for immediate and direct control of the inputs and outputs,” said Santini. “The museum is very pleased with the new system. They like the intelligibility and are amazed at how easy it is to control using the Ashly WR-5 and FR-8.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A.

www.ashly.com

WASHINGTON STATE UNIVERSITY THUNDERS WITH DANLEY JERICHO HORNS

PULLMAN, WASHINGTON – JANUARY 2014: The Cougars football team of Washington State University plays all of their home games in 33,500-seat Martin Stadium. Although on the smaller side among its Pac-12 peers, the stadium has more than enough seats for every resident of Pullman, Washington (the university’s home), and loyal alumni and visiting fans easily make up the difference, filling the stands to near capacity on game day. Recent additions to the stadium necessitated relocating the scoreboard to the opposite end zone, and that in turn inspired a full upgrade to Martin Stadium’s sound reinforcement system. Three Danley Sound Labs J3-64 Jericho Horns, two J4-31 Jericho Horns, and four TH-812 “Rock Monster” subwoofers now fill Martin Stadium with glorious, high-fidelity sound.

Washington State University called in Anthony James Partners of Richmond, Virginia to design the sound system. “It was a pretty straightforward situation,” said Lee Vaught, senior audio engineer at AJP. “Martin Stadium is a bowl with almost no overhang. A distributed system wasn’t an option. We had to go with an end-fired system, and the new scoreboard was the obvious place to put it. The only question was exactly what boxes to use. This is my first full Danley installation, and the their design provided the necessary coverage with vastly fewer boxes than I would have used with conventional technology.”

Three Danley J3-64 Jericho Horns provide the majority of the full-range coverage at Martin Stadium. They split the stadium down the middle, with the odd J3-64 covering the additional asymmetrical seating below the press and suite box. Two Danley J4-31 Jericho Horns deliver high-frequency content to the far seats, where otherwise the high end would be diminished having traveled through so much air. A single Danley OS-80 weatherproof Synergy Horn loudspeaker fills in for the seats right below the scoreboard. Four Danley TH-812 “Rock Monster” subwoofers – two to a side – complement the fidelity of the full-frequency components with robust low end. A handful of JBL Control 28 loudspeakers provide coverage of the small shaded area underneath the press and suite box. A rack of Crown i-Tech HD-Series amplifiers powers the system, with processing from a BSS London backbone.

Danley Sound Labs, President Mike Hedden commented, “This was a short turnaround project and was one of the first using our SketchUp plugin module in DDT3D. This is a very powerful 3D coverage program we developed that enables accurate predictions of all frequencies from 20Hz and up. We’ve worked with virtually all the major modeling programs and DDT is simply the easiest yet powerful program out there. This enabled us to turn the entire design around in basically one day.”

“The coverage is great,” said Vaught. “The long throw across the field is impressive, and the high end from the J4s together with the low end from the 812s provides a full-frequency experience that stadiums with conventional systems would have a hard time replicating. Surprisingly, we actually received a request to turn the system down after the first few home games. That never happens! If anything, systems aren’t loud enough. But at Martin Stadium, we pulled it back a bit. There’s plenty of headroom, and it sounds clean and undistorted. Cougars fans will enjoy this sound system for a long time to come!”

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.
www.danleysoundlabs.com

Extron Adds DisplayPort Support for TeamWork Collaboration Systems

Extron Electronics is pleased to introduce two new DisplayPort SM “Show Me” Cables for the company’s popular TeamWork Collaboration System. The cables, available with full-size or mini DisplayPort input connectors, actively convert DisplayPort signals to HDMI for use with TeamWork-compatible digital switchers. The cables meet Section 508 accessibility standards and are certified for use with Extron Cable Cubby enclosures. To simplify the process of planning, configuring, and ordering custom TeamWork systems, the new TeamWork System Builder is now available online. The TeamWork System Builder allows users to select from a wide range of Extron switchers, control processors, and cable management enclosures or other architectural connectivity to create a system that fits precise collaboration requirements, for up to eight users. more

YCD Multimedia to Introduce Latest Version of its Retail Advertising and Merchandising Platform at ISE Europe, Opening New Horizons for Retailers

New York, January 29, 2014 – YCD Multimedia, a global provider of smart digital signage solutions, today announced that it will introduce the new version of YCD|RAMP (the company’s proprietary Retail Advertising and Merchandising Platform) at Integrated Systems Europe (ISE), to be held February 4-6, 2014 in Amsterdam, The Netherlands. YCD|RAMP addresses the needs of retailers and marketers to create and display effective in-store digital signage campaigns in a fast, cost-effective way while ensuring 100% compliance with brand guidelines.

The new release, version 3.2, brings a host of new features that further simplify creation and displaying of content. At the top of the list is support for HTML5 templates and a new player. With HTML5 support, users have more options to source or create smart templates – the basis of YCD|RAMP content. Furthermore, passive or interactive templates can now be used with a wide array of HTML5-capable displays such as Android devices and Select Smart Displays. A seamless workflow for importing Google Web Designer projects directly into YCD|RAMP lets users import templates created in the free tool from Google. Upon import, YCD|RAMP will automatically ‘recognize’ the required parameters in the template.

Starting with this version, YCD|RAMP will be shipped preconfigured with user-editable templates optimized for retailer process improvement, including “attract” screens, digital menu boards, seller assistance for impulse buy, shopper assistance, and brand loyalty displays. Additional templates can be created using Flash or HTML5, and RAMP can also import and automatically recognize HTML5 projects created in Google Web Designer – a free advertising-focused HTML5 content creation tool.

On the deployment and management side, the YCD|RAMP now offers the flexibility of on-premise (standalone) or cloud-based deployment. Both editions also include a host of new player management and monitoring features.

“YCD|RAMP remains a fresh and unique approach to retail digital signage,” said Eran Sharon, VP of Product Management, YCD Multimedia. “And with the new version’s HTML5 support, multilayer content and bundled templates, we hope to simplify and accelerate the creation of effective product promotions and campaigns even more.”

About YCD|RAMP

YCD|RAMP is a unique digital signage platform which was created to address the needs and challenges of retailers, offering them, their agencies and suppliers a simple way to create, manage, and deliver branded marketing campaigns and targeted product promotions that assist specific processes in the retail environment.

Using RAMP’s innovative product-centric approach, marketing teams can quickly and easily deploy product promotions, campaigns and advertisements. Simple network trees and dayparting support allow marketers to target product mix, price, and promotion by location and time. Promotions can be sent to one, some, or all locations. Authorized regional and store managers can manage corporate-approved campaign slots and make real-time updates based on criteria such as weather, events/promotions, or inventory levels. Optional POS integration adds real-time upsell/cross sell capability, inventory tracking, and – most importantly – analysis and optimization of content effectiveness and ROI.

About YCD Multimedia

YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment and other industries. YCD’s flexible platforms help businesses attract clients, target and assist consumers’ buying decisions, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology that increase profits, optimize product mix and enhance the customer shopping experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands such as Burger King, Coca-Cola, Toyota, Ferrari, Cartier and others. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com.

Contact:

David Kanaan
Kanaan Public Relations
Tel.: +972-54-4255307
e-mail: David@KanaanPR.com

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Sound Devices Named 2013 Business of the Year by Reedsburg Area Chamber of Commerce

REEDSBURG, WI, JANUARY 29, 2014 – Sound Devices, specialists in portable audio and video products for field production, has been named 2013 Business of the Year by the Reedsburg Area Chamber of Commerce.

“On behalf of our employees, we are very proud to receive this recognition from the Reedsburg Chamber of Commerce,” says Matt Anderson, President of Sound Devices. “Sound Devices prides itself on playing a vital part in the economic development of the local community, and we look forward to doing so for many years to come.”

Operating in Reedsburg for over 15 years, Sound Devices settled into its new 27,000-foot headquarters at E7556 State Road 23 in early 2012, where the company designs and manufactures high-technology audio and video recorders for feature film, episodic television, documentary, news and acoustical test-and-measurement applications. Equipped with state-of-the-art technology, the facility enables Sound Devices to continue to develop new, innovative field-production audio and video products with greater operational capacity. Prior to moving into its new Reedsburg headquarters, the company leased its manufacturing and office space from another Reedsburg company, Hankscraft Inc.

As part of its commitment to the area, the company made the renovation of its new space a community project, donating an existing building on the property to the Sauk County Habitat for Humanity. To develop local talent, Sound Devices established a paid internship program, giving local students from Reedsburg Area High School valuable hands-on engineering and computer-programming experience.

Sound Devices, LLC is an industry-leading company designing and manufacturing portable audio mixers, digital audio recorders, and digital video recorders and related equipment for feature film, episodic television, documentary, news-gathering, and acoustical test and measurement applications. Founded in 1998, the company designs and manufactures from their Reedsburg, Wisconsin headquarters with additional offices in Madison, WI and Highland Park, IL. Sound Devices sells its products in over 50 countries. For more information, visit the Sound Devices website, www.sounddevices.com.

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SSL Showcase Live Sound Console at ISE 2014


SSL signals long-term commitment to the installed systems sector by exhibiting at key EU show.

AMSTERDAMSolid State Logic, the world’s leading manufacturer of creative tools for audio professionals, is proud to announce that it will showcase the SSL ‘Live’ console at the 2014 ISE show (Stand 7.H18). Since its announcement at ProLight + Sound in 2013, the SSL Live console has rapidly become the audio console the industry is talking about. Coinciding with the roll out of a global resale partner network and the first commercial sales, SSL’s presence for the first time at ISE signals a strong long-term commitment to the installed systems sector.

“Industry reaction to the arrival of SSL in live sound has been extremely encouraging,” states Antony David, Managing Director at SSL. “Much of the initial attention has centered on the superb sound of the console and the excellent ergonomics it offers to engineers, but the console also delivers from a technical integration perspective. The combination of versatile inbuilt and remote connectivity, generous processing capability and extremely flexible console configuration and routing and powerful output matrix make Live the perfect product for installed environments. We are very excited to be exhibiting at ISE for the first time and looking forward to meeting the unique partner and user community that attend the show.”

About SSL Live
Live brings SSL’s unique approach to audio quality and console ergonomics to sound for live audio production. SSL has been at the leading edge of analogue and digital audio console innovation for over 35 years. Like so many multi award-winning, ground-breaking and much loved consoles for Music, Broadcast and Post production that SSL has created through the decades, Live brings something new and very special to the party.

Live is a flexible and extremely powerful digital audio console designed specifically to meet the demands of all aspects of live sound production. It is perfectly suited to touring or installation, FOH or monitors, to venues and arenas, houses of worship and concert halls, to anywhere where audio quality is important and engineers require power, complete flexibility and a user interface that puts them in control.

Live is all about power and control. Based on SSL’s new Tempest processing platform, Live has plenty of power and it is deployed in a uniquely versatile way. The headline numbers are impressive at the price with 976 inputs and outputs and 192 full processing audio ‘paths’ at 96kHz. How those ‘paths’ are utilised is extremely flexible with power allocated to Channels, Auxes, Stem Groups and Masters configured to suit the needs of each show. All processing is built into the console surface and it has a collection of I/O connectivity built into the frame. A full range of Stagebox I/O connects to the console via MADI with the potential for larger systems to make use of SSL’s own Blacklight technology that carries up to 256 channels of bi-directional audio and control via a single fibre connection.

Power really is nothing if it can’t be controlled and Live offers a truly excellent control surface. It combines multiple tablet style multi-gesture touch screens with elegant hardware ergonomics, excellent visual feedback and a collection of innovative new features. It enables engineers to work how they do today, whether they prefer new touch screen or classic hardware technology, or like to combine them both, and offers new and better ways of doing things that will make life less stressful and more creative.

Being an SSL, Live has legendary audio performance as standard. Impeccable audio quality is a primary design feature right the way through from studio grade SuperAnalogue™ mic preamps, 24bit/96kHz A/D D/A conversion, to 64bit internal processing and 96khz operation throughout. An obsession with quality also shines through an array of channel processing tools that bear the classic SSL tone but bring a completely new level of precision, flexibility and usability. Live features an impressive collection of 30 new Effects and audio analysis tools which take SSL’s acclaimed studio grade processing and re-craft it for live and they have their own dedicated processing power.

As has been the case so many times in the last few decades, SSL has taken a fresh look at the way professional engineers work and created an inspired console that builds upon the way things are done today and offers the potential for a new, exciting and more creative way to work tomorrow.

Solid State Logic is the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for music, broadcast and post production professionals. For more information about our award-winning products, please visit: www.solidstatelogic.com.

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Masque Sound Supports Billy Crystal’s Return to Broadway for Reprisal of Tony® Award-Winning Play, 700 Sundays

Photo Credit: Carol Rosegg

When Billy Crystal returned to Broadway to reprise his Tony® Award-winning play 700 Sundays, Masque Sound, a leading theatrical sound reinforcement, installation and design company, was on hand to support Sound Designer Steve Canyon Kennedy and Associate Sound Designer Walter Trarbach with a custom audio equipment package.

700 Sundays, an autobiographical journey, is an original two-act play centered on the legendary actor’s heartfelt and often hilarious story of growing up, growing old and the undeniable power of family. Crystal plays numerous characters that have influenced who he is today, taking audiences through his youth, growing up in the jazz world of Manhattan, his teenage years, and finally his adulthood. The title refers to the number of Sundays shared by Crystal and his father, Jack Crystal, who passed away when he was 15.

“Masque Sound has been the audio equipment rental provider since the show made its Broadway debut in 2004. They have been with us for two national tours as well as the show’s Australia run, so they were the obvious choice for this reprisal,” says Trarbach. “We have enjoyed our relationship with Masque Sound, and their equipment and support is always top notch.”

For 700 Sundays, Masque Sound provided a custom audio package that included an Avid VENUE Profile digital mixing console. L-Acoustics dv-DOSCs made up the line array elements for the main speaker system and a selection of speakers from Meyer Sound, EAW and d&b were utilized as fill speakers for the rest of the theater. An XTA Electronics DP428/448 Audio Management System and Meyer Sound Galileo 616 Loudspeaker Management System as well as a wireless microphone package from Sennheiser and an intercom system from Clear-Com were also included.

“In addition to the high quality gear provided by Masque Sound, the sound system worked well thanks to the hard work of our team,” says Trarbach. “Production Sound Engineer Andrew Keister and John Cooper, who handled the backstage audio, both did a wonderful job.”

700 Sundays won the 2005 Tony Award for Special Theatrical Event and the 2005 Drama Desk and Outer Critics Circle Awards for Outstanding Solo Performance. The limited nine-week engagement will continue through January 5, 2014 at the Imperial Theatre (249 West 45th Street). HBO will be filming the play for a special that is slated to air in 2014.

About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is lead by Geoff Shearing, the firm’s 3rd generation owner, and Vice President and General Manager Stephanie Hansen. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including “Phantom of the Opera,” “Mamma Mia!,” “Lion King,” “Jersey Boys,” “Memphis,” “The Book of Mormon,” “Newsies,” “Once” and “Kinky Boots” to yearly Super Bowl broadcasts and installations of varying sizes, including New York’s New Victory Theater and historic St. Bartholomew’s Church. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit www.MasqueSound.com.

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Clear-Com to Present Scalable and Flexible Intercom Solutions at ISE 2014

AMSTERDAM, JANUARY 30, 2014 – Clear-Com® is showcasing several new intercom systems and product enhancements that make its solution capable of meeting communication requirements for a wide range of applications and environments. Ideal for theatres, convention centres, multi-campus venues and stadiums, the new Eclipse HX-Delta Digital Matrix System, extended HelixNet™ Partyline Intercom System and enhanced Tempest®2400 Wireless Intercom System will be on display at ISE 2014 (Stand 11.D54).

“At Clear-Com, we strive to provide our customers with intercom systems that work for most applications and in different environments, from a basic two-wire beltpack install to a multi-building campus,” says Simon Browne, Director of Product Management, Clear-Com. “The solutions we are presenting at ISE this year are designed to scale into larger systems and extend access to local or geographically-dispersed user groups without compromising audio clarity, reliability and system performance.”

Clear-Com’s all new Eclipse HX-Delta digital matrix system offers the perfect balance of speed, capacity, capabilities and performance in a compact 3RU frame. It offers up to 256 internal ports, features two CPU cards and houses four interface cards and three interface modules. The matrix has the potential to connect users over dedicated CAT5, IP infrastructures (LAN, WAN and internet), and fibre networks. It can also seamlessly integrate with digital wireless beltpacks and IP-based virtual panels. Additionally, interface modules allow external sources including four-wire audio, partylines, telephone lines and MADI, to be routed to user keypanels or beltpacks. Powered by the latest EHX v7.5 software, up to 64 Eclipse HX matrices can be connected to form a single networked installation.

The latest version of HelixNet Partyline provides a multi-system linking capability over Ethernet and fibre to permit a more sophisticated and cost-effective digital partyline intercom network for large stadiums or multi-campus venues. This function enables the distribution of many digital partyline channels, program audio feeds and auxiliary interfaced audio over a single XLR cable to a digital beltpack user. This new capability for HelixNet means that each of the possible dozens of HelixNet beltpack users can access any two of the available network partyline channels on the beltpack. Enabling the system linking capability are two modules: the HLI-ET2 Ethernet Module, for Main Station-to-Main Station networking over a LAN and the HLI-FBS Fibre Module, for daisy-chaining fibre interfaces to link Main Stations over long distances.

The new Tempest Digital Wireless Intercoms’ CCT-RT-EX Remote Line Extender is used to increase the maximum distance between a Tempest BaseStation and the Remote Antenna Transceiver. This increase can be as much as 914 meters with a single Line Extender, or 609 meters per Line Extender if using two or the maximum of three, for total coverage of up to 2,286 meters. Also featured is Tempest2400’s Seamless Roaming feature, which allows Tempest2400 BeltStation users to move freely between as many as 16 different BaseStations (coverage areas or zones) without interference or dropouts. These further extend Tempest’s wireless communications capabilities for live productions, multi-level facilities and sports arenas staged in RF-heavy environments.

About Clear-Com®
Clear-Com, an HME company, is a global provider in professional voice communications systems since 1968. We develop and market proven intercom technologies such as Analog & Digital Partyline, Digital Matrix, Wireless and Intercom-over-IP systems for critical communication applications in broadcast, performance venues, military, government and enterprise markets. Recognized for our legacy of intercom innovations, production teams around the world have come to depend on Clear-Com for clear, reliable and scalable communications solutions. For more information, please visit www.clearcom.com.

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Mission Lutheran Church Builds New Audio Infrastructure on Riedel RockNet 100 Digital Audio Network

GLENDALE, Calif. — Jan. 29, 2014 — Riedel Communications, a leading provider of real-time video, audio, data, and communications networks, today announced that Mission Lutheran Church, located in Laguna Niguel, Calif., is using a Riedel RockNet 100 digital audio network solution to support its dynamic new contemporary worship service and Praise Team. The new Riedel system, supplied and installed by Delicate Electronics as part of a sanctuary remodel, provides a straightforward solution for bringing the main worship center inputs from the stage to a Yamaha LS9 console.

“The RockNet system installed easily and has since provided excellent audio quality during our services,” said Deb McGowan, director of music ministry at Mission Lutheran Church. “We’ve been very happy with how the equipment has performed for us so far, and we enjoy knowing that its built-in redundancy will assure the ongoing reliability of our audio infrastructure.”

RockNet 100 is a cost-effective, high-quality audio interface bundled with an expansion card for Yamaha digital mixing consoles. The flexible digital audio network gives users an economical way to enter the world of RockNet digital audio networks. Based on Riedel’s renowned RockNet 300 technology, RockNet 100 provides 80 audio channels with the same digital audio quality and ease of use. Setup is simple and can be completed within minutes, without a computer. The system is auto-addressing and can be easily configured via the front panel or via Riedel’s intuitive RockWorks software.

“When the quality and reliability of audio transport is critical, as in the worship setting, the RockNet 100 is an ideal solution,” said Christopher Street, general manager for North and Central America at Riedel Communications. “It provides exceptional audio quality complemented by a high level of reliability and intuitive operation at a great price point.”

Further information about Riedel and the company’s products is available at www.riedel.net.

Photo Links:
www.wallstcom.com/Riedel/Riedel-RockNet_300.jpg
www.wallstcom.com/Riedel/Riedel-MissionLutheranChurch-NewSanctuary.jpg

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About Riedel Communications
Riedel Communications designs, manufactures, and distributes pioneering real-time video, audio, data, and communications networks for broadcast, pro audio, event, sports, theater, and security applications. The company also provides rental services for radio and intercom systems, event IT solutions, fiber backbones, and wireless signal transmission systems that scale easily for events of any size, anywhere in the world. Founded in 1987, the company now employs more than 400 people at 11 locations in Europe, Asia, Australia, and the Americas.

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Barix Introduces Next-Generation In-Store Radio Solution

SoundScape delivers comprehensive management and audio playout solution to help retailers, businesses efficiently engage consumers

ZURICH, SWITZERLAND, January 29, 2014Barix has long been a global provider of in-store radio solutions, bringing value to retail shops and other businesses through brand awareness, consumer engagement and revenue generation. The introduction of SoundScape, its next-generation in-store radio solution, positions Barix as a technology leader in the retail market, helping businesses enhance flexibility and fuel new business opportunities from an advanced yet easy-to-use platform.

SoundScape is a comprehensive solution to manage audio distribution over IP networks, offering a centralized management portal and audio players at multiple locations. Music service providers can efficiently power in-store radio networks with SoundScape, using the portal to manage, configure, group and monitor SoundScape audio players and device status network-wide. SoundScape also enables content scheduling through built-in software, or allows service providers to use custom scheduling solutions.

Barix previously offered live streaming and Store and Play programs as separate applications, each available via software downloads for its IP audio encoders and decoders. SoundScape supports both applications on the same device, allowing retailers to switch between live feeds and stored playlists that play back at scheduled times. Both applications support targeted, location-based advertising insertions that seamlessly fade in and out of music programs.

The network-wide management capabilities of SoundScape further reduces costs and complexity by enabling customers to remotely deliver firmware updates, create and monitor logs, and track play reports for sponsors. This takes the onus off content providers who previously used in-house or third-party monitoring solutions to perform such services. Retailers can also integrate SoundScape with music suppliers to minimize licensing costs.

“Businesses of all kinds, including many retail chains, have long used Barix in-store radio solutions to deliver live streams and file-based playlists to stores and locations,” said Guggenheim. “SoundScape retains the core Barix competency of efficiently and reliably moving audio across IP networks, while introducing new features that will ultimately help businesses create better brand awareness, improve the shopping experience and increase basket size as part of their omni-channel strategies.”

SoundScape additionally provides value through an ability to target content across the network. The end-to-end architecture ensures that businesses can group devices to receive specific ads, other languages or completely different programs – whether by location, by department or otherwise.

The ability to switch between live streams and stored playlists brings additional flexibility. Retailers can take advantage of true, dynamic ad insertions within live, branded radio programs for part of the day, and switch to stored content at busier shopping times to preserve network bandwidth. The Store and Play application otherwise allows retailers to switch to special, customized playlists for holidays, events and local store promotions. To the latter point, retailers can easily take advantage of system flexibility to insert special ads for real-time promotion of price drops and other in-store specials.

Barix will demonstrate the complete solution in simulated retail environments at ISE 2014, taking place February 4-6 at the RAI Exhibition Centre in Amsterdam (Stand 8-E275); and one week later at Digital Signage Expo (Booth 1716), taking place February 12-13 at the Sands Convention Center.

Barix: We Move Audio (www.barix.com)
Barix supplies simple and reliable solutions and components to systems integrators and end users worldwide. We move high-quality audio across IP networks, adding value to customer solutions for more than a decade with hundreds of thousands of devices installed worldwide. Background music distribution with dynamic advertising insertion for retail shops, bars and hotels; public address solutions for schools and public spaces; and intercom and entry systems for facility surveillance, protection and security are among the many applications of Barix solutions. Barix also supports OEM projects for a number of Global 500 listed companies serving many industries worldwide.

# # #

Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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