A virtual press conference from Sound & Video Contractor

Barix Introduces Next-Generation In-Store Radio Solution

SoundScape delivers comprehensive management and audio playout solution to help retailers, businesses efficiently engage consumers

ZURICH, SWITZERLAND, January 29, 2014Barix has long been a global provider of in-store radio solutions, bringing value to retail shops and other businesses through brand awareness, consumer engagement and revenue generation. The introduction of SoundScape, its next-generation in-store radio solution, positions Barix as a technology leader in the retail market, helping businesses enhance flexibility and fuel new business opportunities from an advanced yet easy-to-use platform.

SoundScape is a comprehensive solution to manage audio distribution over IP networks, offering a centralized management portal and audio players at multiple locations. Music service providers can efficiently power in-store radio networks with SoundScape, using the portal to manage, configure, group and monitor SoundScape audio players and device status network-wide. SoundScape also enables content scheduling through built-in software, or allows service providers to use custom scheduling solutions.

Barix previously offered live streaming and Store and Play programs as separate applications, each available via software downloads for its IP audio encoders and decoders. SoundScape supports both applications on the same device, allowing retailers to switch between live feeds and stored playlists that play back at scheduled times. Both applications support targeted, location-based advertising insertions that seamlessly fade in and out of music programs.

The network-wide management capabilities of SoundScape further reduces costs and complexity by enabling customers to remotely deliver firmware updates, create and monitor logs, and track play reports for sponsors. This takes the onus off content providers who previously used in-house or third-party monitoring solutions to perform such services. Retailers can also integrate SoundScape with music suppliers to minimize licensing costs.

“Businesses of all kinds, including many retail chains, have long used Barix in-store radio solutions to deliver live streams and file-based playlists to stores and locations,” said Guggenheim. “SoundScape retains the core Barix competency of efficiently and reliably moving audio across IP networks, while introducing new features that will ultimately help businesses create better brand awareness, improve the shopping experience and increase basket size as part of their omni-channel strategies.”

SoundScape additionally provides value through an ability to target content across the network. The end-to-end architecture ensures that businesses can group devices to receive specific ads, other languages or completely different programs – whether by location, by department or otherwise.

The ability to switch between live streams and stored playlists brings additional flexibility. Retailers can take advantage of true, dynamic ad insertions within live, branded radio programs for part of the day, and switch to stored content at busier shopping times to preserve network bandwidth. The Store and Play application otherwise allows retailers to switch to special, customized playlists for holidays, events and local store promotions. To the latter point, retailers can easily take advantage of system flexibility to insert special ads for real-time promotion of price drops and other in-store specials.

Barix will demonstrate the complete solution in simulated retail environments at ISE 2014, taking place February 4-6 at the RAI Exhibition Centre in Amsterdam (Stand 8-E275); and one week later at Digital Signage Expo (Booth 1716), taking place February 12-13 at the Sands Convention Center.

Barix: We Move Audio (www.barix.com)
Barix supplies simple and reliable solutions and components to systems integrators and end users worldwide. We move high-quality audio across IP networks, adding value to customer solutions for more than a decade with hundreds of thousands of devices installed worldwide. Background music distribution with dynamic advertising insertion for retail shops, bars and hotels; public address solutions for schools and public spaces; and intercom and entry systems for facility surveillance, protection and security are among the many applications of Barix solutions. Barix also supports OEM projects for a number of Global 500 listed companies serving many industries worldwide.

# # #

Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

Answering the Challenges of Audio in the Corrections Environment
Bexel Supports a New Season of the Best in Reality TV
The Walt Disney Company, Panasonic, Dolby Laboratories Make Cornerstone Donations to SMPTE Centennial Campaign
Primestream Products on Display at CAPER 2014:
Wohler Products at CCW 2014
Easy Access Distribution’s 15th Annual Emerging Technologies & Home Awareness Expo Draws 185 Integrators
Christie Interactive Visual Solutions Light Up Smartweek 2014
Christie’s Revenue-Generating Experiential Digital Signage Delights ShowEast Attendees
Yamaha Presentation Room Set for Parsons Audio Expo
DANLEY DOES DOUBLE DUTY FOR RICHWOODS CHRISTIAN CHURCH AND SATELLITE LOCATION

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

January 2014
M T W T F S S
« Dec   Feb »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication