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HARMAN’s Martin Dynamic Digital Media Façade Renews Confederation of Danish Industry in the Heart of Copenhagen

AMSTERDAM, The Netherlands — HARMAN’s Martin Professional, Kollision and Transform Architects have completely refurbished the exterior of the Confederation of Danish Industry building in Copenhagen, which now boasts a beautiful façade, highlighted by an ever-changing LED media surface for a more engaging and emotional presence.

The location of the building was the main reason for a media façade solution, as it sits in Copenhagen at Rådhuspladsen, where outdoor advertising has been an integral part of the area for more than 100 years.

Transform architect Lars Bendrup said, “This LED media façade was the next logical step. It’s an entirely new way of communicating through the language of light. Confederation of Danish Industry is showing a new face – one that reflects dynamism and change.”

The media façade incorporates 4,000 meters of Martin Professional’s VC-Strip in a customized outdoor solution, forming a harlequin pattern across the entire building on which a variety of graphic designs can be displayed. The LED strips are full-color RGB LED battens with each LED (over 90,000 in total) individually controllable in terms of color, brightness and intensity.

Content for the façade was created by Danish design firm Kollision, in cooperation with Transform and allows the Confederation of Danish Industry to use the lighting fixtures as a dynamic interface between its brand, the building and the urban setting. The system gives the client’s internal communication department the freedom to transmit any look or expression they wish onto the facade. The player-system also includes an integrated weather service app controlling the brightness of the façade and be controlled and adjusted through a custom iPad app.

“We cooperated with Martin on a solution from the start, even before we decided on the LED strip solution. It was tremendously good to work with Martin as they had the knowledge needed to integrate our LED lighting needs into this project,” Bendrup continued. “This is perhaps the most ambitious media façade integration in Scandinavia and signals a change in the architectural landscape.”

Other areas of the Confederation of Danish Industry building have also been outfitted with new Martin Professional lighting systems, including the conference room, with 60 Martin moving head luminaires and Martin LED strips; the reception area with strings of LED dots; and five elevators at the main entrance, where each floor interactively sets its own light level and color temperature – a complete Martin reference, both inside and out.

The main contractor on the Confederation of Danish Industry renovation project was E. Pihl & Søn.

For a video describing the installation, please visit http://www.youtube.com/watch?v=v-MHAISEjw4

Martin Equipment:
50x MAC 101 CT™
4x MAC Aura™
1x MAC 350 Entour™
4x MAC TW1™
480m VC-Strip™
4000m VC-Strip™ (customized outdoor version)
360 x VC-Dot 9™
11x VC-Feeder™
49x P3 PowerPort 1500™
5x P3-200 System Controller™
1x M-PC V3™
1x M2GO™ (bkup to M-PC / event controller)
1x iOS MAXRemote
1x Martin USB Duo DMX Interface
1x Martin ShowDesigner™
3x Ether2DMX8™
8x Martin RDM 5.5 Splitter™

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,000 people across the Americas, Europe, and Asia and reported sales of $4.3 billion for the fiscal year ended June 30, 2013.

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