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ADDER TECHNOLOGY SELECTS BOB GOLD & ASSOCIATES TO LEAD ITS NORTH AMERICAN PR PROGRAM

High Tech-Focused Public Relations Agency Retained By Leading Remote Integrated Solutions Company  

New York – February 25, 2014 – Adder Technology, the leader in high performance KVM connectivity solutions, today announced it has selected Bob Gold & Associates, a full-service public relations agency, with offices in New York, Chicago and Southern California, to lead its communications program in North America.

Adder solves some of the most frustrating problems any AV engineer may encounter in a control room – how to efficiently control multiple devices from a single operating station in real time. Adder products include: a high performance IP KVM matrix, KVM extenders and KVM switches.

Adder products empower AV professionals to extend, switch and remotely manage their devices and networks from anywhere in the world while still delivering pixel perfect beyond HD-quality video and digital quality audio for many applications.

“Bob Gold & Associates is widely recognized in the tech industry for its award-winning work for its clients,” said Tim Conway, Adder vice president for North America. “We’re confident they will serve as an invaluable partner.”

Bob Gold & Associates is a partner to Whiteoaks International, a UK-based PR firm that handles the Adder account in Great Britain. Through the combined efforts of both agencies Adder will have global exposure from one PR team.

The AdderLink Infinity connectivity solutions allow users to build flexible infrastructures that locate computers anywhere, share connections, watch interactions others have with computers, collaborate and switch computers with ease. AdderLink Infinity offers unique core benefits for the command and control, broadcast and post-production and Pro AV Markets.

AdderLink Infinity can be used in flexible and scalable configurations to meet the unique needs of each studio. The company’s products reduce the complexity, vulnerability and cost of IT environments by providing robust remote access to and direct control of local computing systems.

For more information about Adder Technology, please visit www.adder.com

For more information about Bob Gold & Associates, visit www.bobgoldpr.com.

###

Media Contact for Adder Technology

Tricia Hawkins

Bob Gold & Associates

+1-310-320-2010

tricia@bobgoldpr.com

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