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Thunder Audio Storms Into 2014 With K2

Prominent Midwest-based SR provider takes delivery of its first L-ACOUSTICS system

The Thunder Audio crew with several of its new L-ACOUSTICS enclosures

LIVONIA, Michigan — Fresh back from the 25th annual Pollstar Awards in Nashville, where they were nominated for “Sound Company of the Year,” Thunder Audio President Tony Villarreal and Vice President Paul Owen proudly announce that they have now officially taken delivery of their company’s first L-ACOUSTICS system, the new K2.

Comprised of 36 K2 and six KARA variable curvature WST® line source elements, eight K1-SB and 18 SB28 subs, six ARCS II constant curvature enclosures and 10 LA-RAK touring racks — each housing three LA8 amplified controllers — the sound reinforcement provider’s recent purchase marks one of the very first K2 systems sold in the U.S.

Thunder Audio’s company principals made the decision to join the L-ACOUSTICS family after critically listening to K2 late last year at the manufacturer’s corporate headquarters in Marcoussis, France. Fully aware of the impact that L-ACOUSTICS’ larger K1 system has had on the festival and touring industries, both Villarreal and Owen are equally optimistic about K2′s potential.

Paul Owen (left) and Tony Villarreal at the 25th annual Pollstar Awards at the historic Ryman Theater in Nashville where Thunder Audio was nominated for "Sound Company of the Year"

“In the past, we’ve always purchased large-scale systems based on the requirements dictated by a specific tour or application,” notes Owen. “This is the first time, however, that we’ve taken delivery of a product purely from the standpoint of feeling in our gut that it will be a success. Given the overwhelming reputation of K1 — as well as the more than 20-year legacy of K2′s predecessor, V-DOSC — we knew that getting in on the ground floor of this new system with such a stellar pedigree was absolutely the right choice for us and our client base.”

“With its compact profile, surprisingly light weight and exceptional horsepower, K2 is perfect for so many of our customers — from corporate to touring to theatrical,” agrees Villarreal. “And, of course, the sound is absolutely phenomenal. We A/B-ed it with the other four systems in our inventory and felt that it shined above and beyond anything else. We really have a sense that this is very quickly going to become the number one requested box on the market, and we’re so confident in that fact that we’ve already put in a purchase order for an additional 48 K2 for early next year, which is about the soonest we can get more seeing how popular they are right now!”

According to the two company principals, Thunder Audio is ultimately hoping to set its sights on K1 ownership as well. “In addition to being terrific as a standalone system, K2 is also a great stepping stone for us potentially getting into K1,” Owen describes. “It would make a lot of sense for us to be able to repurpose our K2 arrays as side hangs on a stadium-sized rig, which is one of the big reasons that we began looking into it in the first place. We’ve had some prior clients that have requested L-ACOUSTICS in the past, and with K2 — and eventually K1, perhaps — we’ll be in a position to give them both the service that has been our hallmark and the systems that they’re looking for.”

Villarreal sums things up by adding, “We feel that we’ve definitely made a wise investment here. The demand for the product is strong and the support we’ve received from L-ACOUSTICS has been fantastic. It’s truly a winning combination.”

About Thunder Audio
Headquartered in the Detroit suburb of Livonia, with a new office and rehearsal space in Nashville, Thunder Audio has grown over the past three and a half decades into one of the world’s top touring sound reinforcement companies. For more information, visit www.thunderaudioinc.com.

# # #

Contact:
Thunder Audio
28501 Schoolcraft Rd., Livonia, MI 48150
Phone: 313.291.5020 / Fax: 313.291.5124
Web: www.thunderaudioinc.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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