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Severtson Screens Launches Folded Silver 3D Cinema Screens at CinemaCon 2014

Before & After...The industry-acclaimed Severtson SeVision 3D GX and Ultra Wide 3D Screens can now be shipped folded in smaller packaging with no loss in structural integrity or performance abilities; International shipping costs reduced by up to 70 percent.

Mesa, Arizona, USA, March 18, 2014 – Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce the launch of the new folded SēVision 3D GX line of silver cinema projection screens at CinemaCon 2014, held in Las Vegas, Nev. from March 25-27, 2014 at Caesars Palace (Severtson booth 2010A, MasterImage 3D Inc. booth 2706A, and Livorno Room). Severtson’s new folded shipping method now makes international distribution of the industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. Folded screens are now available for international shipment.

”Purchasing our industry-acclaimed SēVision 3D GX was cost prohibitive for theaters outside of the U.S. due to the shipping costs associated with such large packages,” explained Ron Severtson, Severtson Corp. president and CEO. “Now our silver 3D screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Our new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers, as well.”

The new folded line of SēVision 3D GX and Ultra Wide cinema screens is now available for delivery to international destinations, and has numerous advantages, including:
• available in standard or micro perforation
• coated surface that is harder to bruise and scuff
• small micron flake coating produces sharper image that eliminates graininess in bright scenes
• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
• use of a proprietary non-leafing flake vs. a leafing flake promotes longevity by eliminating degradation of the optical properties over time
• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

“In the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether,” Severtson added. “Not anymore.”

Severtson continued, “The cost offset on shipping as well as the screen’s performance and longevity increases savings for the customer. This is a game changer for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.”

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world.

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. Their extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets.

With its three production facilities and state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screen sizes — from Giant Screens to small home theater screens — available to its clients.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens
Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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