A virtual press conference from Sound & Video Contractor

LEGENDARY L.A. STUDIO THE VILLAGE ADDS ATC SCM25A ACTIVE 3-WAY MONITORS TO ITS ARSENAL

LOS ANGELES, CALIFORNIA: As The Village approaches its fiftieth year of making compelling soundtracks and hit records, its technology and the artists who make it their creative home continue to evolve. Early sessions with the Rolling Stones, Steely Dan, Pink Floyd and Bob Dylan still echo as contemporary hit-makers, such as Lady Gaga, Coldplay, Taylor Swift, and John Mayer, track, mix, and master tomorrow’s classics and inspired The Village to add a pair of ATC SCM25A Compact
3-Way Monitors to its arsenal.

“ATC monitors were a common request from our clients,” said Tina Morris, studio manager at The Village. “ATC has a ruthlessly transparent sound that doesn’t color the work at all. Other loudspeaker manufacturers tend to emphasize different components of the frequency range, whereas ATC is flat and clean. ATCs reveal the good as well as the bad so that our clients can be confident moving forward that the work they’ve done will translate in the later stages of production.”

The ATC SCM25A embodies ATC’s legendary low-distortion performance in a remarkably small footprint: 10” x 17” x 16”. Its precision crossovers and tri-amplified topology (150W, 60W, & 25W) are designed to work in perfect concert with the acoustics of the drivers and housing. The ATC SCM25As are small enough that engineers at The Village are able to transport them from studio to studio to meet the needs of various projects, though Morris reports that they’ve been spending most of their time in studios A and D.

“People are happy to hear that we have the ATCs available,” said Morris. “Next up will be producer Ed Cherney!” Cherney is best known for his Grammy Award-winning work with Bonnie Raitt, The Rolling Stones, and Eric Clapton, among many, many others.

ABOUT TRANSAUDIO GROUP TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm. www.transaudiogroup.com

(PHOTO CREDIT: © 2014 Zane Roessell)

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