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ADDER TECHNOLOGY UNVEILING 4K CONNECTIVITY SOLUTIONS AT NAB

 Adder and Stagebox to Demonstrate Full IP-Based Broadcast Workflow

New York, April 1, 2014: Adder Technology, the leader in high performance, keyboard, video and mouse (KVM) connectivity solutions, will unveil its 4K-ready solutions at the NAB Show in Las Vegas. In addition, the company will demonstrate the power and flexibility of its end-to-end IP based workflow across the broadcast chain at its booth, SL10105.

Adder will be launching its 4K capable KVM products at the show, including a firmware upgrade to the AdderLink XD522 – a high resolution DisplayPort and Thunderbolt display extender. This upgrade – available for download on the Adder website –  makes the device capable of extending 4K signals. This means existing XD522 users can upgrade to 4K absolutely free of charge. The firmware update will provide native 4K resolution (4096×2160) and 4K UHD 3840×2160 at 30Hz, as well as advanced EDID management, with user hotkeys on top of all the existing features.

“The AdderLink XD522 firmware upgrade is something we’ve been working on around the clock, and we can’t wait to show off what our products can do in 4K at NAB,” said Tim Conway, vice president, Adder Corp. “This upgrade will be available to our existing customers free of charge, delivering native 4K capability, as well as an updated feature set.”

In addition to unveiling its products’ 4K capabilities, Adder has teamed up with Stagebox, developed in part by BBC Research and Development, to demonstrate how IP technologies can enhance each stage of the broadcast production chain. Using AdderLink Infinity to manage the broadcast workflow environment, Adder will send captured content through the entire chain, from ingest through to transmission, over a standard 1Gb/s IP network.

“We’re genuinely excited for NAB this year. Not only are we witnessing history being made, as emerging technologies such as 4K become the industry standard, we also believe that IP-based high performance KVM solutions are the platform needed to lift this technology to its fullest potential,” Conway concludes.

Visit Adder at booth SL10105 at NAB from 7-10 April.

About Adder

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

Adder’s user base includes markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com.

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Media Contact for Adder Technology

Tricia Hawkins
Bob Gold & Associates
+1-310-320-2010
tricia@bobgoldpr.com

 

 

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