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Custom Media Solutions Relies on New FOR-A Switcher for High-Profile Live Event Production

Cypress, CA – Specializing in high-quality live and post production services, Custom Media Solutions has been depending on FOR-A video switchers to meet its production needs in recent years. The Georgia-based firm first purchased a FOR-A HVS-300HS switcher in 2011, bought an HVS-350HS switcher when theytransitioned to full HD, and later became a user of FOR-A’s HVS-XT110 portable switcher. The company recently selected a FOR-A HVS-390HS switcher for use with its wide-ranging video production applications, including live entertainment, conferences and corporate events.

“Some features of the HVS-300HS switcher that I really appreciate include the ability to scale on every input, a frame sync option on every input, and the DVE capabilities in every keyer,” said Marc Shroyer, owner and founder of Custom Media Solutions. “When we upgraded to HD, the obvious choice for us was to buy FOR-A’s HVS-350HS switcher. The unit was still offered in a small package, yet it came with some amazing features and flexibility. Some features that have helped us to deliver impressive results to low-budget events include its keying over AUX buses, transitioning events memory and use of a second remote control panel.”

Custom Media Solutions began using FOR-A’s HVS-390HS switcher at the end of 2013, and has been extremely pleased with their new unit’s flexibility and new features.

“What has been a big hit for us so far is the Web interface, larger control panel, additional half M/E when we use it with the HVS-300HS control panel, and the use of macros,” explained Shroyer.

One of the more challenging events produced by Custom Media Solutions with
FOR-A’s HVS-350HS switcher was for Hillsong UNITED, an Australian worship music group. Conferences highlighting their U.S. tour stops were held in New York City’s Radio City Music Hall and the Nokia Theater in Los Angeles last fall.

“The FOR-A switcher performed beautifully,” said Shroyer. “The client needed five different outputs with five different keys, all with the ability to transition, and they also needed to have all five screens change sources simultaneously by pushing one key. They wanted to turn multiple outputs with different sources to black and white with the push of a button. We could do this thanks to the mono color option built into the switcher’s keyers. The event was a complete success, and we saved our clients a lot of money by not having to use five different switchers to perform the tasks at hand. We just needed the one FOR-A switcher to get the job done right.”

Other productions that Custom Media Solutions has used FOR-A’s switchers for include: the Delta Chairman’s Club Banquet at the Fox Theater in Atlanta, Christian music artist Chris Tomlin’s tour, a conference at the University of Tennessee, Passion City Church events, DVD shoots for artists Montel Jordan and Hillsong UNITED, events at the Verizon Wireless Amphitheater, productions for the Atlanta Symphony Orchestra and North Point Community Church’s student camps.

“We’ve been continuously pleased with our FOR-A equipment and the quality it brings to our productions,” Shroyer explained. “Our switchers have helped us to provide our customers with top notch, cutting edge video productions at very competitive prices.”

About FOR-A

FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

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