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Women in CE Announces Shelley Zalis as Closing Keynote Speaker for ‘The Power of Connectivity’ Career Enhancement Forum

CEO of Ipsos Open Thinking Exchange to Deliver Address on the Power of Emotion

HOLLYWOOD, Calif. — April 3, 2014 — Women in Consumer Electronics (CE), an industry organization that promotes the advancement of women in the CE industry, today announced the selection of Shelley Zalis as closing keynote speaker for the third annual Career Enhancement Forum, titled “The Power of Connectivity.” Her powerful message — “The Power of Emotion&Bring it to the Boardroom!” — will address how emotion and especially passion drive change, transformation, and commitment. Held in conjunction with CE Week, the Career Enhancement Forum will take place on June 24 at the Rubin Museum of Art in New York City.

Zalis has been a leader of change in the market research industry throughout her career. As a self-described black sheep, she envisioned and pioneered the use of online research well before any other company recognized its full potential. Under her guidance as founder and CEO, OTX (Online Testing Exchange) became the 18th largest research company in the world and was acquired in January by Ipsos. She now leads Ipsos’ global innovation center, the Ipsos Open Thinking Exchange, which is pioneering next-generation research solutions, as well as heads The Girl’s Lounge, a social platform for women in the marketing, advertising, research, and CE industries. In 2008, Zalis was awarded the Ernst & Young Entrepreneur of the Year(R) award, and received the ARF Great Minds in Innovation award in 2010. In May, she will be honored by the UJA-Federation of New York’s Marketing Communications Division with the Global Marketing Leadership Visionary Award.

“As a strong proponent of entrepreneurial leadership and the advancement of women in key executive positions in the boardroom, I’m excited to headline the Women in CE forum as closing keynote,” said Zalis. “Men and women are equally important, and it’s a simple fact that we just deal with issues differently. I’m looking forward to sharing my views in hopes of motivating attendees to unleash the power of emotion and fuel their careers with a passionate drive to succeed.”

“We’re thrilled with the caliber and variety of keynote speakers, experts, and panelists at the 2014 Women in CE Career Enhancement Forum,” said Carol Campbell, founder of Women in CE. “We’re looking forward to Shelley’s keynote, which will touch on different aspects of personal and professional development, providing attendees with a robust set of tips and best practices they can apply to empower their own career advancement.”

At “The Power of Connectivity,” attendees will also be treated to an opening keynote by Charlotte Beers, CEO, chairman, Undersecretary of State, teacher, and author of “I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work.” Currently serving on the Board of Martha Stewart Living Omnimedia, Beers has received a number of accolades throughout her remarkable career, including the Distinguished Service Medal — the State Department’s highest honor — and induction into the Advertising Hall of Fame.

Returning to the Career Enhancement Forum to lead a featured workshop is Sam Horn, ideapreneur and author of “POP! Create the Perfect Pitch, Title and Tagline for Anything.” In her presentation “Intrigue: Create Interest, Earn Respect, Connect With Anyone,” Horn will provide audience members with new and inspiring ways to scale their influence and win buy-in from busy, distracted decision makers for priority projects. In addition, award-winning news and technology journalist Andrea Smith will present the featured workshop “Social Media and the Power of Connectivity.” In this workshop, Smith will discuss social media best practices geared toward professional empowerment and promoting business success.

Featured panels at the event will be led by Samantha Smith, executive vice president of Etail Eye, North America, and Deena Ghazarian, vice president of sales and finance for Monster Products Inc. Smith will lead a spirited discussion, presenting success stories of women who have truly mastered the power of connectivity. Ghazarian, a 2014 Women in CE Legacy Award Honoree, will lead “The Power of Lean in Circles,” where she will introduce the “Lean in Circle” as made popular in the book of the same title by Sheryl Sandberg.

The forum kicks off with a networking breakfast, followed by a full day of sessions, and a closing reception that wraps up the day’s events. Held at the Rubin Museum of Art at 150 W. 17th St. in New York, the forum is open to women working in all segments of the CE industry, including manufacturers, major retailers, specialty retailers, suppliers, integrators, distributors, manufacturers’ representatives, buying groups, and consultants.

Registration for the Women in CE Career Enhancement Forum is now open. For members, the early bird rate of $199 expires on May 15, and a standard rate of $249 will apply while seating lasts. For non-members, the early bird rate of $249 expires on May 15, and a standard rate of $299 will apply while seating lasts. For more information and to register for the Women in CE “The Power of Connectivity” Career Enhancement Forum, please visit www.womenince.org.

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About Women in CE
Women in CE is an interactive community created to provide women in the consumer electronics industry an environment promoting networking and professional growth through the development of relationships and new opportunities. For additional information about membership benefits and to join, please visit www.WomenInCE.org.

PR Link: www.ingearpr.com/WomenInCE/140403WomenInCE.doc
Photo Link: www.ingearpr.com/WomenInCE/WCEForum_ShelleyZalis.jpg

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