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BrightSign Demonstrates 4K Advances at NAB 2014

BrightSign, LLC®, the market leader in digital signage media players, announced that its new 4K digital signage media players will be demonstrated at NAB 2014 in the Elemental Technologies and Tightrope Media Systems booths. The company also revealed today that its 4K players will support MPEG-DASH, which enables high-quality streaming of media content over the Internet.

“4K opens up so many possibilities in digital signage and other industry applications, but it’s important to understand and avoid the potential pitfalls of a wrongly deployed 4K system,” said Jeff Hastings, BrightSign’s CEO. “As BrightSign continues to expand into the 4K market, we are working with a wider range of partners and demonstrating new technology for supporting the 4K ecosystem at NAB.”

MPEG-DASH is critical when it comes to broadcasting 4K content via the Internet. The protocol takes content from standard HTTP servers and separates that content into individual segments, enabling network bandwidth optimization in real time for maximum streaming efficiency. Efficiencies are maximized because the highest possible bit rate segment will be streamed at any given time, depending on the network resources available at that time. And because network resources fluctuate constantly, MPEG-DASH continuously evaluates those resources to maximize playback quality, without causing stalls or requiring re-buffering. Optimizing playback quality and eliminating the risk of network overload are important, especially when broadcasting movies, live sporting events or other lengthy content.

“BrightSign and Elemental are like-minded in their pursuit of 4K in its purest, most impressive form,” said Keith Wymbs, chief marketing officer for Elemental. “Our ongoing interoperability work with BrightSign has yielded a complete 4K solution for digital signage, and we expect BrightSign’s new players to catalyze growth in the marketplace as it shifts to 4K.”
This past weekend BrightSign demonstrated the latest 4K video technology at the JB&A Video Workflow Pre-NAB Event. BrightSign demonstrated its new 4K player – the industry’s first sub-$1,000 commercial-grade solid-state digital signage media player – the only player of its kind to deliver true 4K, with H.265 encoding and HDMI 2.0 for playback at 60 fps.

Additionally, BrightSign’s players power 4K demonstrations in several NAB booths, including Elemental Technologies (booth #SU2724) and Tightrope Media Systems (booth #C6508).

Visit www.brightsign.biz for more information about BrightSign’s new 4K player, and to learn how BrightSign is leading the next wave of innovation with 4K digital signage.

About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

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